Pine Labs

Pine Labs Association June 2015
“Plutus Proposition”
1
Pine Labs Pvt Ltd,
502, Kaatyani Business Centre, MIDC,CTS No: 83-C, Off Mahakali Caves Road,Andheri (E), Mumbai- 400093, India
Tel: +91-9545508900 Email: Mayank.kapoor@pinelabs.com
About Pine Labs

Pine Labs is a leading provider of Payment Loyalty and Retail Automation systems in India incorporated in 1988. Pine Labs is
having over 50000 merchant outlets leverage Pine Labs to handle 400000 transactions per day.
“Plutus” is a state of the art credit/debit card acceptance solution that offers a superior alternative to traditional standalone
EDC terminal / Point of Sale Terminal. It has standard API's for integration into a variety of POS software applications and can
work on a variety of IP networks as well as on dial-up phone lines.
We are having the Integrated Payment Technology, EMI, Stored Value Cards and Closed User Group (CUG) Loyalty solutions.
We offer a software based solution ‘PLUTUS’ which supports acceptance of all the credit/debit cards, gift cards, prepaid cards,
reward cards, discount coupons (physical and mobile) on a single PC or POS based terminal.
 800 + Merchant Relationship 90000 + POS Deployed in the market

 4000 Crore + Monthly cards volume 350 Crore + Monthly Credit Card EMI @ POS
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Pine Labs Pvt Ltd,
Product Features
1. Multi Bank Acquiring Solution
Pine Labs is having a Unique feature in the market and providing Single EDC for all payment types (Credit/debit/gift card/loyalty
card/mobile currency) and all banks (ICICI, Citibank, HDFC, Axis Bank, IDBI Bank, Amex, SBI, UBI, YES and Bank of Baroda).
Benefits:
I. Reduced Communication Cost - All the acquiring banks are offering PSTN terminals to their customers wherein the
telephone cost is incurred by the merchant. The telephone cost is depending upon the number of counters at the store
level where the merchant needs to keep the multiple lease lines. Pine Labs will increase redundancy to ensure
successful transaction with multiple links (Internet + GPRS) to bank servers.
II. Most reliable solution with redundancy at every point of failure: Pine Labs is having the unique product of dual
connectivity i.e. Internet and GPRS connection within one terminal which will be beneficial to the merchant and can be
used as a fall back options in case any one of the option is failed. Primary use of free internet for transaction routing
with a telephone line as a backup connectivity for ensured transaction success.
III. Centralized control of all the PoS's in the field - Increased control at HO with Optimal transaction routing decision
taken at HO rather than at POS. The merchant can negotiate with multiple acquiring banks for offering better rates for
their ONUS transactions as Plutus is having the such kind of platform where the transaction can be routed depending
upon the better pricing offered by acquiring banks which is the cost saving for the merchant.
IV. Error-free and fast cashier operations – No need of manual intervention by the cashier as Plutus can be integrated
with most of the billing software in India. Integration with billing application Safeguards against human error and
increases transaction speed as a cashier only swipes card, no data entry is required.
V. Automated settlement – Plutus is having the unique system wherein the cashier doesn’t want to do the settlement
manually. Enhanced efficiency with Single button batch settlement for all bank TIDs (Visa/Master/Amex/Maestro). The
settlement can be happened automatically as per the convenience of the merchant.
VI. Rich MIS –Detailed MIS reports and analysis on transactions across stores available on the web. The merchant can see
the live transaction any of the counter just a one click away through our web base. TRM will also help you to analysis
the transactions card wise Credit/Debit, issuing wise and type of card for doing the marketing activity with the concern
issuing bank.
VII. Automatic reconciliation – The merchant can do the automatic reconciliation through our TRM system. Automatic
reconciliation with bank payment advice next day.
VIII. Automatic merchant compliance with PCI and PADSS and EMV - Minimizes the burden of PCI DSS compliance for the
merchants. Highest Security standards with End-to-end PCI Compliance.
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Pine Labs Pvt Ltd,
2. Multi Bank EMI Solution
Plutus EMI is comprehensive and reliable solution to facilitate merchants or manufacturers to offer their consumers instant
EMI payment option. Consumers get the convenience of paying for large ticket purchases in clearly defined instalments with
multiple tenure options .It also helps Merchants by increasing not only the sales but also the average value of transactions.
Plutus EMI can engage almost the entire universe of card-carrying customers with a single agreement signed with Pine Labs.
Plutus EMI enables to offer EMI facility for all leading card issuers such as Citibank, HDFC Bank, ICICI, American Express, HSBC,
Axis Bank, SBI, Standard Chartered, Kotak Mahindra, Induslnd Bank, Ratnakar Bank & Union Bank of India
No Debit Card issuer in India offers EMI for debit card purchases. Currently ICICI Bank is on-board with Pine Labs for Debit Card
EMI. EMI feature shall be currently available to all customers holding Fixed Deposits with ICICI Bank and having an ICICI Bank
savings and current account. The bank is having 24 million debit card users and approx. 4.5 million fixed deposit holders.
EMI on Debit Cards is clearly an 'Industry First', no Debit Card issuer offers this facility at present. The merchant will be seen as
an innovation partner with ICICI Bank.
Advantages:
 Unparalleled Flexibility: Supports offers by Retailer, Location and Product
 Choices for Consumers: Multiple duration and processing fee based options
 Instant Approval: No lengthy paperwork
 Rich MIS: Access to daily reports of all settled EMI transactions, providing real-time performance measurement
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Pine Labs Pvt Ltd,
Sr. No. Bank Name No of Credit cards No. of Transactions Amount of transactions
as of Oct'14 (Actuals) (Rs Millions)
1 HDFC BANK LTD 55,70,464 173,32,004 52,291

