BRCM COLLEGE OF BUSINESS ADMINISTRATION

ASSIGNMENT -2
(2020-21)
ELEMENTS OF STRATEGIC MANAGEMENT -I
TY BBA (SEM-5)

NAME : GANPATSINGH RAJPUROHIT

ROLL NO. : 209

SERIAL NO. : 137

TOPIC : HAVELLS BUSINESS STRATEGY

SUBMITTED TO : DR. PRATIK PATEL

SUBMITTED ON : 02/11/2020

SIGNATURE :
Strategy -1 Acquire The Existing Brand To Cut Short Your Journey

Qimat Rai Gupta Bought This Company From Havvelli Ram Gandhi Who Came To India At
Time Of Particion.

Strategy- 2 The Lassi Formula

In Every Business There Is Dispute But We Have To Handle It Carefully Or We Have Seen
What Happened To Ranbaxy. Once Qimat Rai Gupta Had A Dispute With Uncle Instead Of
Indulging In Fight They Set On Table Qimat Rai Offered A Glass Of Lassi And Solved The
Dispute At Same Time.

Strategy-3 India’s Interactive Style Of Management

Have A Deep Connect With Your Team Member Instead Of Just Managing Through Reports.

Top Managment Should Have Deep Connect With Distribution Channel So That They Feel
Valued.

Strategy-4 Grow Fast By Strategic Acquisition

Havells Had A Track Record Of Five Successful Acquisitions, And High Growth In Its Indian
Operations. However, Sylvania Was Making Operational Losses To The Tune Of 30 Million
Euros Annually After Acquisition. This Was Due To Shrinking In Sales Due To The 2008
Economic Crisis. Plants Operated At Half The Capacity And It Was Difficult To Lay Off People.
However, In A Classic Turnaround Case, Havells Managed To Pull Out Sylvania From
Operational Loss Into A Profit Generating Entity.

Havells Five Successful Acquisition:

1. Delhi Based Power And Transformation Ltd

2. Ecs
3. Duke Arnics Electronics
4. Standard Electricals
5. Crabtree India
6. Lloyd Electric
7. Sylvania To Enter Into Foreign Market (Netherland)

“ Instead Of Starting From Zero Acquire Existing Brand Network”

Strategy-5 Be Transparent With Your Stakeholder

At Time Of 2008 Crisis They Told Bank That Their Intention Is Right But Timing Is Wrong
They Will Pay The Loan Amount But Asked For Time And Banks Readily Agreed. Unlike Vijay
Mallya, Nirav Modi, Mehul Choksi. Qimat Rai Choose To Be Transparent With Their
Stakeholder And Paid Off Well.

Never Lie With Your Stakeholder And Lender

Startegy-6 Quality Over Quantity

Always Focus On

 Quality
 Customization
  Handling Customer Need

Startegy-7 Quick Addition Of Product Categories

Startegy-8 Social Responsibility