ENTREPRENEURSHIP PROJECT (2020-2021)

MARKET SURVEY ( Nandi

Citadel)

PURPOSE OF SURVEY: To collect the primary data for

class 12 Entrepreneurship market survey report. To
study the consumer behavior of the buyers of real
estate properties.

GENERAL INSTRUCTIONS:
 Filling personal details is optional
 All the questions are compulsory
 Answer by ticking the most appropriate option
 Only one option to be chosen

DISCLAIMER: This particular questionnaire is only for

the buyers of Nandi Housing products. All information
provided will be treated confidential and is only for
academic purpose.
NAME(OPTIONAL):

QUESTIONS

1)Through which media did you come across Nandi Housing?

o TELEVISION
o RADIO
o INTERNET
o NEWSPAPERS
o OTHER
____________________________________
(Need to add digital channels here – Google Search,
Facebook, Instagram ,Messenger, Website) also
relatives and friends
2)What do you think is the most appealing selling points
about Nandi Housing real estate products?
o INFRASTRUCTURE
o PRICE
o LOCATION
o QUALITY
o OTHER
____________________________________
3)What is your top priority in these factors while considering
to buy the house?
o DESIGN AND STYLE
o LOCATION
o PRICE
o QUALITY
o AMENETIES
o OTHER
_____________________________________

4) Is the pricing of the house reasonable to today’s

pricing of other apartments?
o YES
o NO

5) What is usually your budget while buying a house?

o LESS THAN 50 LAKHS
o 50 -70 LAKHS
o 70-90 LAKHS
o MORE THAN 90 LAKHS
6) Did your budget match the expenses you had to
incur while purchasing the house?
o YES
o NO
o SOMEWHAT CLOSE

8) How often do you take loans while purchasing a

house?
o RARELY
o SOMETIMES
o ALWAYS
o NEVER
(Most people buy a house once, so we could add
“NA” option here)
9) What do you feel about the implementation of
plans?

o VERY SATISFIED
o SATISFIED
o NEUTRAL
o DISSATISFIED
o VERY DISSATISFIED
10) How strong is Nandi Housing in relation to its
competition like Purva, Mantri…etc

o VERY STRONG
o STRONG
o SAME
o WEAK
o VERY WEAK

11) What do you feel about the services provided and

the construction work?

o VERY SATISFIED
o SATISFIED
o NEUTRAL
o DISSATISFIED
o VERY DISSATISFIED
12) What do you think about the sales and after sales
services provided?

o VERY SATISFIED
o SATISFIED
o NEUTRAL
 o DISSATISFIED
o VERY DISSATISFIED

13) Do you feel satisfied with the house and the

facilities provided are worth your money?

o VERY SATISFIED
o SATISFIED
o NEUTRAL
o DISSATISFIED
o VERY DISSATISFIED

14) Also have a question how Nandi Housing can make

their presence felt in the market?
o MARKETING ACTIVITIES
o PROMOTIONAL ACTIVITIES
o SOCIAL MEDIA PRESENCE
o OTHERS
___________________________________

15) Does Nandi Housing provide the connect between

prospective buyers and banks for availing loan
facilities?
 o YES
o NO

16) Would you like to invest in another Nandi Housing

property?
o YES
o NO
(Add Not right now, may be later)
17) How satisfied are you after purchasing the house?
o VERY SATISFIED
o SATISFIED
o NEUTRAL
o UNSATISFIED
o VERY UNSATISFIED

Any qualitative feedback can be given in the space

given below if not covered in the above questions

Important questions that can be asked.

1. How likely are you promote Nandi housing to your
friends, family and others (Scale of 1-10 )- 1 being the
least
This is to determine the net promoter score NPS
2. Age of the person
3. Native Place of the family
4. Which social media channel do you like and spend
the most time on? Fb/ Insta / Messenger /Whatsapp
/Linkedin others please specify
5. When you normally access social media.
Morning /Afternoon / Evening / Night