2 ICICI BANK LTD 33,09,061 78,18,446 19,021
3 STATE BANK OF INDIA 29,19,667 72,02,826 19,875
4 CITI BANK 23,86,679 99,27,071 27,978
5 AXIS BANK LTD 15,03,493 35,94,203 11,070
6 STANDARD CHARTERED BANK LTD 11,31,455 23,44,452 8,506
7 AMERICAN EXPRESS 6,83,261 23,19,320 19,529
8 HONGKONG AND SHANGHAI BKG CORPN 4,91,449 9,69,672 3,233
9 KOTAK MAHINDRA BANK LTD 4,69,311 8,83,715 2,955
10 INDUSIND BANK LTD 3,06,026 6,45,867 2,547
11 RATNAKAR BANK LIMITED 83,330 1,12,708 404
Pine Labs Associate Banks 188,54,196 531,50,284 1,67,409
Total Universe of Banks In India 199,54,598 545,75,789 1,71,204
% of Pine Labs Associate Banks 94.49% 97.39% 97.78%
Sr. No. Bank Name No of Debit No. of Transactions Amount of transactions

cards as of Oct'14 (Actuals) (Rs Millions)
1 ICICI Bank 243,45,178 121,70,586 20,264
*Above information has been provided on the basis of RBI circular Oct’14.
Please find the Subvention Rates on EMI for credit cards which is to be borne by the Card holder:
Bank / Tenure 3 Months 6 Months 9 Months 12 Months 3 Months 6 Months 9 Months 12 Months
Citibank 12.00% 12.00% 15.00% 15.00% 2.01% 3.53% 6.35% 8.31%
ICICI Bank 13.00% 13.00% 13.00% 13.00% 2.17% 3.83% 5.49% 7.18%
IndusInd Bank 13.00% 13.00% 13.00% 13.00% 2.17% 3.83% 5.49% 7.18%
Kotak Bank 12.00% 12.00% 14.00% 14.00% 2.01% 3.53% 5.92% 7.74%
SBI Card 14.00% 14.00% 14.00% 14.00% 2.34% 4.12% 5.92% 7.74%
SCB 13.00% 13.00% 14.00% 14.00% 2.17% 3.83% 5.92% 7.74%
Amex 15.00% 15.00% 15.00% 15.00% 2.51% 4.42% 6.35% 8.30%
Axis Bank 12.00% 12.00% 13.00% 13.00% 2.01% 3.53% 5.49% 7.18%
HSBC 12.50% 12.50% 13.50% 13.50% 2.09% 3.68% 5.71% 7.46%
Ratnakar Bank Ltd 13.00% 13.00% 13.00% 13.00% 2.17% 3.83% 5.49% 7.18%
HDFC Bank 13.00% 13.00% 14.00% 14.00% 2.17% 3.83% 5.92% 7.74%
Union Bank Of India 12.00% 12.00% 12.00% 12.00% 2.01% 3.53% 5.07% 12.98%
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Pine Labs Pvt Ltd,
3. Pine DCC (Dynamic Currency Conversion)

