BSBMGT617 - Develop and Implement A Business Plan PDF

This document is Business Plan It is part of the supporting resources for Assessment Task 2 of BSBMGT617.Template.
BSBMGT617 Develop and implement a business plan

Hemant Shah
Student Id-6164036
Assessment Task 1
1. Outline three reasons why a company may choose to develop a business plan.
Three reasons are given below-
• Observing business plan: The strategic planning aspect of growing a business is complex but if you know where you want
to get to that’s half the battle next is to reverse engineer the way you get there.
• Understand the new tasks: A task is a work item inside of a project. It represents a finite amount of work smaller than
the project.
• To know about the time line: outline the reason of develop business plan to know about the time line is improved the
business plan and growth track our progress to stay on course and successes everything’s what kinds of needed about business
plan.
2. Outline the key steps involved in developing a business plan.

 Financial Projections
The financial projections section is where you get to have some fun with numbers.
 Executive Summary
The executive summary is the first part of your business plan.

 Market analysis
A market analysis is an assessment, which allows you to determine how suitable a particular market
3. Outline five common components of a business plan.

 Marketing Plan
A marketing plan may be part of an overall business plan
 Sales Strategy
Sales strategy is an approach to selling that allows an organization's sales force to position the company
 Effective plan
Planning ahead and preparing yourself to focus on action
 Operational plan
Operational plan maps out the day-to-day tasks required to run a business and cover.
 Financial projection
Reveal the financial goals and expectations that you’ve set based on market research.
4. Outline three areas that the initial business planning process may address:
 Observe competition
Observing your competition is one of the best ways to test your idea and to plan your business.
 Motivation employees
Motivation can ensure that groups will work together and everyone will do their part to achieve the goals of the group.
 Learning and development
It will improve your employee’s skills specific to your business
5. Outline the purpose of a SWOT analysis in a business planning process.

 They enforce the success of the business
 It connects its objectives and strategies to unlawful policies carried out by employees.
 Helps to determine not only the capabilities but also all the available advantages over competitors
6. Describe the relationship between performance objectives and key performance indicators in a business plan.
Performance objective a way of doing something better rather than an end result, meet with all of the people responsible for
your goals to discuss how you will meet them. Key performance indicators are benchmarks that let you instrument how well
you are doing in meeting goals. Using the two together in a coordinated effort will help you set, track, modify and estimate your
business strategies and improve your bottom line.
7. Explain why it is important for a business to use a range of performance measures within its Business plan.
Performance measurement is the process of collecting, analysing and reporting information regarding the performance of an
individual, group, organization, system or component. One of the most important aspects to be considered in relation to
performance measurement process is that the performance measures work qualitatively to provide the useful information
about products, processes and services that are produced in a business.
Reason for doing process analysis, improvement and management is to improve organization performance in meaningful ways.
Without measurement, we don’t know if there is improvement; we don’t know what is meaningful.
Customer satisfaction level

Repeated sales
Customer complains
8. If a business plan has an objective of improving customer satisfaction, describe three

Performance measures that could be used to measure customer satisfaction.
 Customer’s satisfaction level:

This is probably the only way to get customer feedback unless they contact you, which most people are too busy to bother with unless
they are extremely upset for some reason.
 Number of complains
A customer complaint highlights a problem, whether that’s a problem with your product, employees or internal processes, and by
hearing these problems directly from your customers, you can investigate and improve to prevent further complaints in the future.
 Number of customer referral
You can get a referral from a customer to one of their friends.Even if they’re in a different industry or situation, that referral comes
with a lot of trust. That trust means is invaluable.
9. Describe the balanced scorecard approach in relation to performance measurement

The balanced scorecard is a strategic planning and management system that organizations use to: Communicate what they are
trying to accomplish. Align the day-to-day work that everyone is doing with strategy. Prioritize projects, products, and services.
Measure and monitor progress towards strategic targets. A balanced scorecard is a performance metric used to identify,
improve, and control a business's various functions and resulting outcomes.
The balanced scorecard is used to attain objectives, measurements, initiatives, and goals that result from these four primary
functions of a business. Companies can easily identify factors hindering business performance and outline strategic changes
tracked by future scorecards.
The balanced scorecard can provide information about the company as a whole when viewing company objectives. An
organization may use the balanced scorecard model to implement strategy mapping to see where value is added within an
organization. A company also uses a balanced scorecard to develop strategic initiatives and strategic objectives.
10. Outline key stakeholders who may be involved in business planning.

