In USD Million

Account 1994 1995 1996 1997 1998 1999 CAGR

Sales 148.8 155.3 167.2 174.2 209.2 237 8.07%
Cost of Goods Sold 109.8 109.1 115.3 114.3 136.2 145.2 4.77%
Gross Margin 39 46.2 51.9 59.9 73 91.8 15.34%

Gross Margin Rate 26% 30% 31% 34% 35% 39%

Net Income -1.9 5.9 3.9 3.9 6.2 8 Can’t define CAGR since initial va

B e n & Je rry's Financial Dat a from 1 99 4 -1

(in t e rms of million USD)
253
238
223
208 2
193
178 174.2
163 167.2
155.3
148.8
148
133
118
103
88
73
58 59.9
46.2 51.9
4339
28
13
5.9 3.9 3.9
-2-1.9
1994 1995 1996 1997 1

Sales Gross Margin Net Income

 Can’t define CAGR since initial value is at loss

cial Dat a from 1 99 4-1999 Ben & Jerry's Sales and Gross Marg
n USD)
1994-1999
237
(in terms of million USD)
209.2 250

174.2
200

150

91.8
73 100
59.9

50
3.9 6.2 8
1997 1998 1999
0
Gross Margin Net Income 1994 1995 1996 1997 1

Sales Cost of Goods Sold Gross Mar

 and Gross Margin data from

n USD)
45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
1996 1997 1998 1999

ost of Goods Sold Gross Margin Rate