About Pine DCC:
 Pine Labs Multi-Currency Payment Solution (Pine DCC) supports Dynamic Currency Conversion at POS for your
overseas customers:
 Allows merchant to offer overseas-issued Visa and MasterCard cardholders the option to pay in their home
currency
 Conversion is done at a competitive exchange rate at the POS
 Receipt reflects:
- Sale amount in INR
- Conversion rate for the day
- Home currency equivalent
 Cardholder’s credit card is billed in exactly the amount that appears on the receipt
Features:
 Automated Exchange Rate updation
 Seamless transfer of txn from DCC to INR
 Auto Reconciliation with Bank payment advice
 DCC transaction reports (INR value and DCC currency value details ) available online on TRM
 Works in Integrated flow on WINCOR POS
Benefits to the merchant:
 Pine DCC gives the ability to offer your international customers the choice and convenience of paying for goods
in their home currencies in real time at POS.
 While your international customers feel more confident paying in their home currencies, you benefit by saving
on the merchant discount rate (MDR) i.e. your regular merchant discount rate would not be applicable for DCC
transactions, the new MDR to be paid for DCC settled transaction is only 50 bps.
Exchange Rate
Amount in Merchant’s Currency
Amount in Cardholder’s Currency
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Pine Labs Pvt Ltd,
4. Promozone
Promozone is an innovative cutting edge service which facilitates direct and effective medium to run focused promotion
campaigns directly reaching targeted customer. Promozone targeted promotions are printed on charge slips. Promozone
Delivers targeted promotions to customers inside store and incentivize them to spend more.
Promozone Brand Promotion on Charge Slip and Advantages

 Expensive Reach
 Facilitate to target Right customer segment with a Right offer at a Right Time
 Eye catching content
 Flexibility and control to the marketer
 Detailed Analytics
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Pine Labs Pvt Ltd,
5. Real-time Reward Redemption
It’s about taking your unused loyalty points to pay for product or service various brands and making it simple, easy to use them
for the customers. It solves multiple problems for consumers and Banks, and potentially provides upside to merchants as well.
With this solution, customers can use their points for something practical and in a convenient way. Lots of small- to medium-
size ticket locations where it would be easy and convenient to “burn” those points for them.
Merchants also get the banks broader customer base to use their cards at their stores. By creating a “surprise and delight”
experience of pay by points at stores, Merchants can bring their customers back to stores/outlets more frequent. They can
create a very slick way to keep the consumer engaged with the brand. Solving simple consumer’s problems in a way that
increases engagement, usage and satisfaction to a point where they will never leave you. Based on those criteria, this product
proposal surely has an advantage.
 One of the largest credit cards rewards program of India
 Covers 21% market share in the credit card spends in the country
Currently process over 8.5 million transactions per month,
 Manage loyalty programs for over 221 million debit cards in India
 Covers 61% market share in the debit card industry in the country
 Currently process over 18.79 million transactions per month, awarding over
400 million points
 Awarded over 11 billion loyalty points till date worth 275 crores
 One of the largest credit cards Issuers of India
 Covers 7% market share in the credit card spends in the country
 Currently process over 2.2 million transactions per month
Other Banks are in progress:
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Pine Labs Pvt Ltd,
6. Pine Gift
Pine Labs is a leading provider of Payments, Gifts, Loyalty and Retail Automation systems for leading retail brands of the
country. We have a diversified client base of over 800 merchants, with 80,000+ POS deployed in 300+ cities across India. In our
endeavor to innovate and introduce more solutions to meet our clients' needs, we have launched our new gift solution -
PineGift that helps increase your Gift Card sales as well as provides management of Gift Program.
 Pine Gift is a medium for corporates for incentivizing or gifting for their employees.
 The Pine Gift can be redeemed for brands GVs with Pine Gift web & mobile interface.
Experience our suite of Pine Gift services:
 Solution Hosting & Merchant Onboarding