 Business partners or financiers
 Customers
 Shareholders
 Staff
 Technical experts or advisers.
Assessment 2
Question no 1
Prepare to develop business plan
VISION
Aims to be the best cleaning company in the Melbourne city known for our excellent and standard.
MISSON
 Providing the highest quality of commercial cleaning available by exceeding the expectations of our clients.
 Wish to create and maintain prosperous and enjoyable environments where performance can.
 Maintain the best practices and highest standards in the market.
 Consider it our responsibility to provide support and valuable contributions to the quality of peoples’ lives beyond the scope of our
operations.
VALUES
 We strive to act with integrity towards our staff, our customers, the community and the environment.
 Duty of care for our staff, customers and the environment.
 Collaborate on tasks and communicate with our customers, resulting in a highly efficient service.
 Taking time to understand and value each person and respecting their choices.
OBJECTIVE
 Attend one networking event each month and connect with at least 10 people
 Which focus on building our brand recognition for providing customers with a professional and friendly service and to increasing sales
annually $100000 by June 2021
 Update my financial management system with monthly outgoings on the last day of every month
 Increasing the number of clients by 20% in the first year of introducing commercial cleaning services and 10% thereafter.
ASSESSMENT 2
Question no 3
Develop business plan
Ozhouse Clean
Business Plan
2020 - 2022
Executive Summary
Ozhouse Clean is located in Melbourne and will offers a wide range of professional, residential house cleaning service serving , including regular
home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and
Nancy Anderson. James and Nancy are the Directors of the company. Their daughters, Amanda and Sarah, are also employed by the company.
Amanda is the Operations Manager and Sarah is the Administration Manager.
Ozhouse Cleaning Service's start-up costs include equipment needed for a home-based business, initial legal fees, marketing fees, cleaning
equipment and supplies, uniforms, and signs for employee vehicles. Company offers house cleaning to these targeted customers. House cleaning
ranges from cleaning of standard rooms such as kitchen, bathrooms, bedrooms, as well as more unusual jobs like small disasters from children and
pets. We provide our employees the tools necessary to impress our most affluent clients. Professionalism is a skill that is used throughout the service
call, from the way the employee greets and interacts with the client, to the way they clean, to the way they act when they break that priceless vase.
Ozhouse Clean will set prices to match those of competitors. The pricing scheme is based on a per service price. Moreover, the business targets
working and professional customers who often pay less attention to price than the quality and convenience of service.
Ozhouse Clean will start off their matching their main competitor's prices and the company will be closely monitoring the financials to make sure that
the company develops a sustainable business without heavily discounting services to win customers.
Oz house Clean will start off their matching their main competitor's prices and the company will be closely monitoring the financials to make sure that
the company develops a sustainable business without heavily discounting services to win customers. All sales inquiries will be initially handled by the
business owner.
Oz house Clean will offer limited discounts to customers with large recurring orders and also provide incentives for new customer referrals. Oz house
Clean is the only one that targets the affluent exclusively.
Mission
Ozhouse Clean Service's mission is to provide the customer with all residential cleaning services in an environmentally sound, completely
trustworthy, and professional manner. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place
Social media is not used currently to market the business. The new business plan will need to reflect different ways of marketing, especially to attract
commercial customers
Vision
Ozhouse are constantly working to establish ourselves as the most respected and sought after contract cleaning and facilities support service in
Melbourne. There may need to be more management staff employed, for example, while Amanda manages marketing. She is not skilled in this area
and is very busy with the operational side of the business, so a skilled marketing officer may be needed. Target customers are people who want a
professional, trustworthy and professional manner. We exit to attract and maintain customer
Our values are:

