DIGITAL COPY BRIEF FOR NEW HOTELS

FULL SERVICE BRANDS

This survey is used to provide the CML Copywriting team with information about your property to create compelling digital content
for the global website. Please provide as much detailed and relevant information as possible.

Remember that we also have access to the data available for your property in OnQ PiM, so we already know the basics. We just
need you to expand on the details so we can create content that truly sells your property. If a particular section or question does not
apply to your hotel, just leave it blank.

PART 1 – TO BE COMPLETED BY HOTEL

HOTEL CONTACT DETAILS

Double Tree by Hilton Kigali City Center
Name of Hotel CTYHOCN KGLDTH

Brand DoubleTree by Hilton Opening Date

Brand Contact (BPS) Ronald de Lange eCommerce Contact

YOUR HOTEL’S PERSONALITY

To help us get to know your property a little better, please provide 5 words to describe the personality/style/tone of voice of your
property below (e.g. fun, vintage, welcoming, charming, historic, relaxed)
Descriptor 1 Stunning View

Descriptor 2 Welcoming

Descriptor 3 Modern

Descriptor 4 Infinity Pool

Descriptor 5 Warm

YOUR HOTEL’S TARGET MARKETS

So we can understand the type of guests that are likely to stay at your property and create content that speaks to them, please
briefly describe, in order of importance, the target guests for your property (e.g. individual business travelers, corporate clients,
transient leisure customers, meeting planners, convention attendees)
Target Market 1 Corporate Clients

Target Market 2 Convention attendees

Target Market 3 Individual business travelers

HOTEL FEATURES
In order of importance, what are the five top unique features of your property? (e.g. award-winning restaurant, spa, golf course,
excellent location). Please provide as much detail as appropriate.
Feature 1 Infinity heated Swimming Pool

Feature 2 Rooftop Bar & Grill

Feature 3 Excellent Location

Feature 4 Panoramic View from Guest's rooms

Feature 5 Contemporarly building

What do you expect guests will be talking about, or be pleasantly surprised by, after staying at your property?
Copy Point 1 Stunning View

Copy Point 2 Friendly Staffs

Copy Point 3 Value for Money

Briefly describe the typical guests who will visit your property (e.g. couples, families, solo business travelers, convention delegates)

Convention delegates and Solo business travelers

What common objections do you hear (or expect to hear) and how will you overcome them? (e.g. a guest is concerned about the
distance from your hotel to the airport, but you offer a free shuttle)

Charges for airport tranfers, by offering a discount as we wait for hotel shuttle

Describe anything special or unique about the external architecture of your property. (e.g. type of building, historic features,
modern glass façade etc)

Modern glass façade

Describe anything special or unique about the interior décor, architecture or ambience of your property (e.g. natural light, design
elements, art, décor etc)

Modern design and décor

Use the below space to tell us anything else you feel would be helpful for us to know about your property:

Located in the central city closer to corporate offices, government, major banks and shopping arcades

ROOM INFORMATION
What are the key features of your standard guest room? (Provide details that apply to your base room type and are common
throughout all room types, such as free WiFi, work desk, modern décor etc)
Copy Point 1 Modern décor

Copy Point 2 Free Wifi

Copy Point 3 Rain Shower

Copy Point 4 Working Desk

Copy Point 5 40Inches HD TV

What additional benefits do guests receive by paying to upgrade to a higher category room? (e.g. free lounge access,
complimentary amenities, better views etc)

Copy Point 1 Bath tub

Copy Point 2 Extra amenities

Copy Point 3 Sofa seats

Copy Point 4 Larger Space

Copy Point 5 Flexible to 180 degrees 40 Inches HD TV

If your property will offer suites, please outline the unique benefits of these room types (e.g. separate living area, more space,
individualized service etc)

Copy Point 1 More space

Copy Point 2 Separate living area for apartments

Copy Point 3 Kitchenette and dinng table

Copy Point 4 Convertible sofa in junior suites and apartments

Copy Point 5 Balcony in Junior suites

Do you have any unique rooms? If so, please describe: (e.g. Presidential Suite)

Honeymoon suite with larger space than the other rooms a spacious terrace whereby breakfast is served.

If you have accessible rooms at your property, please outline the accessible/ADA-compliant features of these rooms:

Yes we do have 817 & 818 adapted to wheelchair movement with accessible toilet and bathroom bathlift seat

RESTAURANT AND BAR INFORMATION

How many restaurants and bars are at your property? Please describe each briefly, including food, service, style and
ambience/décor
Outlet 1 The Kahawa Lounge 24hours, Snacks /coffee/Tea/juice

Outlet 2 Fiesta All day dining Breakfast ( 6:00 - 10:00) Lunch buffet ( 12:00 - 15:00) and table d’hote ( 19:00 - 22:00)

Outlet 3 Rooftop Rendezvous bar & Grill 7:00- 23:00 A la carte & Bar,Live music on Thursday,Friday and saturday

Outlet 4 Room Service, 24hours a la carte menu

Outlet 5      

Outlet 6      

Outlet 7      

Outlet 8      

Outlet 9      

Outlet 10      

Does your property have a signature restaurant? If yes, please describe including the food, ambience and service

None
Do you have a signature bar? If yes, please describe drinks, ambience and any other distinguishing features.

The only Rooftop rendezvous Bar&Grill with paronamic view

Do you offer room service? If yes, please describe service, menu and operating hours.