 Web & Mobile Interface for users
 Corporate Sales network
 Real time Issuance of Merchant’s e-vouchers & delivery to user
 Acceptance at Plutus EDC / POS
 Transaction processing
 Sales reporting, settlements & reconciliations
Benefits to the merchants:

Popularity:
 Gift cards have been widely adopted by consumers. Globally, they are the most frequently requested and given gift
item
Flexibility:
 Gift cards may be given in any form factor. They can even be sent electronically.
Increased Sales:
 Customers view gift cards as ‘free money’ and tend to spend more than the amount of the card. The average
transaction when a card is redeemed is 40% to 120% above the value of the gift card.
Customer Growth:
 Almost 80% of gift card receivers have redeemed a gift card for a retailer they never previously visited. 1/3rd of them
become repeat customers
Pine Gift will also drive new customer to Retailers by increasing footprint through Corporate Sales
(gift solutions for rewards & recognition programs, channel marketing, festival gifting etc)
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Pine Labs Pvt Ltd,
Comparison Between Banks and Pine Labs Terminals
Acquiring
Benefit to Features Pine Labs
Bank's
Reduced Communication Cost (Telephone Bill) Internet / GPRS PSTN / GPRS
Supports multiple acquiring banks
Yes No
(Saving on transaction fee)
Automatic Settlement Yes No
Finance Automatic Reconciliation Yes No
Real Time Live Transactions with replica Yes No
Rich MIS (in excel & CSV format) Yes No
Additional Revenue Generation
Yes No
(Cross Promotion/ per transaction)
Supports EMI of multiple issuing banks both on us, Supports
Yes No
manufacturer funded EMI
In store Promotion Activity Yes No
Marketing Cross Promotion with Non Competing Brand Yes No
Gift Card Yes No
Loyalty Program Yes No
Reward Redemption of Multiple Banks Yes No
Supports multiple connectivity options – internet and
Yes No
telephone line
integrates with billing application to avoid wrong amount
Operation Yes No
entry and double swipes
Clears clutter from the cashier’s table Yes No
Routing logic and terminal management handled centrally Yes No
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Pine Labs Pvt Ltd,
Thank You
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Pine Labs Pvt Ltd,

Pine Labs

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Pine Labs Association June 2015

About Pine Labs

 800 + Merchant Relationship 90000 + POS Deployed in the market

1. Multi Bank Acquiring Solution

2. Multi Bank EMI Solution

 Instant Approval: No lengthy paperwork

1 HDFC BANK LTD 55,70,464 173,32,004 52,291

Sr. No. Bank Name No of Debit No. of Transactions Amount of transactions

3. Pine DCC (Dynamic Currency Conversion)

Amount in Merchant’s Currency

Amount in Cardholder’s Currency

Promozone Brand Promotion on Charge Slip and Advantages

5. Real-time Reward Redemption

Other Banks are in progress:

Experience our suite of Pine Gift services:

 Solution Hosting & Merchant Onboarding

Benefits to the merchants:

Comparison Between Banks and Pine Labs Terminals

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