Respect: taking time to understand and value each person and respecting their choices.
Responsibility: acting with integrity towards our staff, our customers, the community and the environment.
Caring: a duty of care for our staff, customers and the environment.
Excellence: to always look to provide the best quality experience with regards to our cleaning and our customer service.
Integrity: to act with honesty, openness and do what we say we will do.
Innovation: to be industry leaders.
Strategic Objectives
Ozhouse strategic objectives which are fundamental to our business in delivering world-class cleaning and customer service. The company is also
considering whether it may be wiser to move to employing a number of full-time, permanent cleaning staff. This is partly because there is a high
turnover of casual staff and little loyalty to the company. Staff costs for employing a full-time cleaner is $55,000 per year, including superannuation
payments
 Provide our customers with a professional and friendly service.
 Meet or exceed the expectations of customers.
 Implement best practice in cleaning operations, including environmentally sustainable practices.
 Highly skill and professional staff member
Market Analysis
Ozhouse Clean is set to target the house cleaning market's upper end. Targeted customers are currently located in the greater Melbourne area.
Target customers are people who want a professional, reliable service. The company also believes that it will be able to win customers from the
regular, drop-off competitors by enhancing the clients' peace of mind through a new level of convenience and saving their time. However, as this
company does not currently offer environmentally friendly products for use in cleaning, a different supplier needs to be identified. It is estimated that
the purchase of these products will be an additional $10,000 per month. The products cost double the amount of the non-environmentally friendly
products.
Although there are lots of competitors in the cleaning service space, there is a good reason for this competition, demand is high. Plenty of
maids/janitorial services have waiting lists, they are unable to meet demand.
The residential house cleaning the star is a subset of the larger cleaning business. Within the cleaning business, there are both residential as well as
commercial cleaners. The commercial cleaners are typically a commercial cleaning service that offers a wide range of services from general office
cleaning to carpet cleaning, to window cleaning. Commercial cleaning services are a one-stop service offering for commercial businesses. There are
also residential cleaning services.
The residential house cleaning market is serviced predominately by independent companies. There are, however, a few large franchises. Residential
services are divided into a couple of different categories, maid or house cleaners, carpet cleaners, window cleaners, and a variety of other services
that are required on a less frequent basis. They are far more restricted in their range of offered services relative to the commercial janitorial services.
Target customers and needs

Customers are people who want a professional, trustworthy and immaculate cleaning service. Focusing on these people because they appreciate a
professional, reliable, trustworthy, and immaculate house cleaning service, and are more than willing to pay for this.
Sales revenue for the company for the financial year ending 2017 is $360,000 with a gross profit margin of $40,000. Labour costs are a significant
part of the business, representing 70% of total costs. Average debtor days are currently 40 days.
Pricing options
The average cost of house cleaning is $25-50 per hour per cleaner. The total price depends on the size of the home and type of cleaning. A 3-
bedroom, 2000 square foot home costs $150 to $250 to clean on average, while a one-bedroom apartment starts at $80 to $110. Deep cleaning,
laundry, window cleaning, and move-out or event clean-up will add to the cost.
Small home or apartment cleaning (1 bedroom, 1 bathroom) starting cost:

Standard Cleaning $80
Deep Cleaning $95
Move Out Cleaning $110
Medium-sized home or apartment cleaning (3 bedroom, 2 bathrooms) starting cost:

Standard Cleaning $250
Deep Cleaning $275
Move Out Cleaning $300
House Cleaning Cost per Square Foot

Home Square Feet Standard Cleaning Cost Deep Cleaning Cost
1000 $125 $175
2000 $200 $250

Legislation/Regulations
The Commonwealth Cleaning Services Guidelines (Guidelines) are issued by the Minister for Tertiary Education, Skills, Jobs and Workplace
Relations under Regulation 7B of the Financial Management and Accountability Regulations 1997 (FMA Regulations)[1]. These Guidelines must be
complied with by Australian Government officials.
Supplier relationships
Cleaning products are necessary for maintaining attractive and healthful conditions in the home and workplace. In addition to the obvious aesthetic
benefits of cleaning, the removal of dust, allergens, and infectious agents is crucial to maintaining a healthful indoor environment. But cleaning
products can present several health and environmental concerns. They may contain chemicals associated with eye, skin, or respiratory irritation, or
other human health issues.
Situation Analysis
Strengths Weaknesses
 clients require regular home cleaning,  Lack of funds to invest in training staff
either weekly or once every two weeks Social media is not used currently to market the
for 3 to 6 hours business
 provides quick and convenient service
Opportunities Threats
 Expected growth in commercial cleaning  High level of competition

sector  Management team understands point of
 Average income of Melbourne citizens is difference may need to change as the
increasing business grows.
Marketing Strategies
We can make direct deal with customer house or making Advertise the company's service in the local press, the Internet, public areas such as buses
and train stations, shopping centres and supermarkets , can make a nominal fee charge for emergency cleaning service. Making offer of discount for
yearly member. The new business plan will need to reflect different ways of marketing, especially to attract commercial customers. Ozhouse Clean
will set prices to match those of competitors. The pricing scheme is based on a per service price, People with higher incomes are willing to pay more
for features, customer service, quality, and convenience.
 Advertise the company's service in the local press, the Internet, public areas such as buses and train stations, shopping centres and
supermarkets.
 10-15% discount as an incentive for customers who sign one-year contracts.
Issue coupons with lower price for loyal customers.
Date Actions Resource requirements Key performance indicators

Month and year Specific actions to (financial, physical, human)
achieve objectives
Dec/ 2020 Identify and Need to recruit a Marketing Advertising in local media for new
implement new Officer employees
marketing strategies
Jan to march Measurable staff working between 10 Definable in relation to some standard
/2020 scale
April /2020 Time Limited part-time contract staff Achievable within a specific period of time,
working generally 3-10 years.
May to Dec Specific approximately 70 regular Clearly defined so that all people involved
/2021 clients in the project
Jan /2021 Practical Non-environmentally Achievable and appropriate within the

friendly products. context of the project site
Feb/2021 Expand sales to Recruit two new full-time Increase the number of customers by 25%
existing customers cleaners.
4. Send an email to the management team (your assessor).