Room service available 24hours with a la carte menu

Do have an on-site convenience shop? If yes, please describe products available and operating hours.

None

If your property does not offer F&B facilities, do you partner with nearby restaurants? What local restaurants would you
recommend to guests?

We do have F&B facilities

SERVICES AND AMENITIES INFORMATION

What are the key features, services or amenities available at your property? (e.g. spa, health club, golf course, infinity pool,
business center, Executive Lounge etc)
Feature 1 The only Rooftop Infinity heated Swimming Pool

Feature 2 Gym

Feature 3 Business Center

Feature 4

Feature 5      

If your property has a pool available, please describe (e.g. indoor/outdoor, heated, infinity pool, waterfall etc)

The only Rooftop Outdoor infinity heated swimming Pool

Does your property have a spa? If yes, please describe. Note: this does not refer to a whirlpool or spa bath. This question is
specifically for properties that have a spa facility/spa treatments.

None

Does your property have a gym/fitness center? If yes, please describe including type of equipment available, class (if any) offered

Abdominal bench, treadmills, weight plate reack, flat bench

Does your property have a golf course or other on-site sport facilities? If yes, please describe including number of holes, equipment
available for hire (if applicable) etc.

None

Does your property have any other unique leisure amenities? (e.g. Hairdresser, beauty salon, gift shop) If yes, please describe key
features.

None

How will your property cater to families with children?

We offer inteconnecting rooms, baby coat, extra bed and baby booster seat in the restaurant

Will your hotel offer any unique amenities that your local competitors do not?

Only Rooftop infinity and heated swimming pool

LOCAL AREA INFORMATION

What are the top 5 local attractions for your hotel/local area?
Attraction 1 Kigali Genocide Memorial

Attraction 2 Presidential Palace Museum

Attraction 3 Mande In Rwanda (Gift & Specialty Shops)

Attraction 4 Kigali City Tour

Attraction 5 Night Entertainment spots and casino

Describe your local neighborhood? (e.g. residential, city center, commercial area, airport. Include attractions and amenities most
frequently used by guests of your property)

City Center location and 10.7km from kigali international airport

What festivals or annual events attract visitors to your local area?

Annual Kwita Izina (Gorilla Naming ceremony)

What do concierge/reception/reservation team members get asked most often about the area?

Kigali Genocide Memorial and Arts and Craft shops

What transportation options are available to guests for getting around the local area? (e.g. bus, train, taxi, complimentary hotel
shuttle, within walking distance)

Chargeable Bus,taxi and within walking distance

What transportation options are available to guests arriving/departing from a local train station or airport? (e.g. taxi, public
transport, complimentary hotel shuttle)

Taxi, Public transport and chargeable hotel airport shuttle

MEETINGS AND EVENTS INFORMATION
If you have facilities for meetings, conferences and events, please briefly describe these facilities, the types of event that can be
catered for, maximum number of guests, largest capacity room and equipment available for hire (if applicable)
Head table AV systems connection,40mbps Complimentary high- speed Wi-Fi internet ,Dedicated meeting planners,Semi-outdoor
Atrium coffee break area,Video conferencing.the maximum number of guests are 300 and largest capacity room 157 sqm & 138
Sqm and dedicated meeting planner.

If you offer facilities for weddings, please briefly describe these facilities, and the types of weddings you can cater to.

Wedding dinners, cocktails, honeymoon suite, flowers, fruit baskets ( Not more 200Pax)

What is the largest event you can accommodate?

Event that can accommodate 300 people for theather or coktail style

What type of events are you most likely to attract? (small meetings, large corporate conferences, conventions, weddings etc)

Large corporates conferences, conventions and small meetings

PART 2 - SEO INSTRUCTIONS AND METADATA – TO BE COMPLETED BY ECOMMERCE

AT A GLANCE
Page Title      

Page Metadata      

Keywords      
HOTEL DETAILS

Page Title

Page Metadata      

Keywords      

SERVICES & AMENITIES

Page Title      

Page Metadata      

Keywords      

HOTEL POLICIES

Page Title      

Page Metadata      

Keywords      

ROOMS & SUITES

Page Title      

Page Metadata      

Keywords      

DINING
Page Title      

Page Metadata      

Keywords      

PLAN AN EVENT

Page Title      

Page Metadata      

Keywords      

MAPS & DIRECTIONS

Page Title      

Page Metadata      

Keywords      

SPECIAL OFFERS

Page Title      

Page Metadata      

Keywords      

THINGS TO DO

Page Title      

Page Metadata      

Keywords      

ANY ADDITIONAL INFORMATION

     
PART 3 – TO BE COMPLETED BY CML
FINAL COPY FOR WEBSITE
Name of Editor       Date Written      
AT A GLANCE COPY

     

HIGHLIGHTS (HI, ES, DT ONLY)

     

     

     

     

     

LOCAL ATTRACTIONS (HI, ES, DT, GI ONLY)

     

     

     

     

     

WHAT TO DO AROUND HERE (HI, ES, DT ONLY)

     

ABOUT THE HOTEL (HX, HW, HT, GI ONLY)

     

     

HOTEL DETAILS

     

SERVICE LEVEL – GUEST ROOMS

     

SERVICE LEVEL – EXECUTIVE ROOMS

     

SERVICE LEVEL – SUITES

     

SERVICE LEVEL – ACCESSIBLE

     

NOTES