Website promotion

M@nual ‘How to promote your website in the EU’

M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

INTRODUCTION

“Search with a random search engine on the Internet for the keyword ‘speelgoed’ (toys). The first ten

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 M@nual ‘How to promote your website in the EU’

1 WEBSITE GOALS

"Would you please tell me which way I ought to go from here?" asked Alice
"That depends a good deal on where you want to get to," said the Cat
"I don't much care where," said Alice
"Then it doesn't matter which way you go," said the Cat.
Lewis Caroll, Alice’s Adventures in Wonderland

It is important to formulate which way you wish to go with your website. You have to determine the
goal of your website. Without detailed and clear goals, a website can’t be used efficiently and
effectively. Very often a website presents the organisation structure itself instead of presenting
information in accordance with the needs of your clients. Companies which start a website first have to
define their goals. But also for companies that have had a website for some time, it is a useful exercise
to redefine their website goals annually. Internet markets change continually and rapidly. You must do
this, otherwise you could end up like the picture in

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 M@nual ‘How to promote your website in the EU’

1.3 Research
When you are defining goals for the website, good info

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M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in tbsite inU’
 M@nual ‘How to promote your website in the EU’

CBI - Website promotion

 M@nual ‘How to promote your website in the EU’

Table 2.2 Evaluation navigation (continued)

There are sufficiently clear starting points on the homepage. YOUR
Is it clear how to go further with the help of e.g. the search box and /or browsing SCORE
The homepage does not offer unnecessary information, i.e. information for which the visitor
who just enters the site is not looking yet (e.g. address details, mission statement)

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M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

3 PROMOTION INSTRUMENTS

Case study: www.Cascahuin.com.mx

The Mexican company Tequila Cascahuin has boosted its

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M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

3.1.2 SEM elements to be checked

"I don't know what to do," Mary said. "I fix my hair, wear pretty dresses, and smile charmingly, but
they do not notice me, all the same."
"Aaah," Petronella answered, "they do not care about your good looks! They only look for your inner
qualities, you know, your thoughts, your feelings and your knowledge."
"You must be joking!" Mary laughed.
"No, it's true," Petronella said earnestly. "The search engines look for cont" (ot)4.1 enB7tofaTjae*8kfaThe sear

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 M@nual ‘How to promote your website in the EU’

Ad 3) Avoiding frames
Search engines have a tough time with frames. Frames break a web page into different sections. Some
browsers do not support frames and cannot read them. Sometimes, you will see the following if you do

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 M@nual ‘How to promote your website in the EU’

While both categories of top-level domains technica

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M@nual ‘How to promote your website in tU’
M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

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M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

e E9(ite p)-4-0.r(e E9(omo)-4-0.tionET691 T810.027.9810.027.981170.82 37.7h1)-15225(M)4prr

 M@nual ‘How to promote your website in the EU’

CBI - Website promotion

M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

5) Identify your buyer. Check with chamber of commerce, embassies or professional organisations

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 M@nual ‘How to promote your website in the EU’

Figure 3.17 Emarketservices

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M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

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M@nual ‘How to promote your website in the EU’
 M@nual ‘How to promote your website in the EU’

REFERENCES

Batchelor, S. J. and M. Webb (20

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