The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment.
The email text should also explain that this is the final business plan and providing a brief overview of the timelines for
implementation of the business plan and key performance requirements.
5 Ensure skilled staff availability

Assume that the management team has approved your business plan but has expressed concerns about ensuring there is sufficient
cleaning staff for the expansion. As you wish to appease their concerns, you are required to research and identify at least three ways in
which you will be able to source enough skilled workers in order to meet workforce demands
Up skill your current staff

To meet the future skills needs of your business and improve the skills of your workforce, you don’t have to hire new talent. By analysing your current
staff skill set you may discover that you have all the knowledge and expertise that you need, it just wasn’t being utilised.
Use Contingent Workers

Naturally, one of the easiest ways to fill a skills shortage is by hiring contingent workers. With freelancers, consultants, contractors and more, you can
fill massive gaps in your operation quickly and in a cost effective manner. Contingent workers are becoming an incredibly popular option for many,
considering their expertise, availability and flexibility, which allows them to work within the confines of any time frame, budget and project.
Go “Digital” to Keep Younger Talent

Using Seas-based cloud solutions can create new opportunities for existing employees to also prevent employee churn—especially with younger
workers. They have grown up as digital natives.

Assessment 3
Question no 1
1. Prepare to develop monitoring and evaluation report
Review the scenario information.
Develop an outline for your report ensuring that:
• Your report will address a balance of both financial and non-financial information on business performance as per the
scenario information.
• To assist in making the information as user friendly as possible, your report should include visual information to show how
the business has performed such as graphs or charts.
Ensure that you provide your report according to the timelines set by your assessor to show that you can provide timely
reports. You will be assessed on this.
ANSWER
I have also been asked to provide an overall evaluation of the strengths and weaknesses of the business plan to date
Assume that the performance indicators identified in the business plan are as follows:
• A 20% increase in total sales revenue.
• A gross profit margin of 20%.
• Reduction of 50% in debtor days
• 10 new commercial customers in the first year of the business plan.
Reduction of 10% of workforce turnover based on employing two full-time permanent cleaners, as well as increasing wages to above award
20% Total sales revenue $45000-$36000 $90000

New commercial customer 15 new commercial customer 5
10
Gross profit margin 20% (GP margin 2020)/total sales $90000
revenue+0.28
Reduction 50%debtors day 100%-(debtors 10
day2020)/(debtors day
2022)+0.25
COST AND REVENUE

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
2020 2022
COGS REVENUE PROFIT
Cash flow statement profit and loss account and balance sheet have been built using information which as accurate and realistic as possible in
graph, sales increase gradually over the 12 months showing the sales revenue in graph. OZ house clean is steadily gaining market share, gross
profit and net profit rises to sales revenue, bar graph shows that the business runs quite well and achieves expected result.
QUESTION NO 2. Develop a business monitoring and evaluation report

