CREATIVE MEDIA PRODUCTION

L2—PROJECT 3—ADVERT PROJECT END— Thurs 11th February

Commercials are an incredible source of information, entertainment and a platform for talented
filmmakers to experiment with ideas, techniques and persuasive messages.
This project will give you the opportunity to work as a team and develop an idea, research and
plan the idea, and create an advert incorporating an interactive element.

Overview
You are going to work in a team to plan, develop and produce a 30 second advert for a product/
service of your choice. You will determine your audience, carry out pre production paperwork and
processes and log your individual input in a detailed Production Weebly. As a team you will create
the advert and campaign developing camera work and editing skills while exploring and adding an
interactive element of media to your project.

Aims of the Project

1. Be able to use 2. Be able to use contextual 3. Be able to use creative 4. Be able to use technology
visual technology awareness in visual production media methods and skills skills for interactive media
skills for creative and technology. to produce and present a production.
media production. visual based project.

1. Be able to use technology 2. Be able to use contextual 3. Be able to use creative

skills for interactive production. awareness in interactive media media methods and skills to
production and technology. produce and present an
Interactive media project.

Task
1. Pre-production Folder—This is a group folder that will contain all pre-production paperwork,
evidencing pre-production processes and planning. See checklist Monday 8th February—5pm
2. The Advert — 30 seconds exactly SCREENING Thursday 11th February—10am
3. The Poster & Interactive Element—You will research and create an interactive element to run
alongside your advert. You will present this to the group on screening day. Thursday 11th
February—10am
4. The Online Weebly—This is individual and will provide evidence of your reflection on skills and
methods you have explored in this project and will consolidate your learning. This will also in-
clude a sections on Ideas development and Research. Thursday 11th February—5pm
5. Final Evaluation Team discussion—video recorded and added to weebly (10 min max) Thurs-
day 11th February 5pm
Assessment Criteria
UNIT 6
1.1 Use a range of skills to
inform and develop ideas for
creative production.
1.2 Assess the effectiveness of
technology skills in solving a
visual production problem.
2.1 Use contextual awareness
to support the development of
ideas for visual production.
3.1 Use creative media
methods and skills for visual
based production.
3.2 Assess the effectiveness of
selected methods and skills to
communicate ideas.
UNIT 7
1.1 Use a range of skills to
inform and develop ideas for
interactive media production.
1.2 Assess the effectiveness
of technology skills in solving
an interactive media produc-
tion problem.
2.1 Use contextual awareness
to the support the develop-
ment of ideas for interactive
media production.
3.1 Use creative media
methods and skills for interac-
tive media production.
3.2 Assess the effectiveness
of selected methods and skills
to communicate ideas.