 An overview of business performance based on the data provided for this year, as well as the data provided for the previous year (as
documented in the scenario information for Assessment Task 2).
Ans
It is one year since the business plan was implemented and as the Operations Manager, my reviewing the performance of the business against the
performance indicators identified in the plan, testing performance indicators used and recommending changes to performance indicators as provided.
 An analysis of business performance to determine if the performance indicators have been achieved.
Ans
An analysis of business performance to determine if the performance indicators skilled Excellency and time management have been improved.
 An evaluation of the non-financial information gained from the survey, impact on the business and variations that could be made to the
business plan based on this information.
Ans
The non-financial information gained from the survey, that impact on the business and variations that could be made to the business plan based on
this information is Reduction of 10% of workforce turnover based on employing two full-time permanent cleaners, as well as increasing wages to
above award.
 A review of additional performance measures that can be used to measure customer retention and customer satisfaction based on the
decrease in residential customers as advised in the scenario information.
Ans
The Administration Manager has advised you that at least 10 of the previous residential customers no longer use the company’s services, so while
sales revenue has increased, the sales revenue attributable to residential sales has declined.
 You will need to research the range of performance measures that could be used and report on performance indicators that you consider to
be suitable.
Ans
A gross profit margin of 20% and Reduction of 50% in debtor days
 Your report should include a clear explanation of the performance indicators and your rationale for using these indicators.
Ans
Total sales revenue: $450,000 and Total cost of sales: $320,000
 An evaluation of the strengths and weaknesses of the business plan (the plan you developed for Assessment Task 2) and recommended
improvements.
Review the information at the link below and for each component of your business plan.
Provide an assessment of your plan, noting that some areas may not have been covered. Provide an overall assessment of the strengths and
weaknesses of your plan based on your assessment. http://coba.belmont.edu/fac/schenkelm/etp3000/Course_Documents/Business%20Plan%20
Assessment%20Template.pdf
Ans
Reduction of 50% in debtor days. 10 new commercial customers in the first year of the business plan. Debtor days: 30 and 15 new commercial
customers
 Provide a summary of recommendations for the upcoming year based on your evaluation as above, as well as required changes to the
business plan.
Ans
Dissatisfied with the quality of cleaning services provided (not enough attention to detail, cleaner finishing earlier than time paid for): 5 and Moved to
a competitor as better service and price offered

Attach your evaluation report to the email.

Assessment task 4
Question 1
Send an email to the contract cleaner (your assessor).

The objective of the email is to prepare all participants for a meeting.
It should advise them that you would like to set up a meeting to discuss identified areas of concern. Identify the date and time of the
meeting.
Question 2
The meeting was held on March 12th 2020 in SABT classroom 8
Question 3
Send an email to the contract cleaner (your assessor).
The objective of the email is to prepare all participants for a meeting.
It should summarise the meeting and the solution agreed to.

The email should be sent within 1 day of the meeting.
Question 4
Develop a report on actions and solutions
Write a report for the management team explaining the issues and the solutions you have identified.
You should also identify any changes you consider should be made to the business systems or process as well as to the business plan as
applicable.
In this report company have discussed about the problems of cleaning actions and solutions of management team to meet up the cleaning standards.
Simple communication is the main things between workers and the team leader, work environment and proper tools should be used in work place.
Moving things around while cleaning is another huge problem. People expect to come to work and find their items exactly where they have left them
the day before.so you be able to manage all this things in working place
Should know the proper knowledge of product and work system so that there will be no problem of using chemicals
Companies should train janitors to look forward and to remove all spider webs and dust bunnies, in order to keep their clients happy.
Company must do research on market about their own business competitors marketing policy
Question 5
Send an email to the management team (your assessor).
The email text should include your actions and solutions report.

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This document is Business Plan It is part of the supporting resources for Assessment Task 2 of BSBMGT617.Template.

BSBMGT617 Develop and implement a business plan

2. Outline the key steps involved in developing a business plan.

The executive summary is the first part of your business plan.

3. Outline five common components of a business plan.

5. Outline the purpose of a SWOT analysis in a business planning process.

Customer satisfaction level

8. If a business plan has an objective of improving customer satisfaction, describe three

 Customer’s satisfaction level:

9. Describe the balanced scorecard approach in relation to performance measurement

10. Outline key stakeholders who may be involved in business planning.

Prepare to develop business plan

Develop business plan

Our values are:

Innovation: to be industry leaders.

 Highly skill and professional staff member

Target customers and needs

Small home or apartment cleaning (1 bedroom, 1 bathroom) starting cost:

Deep Cleaning $95

Move Out Cleaning $110

Medium-sized home or apartment cleaning (3 bedroom, 2 bathrooms) starting cost:

Deep Cleaning $275

Move Out Cleaning $300

House Cleaning Cost per Square Foot

1000 $125 $175

2000 $200 $250

 Expected growth in commercial cleaning  High level of competition

Date Actions Resource requirements Key performance indicators

Jan /2021 Practical Non-environmentally Achievable and appropriate within the

4. Send an email to the management team (your assessor).

5 Ensure skilled staff availability

Up skill your current staff

Use Contingent Workers

Go “Digital” to Keep Younger Talent

6. Send an email to the management team (your assessor).

20% Total sales revenue $45000-$36000 $90000

COST AND REVENUE

COGS REVENUE PROFIT

QUESTION NO 2. Develop a business monitoring and evaluation report

3. Send an email to the management team (your assessor).

Attach your evaluation report to the email.

Send an email to the contract cleaner (your assessor).

The meeting was held on March 12th 2020 in SABT classroom 8

It should summarise the meeting and the solution agreed to.

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