Scribd Logo
Upload

Welcome to Scribd!

  • LEAP M4 Influencing Workbook - Anjan Koner 07.01.2021

    Uploaded by

    sayak banerjee
    7 views3 pages
    This document discusses strategies for influencing stakeholders. It lists 3 stakeholders - K. Dasgupta, Sheri Vergese, and Britvin - and the types of power that can be used to influence each one, which are positional, expert, and referrent power, respectively. It then outlines principles of influence like social proof, reciprocity, and commitment/consistency that could be applied. For each stakeholder, it suggests which principle may work best, where they sit on the innovation diffusion curve, their current AIDA status, and an action that could be taken to influence them, like a pilot project or hiring a consultant.

    Original Description:

    Original Title

    LEAP M4 Influencing Workbook_ Anjan Koner 07.01.2021

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses strategies for influencing stakeholders. It lists 3 stakeholders - K. Dasgupta, Sheri Vergese, and Britvin - and the types of power that can be used to influence each one, which are positional, expert, and referrent power, respectively. It then outlines principles of influence like social proof, reciprocity, and commitment/consistency that could be applied. For each stakeholder, it suggests which principle may work best, where they sit on the innovation diffusion curve, their current AIDA status, and an action that could be taken to influence them, like a pilot project or hiring a consultant.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    7 views3 pages

    LEAP M4 Influencing Workbook - Anjan Koner 07.01.2021

    Uploaded by

    sayak banerjee
    This document discusses strategies for influencing stakeholders. It lists 3 stakeholders - K. Dasgupta, Sheri Vergese, and Britvin - and the types of power that can be used to influence each one, which are positional, expert, and referrent power, respectively. It then outlines principles of influence like social proof, reciprocity, and commitment/consistency that could be applied. For each stakeholder, it suggests which principle may work best, where they sit on the innovation diffusion curve, their current AIDA status, and an action that could be taken to influence them, like a pilot project or hiring a consultant.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    Stakeholder Details Stakeholder Influe

    S. No Name Role What Power Can you use to


    influence your stakeholder?

    1 K .Dasgupta Team mate Positional Power


    2 Sheri Vergese Client Expert Power
    3 Britvin Client Referrent Power
    Stakeholder Influencing
    Which principle of influence will give Where do you What is the AIDA What is the action you will
    you better results? think this status for the take to influence the
    stakeholder sits stakeholder? stakeholder (Remember
    on innovation the simulation play)?
    diffusion curve?

    Social Proof Early Adaptors Action Pilot project


    Reciprocity Early Adaptors Action Face to face meeting
    Commitment and Consistency Late Majority Awareness Hire consultant
    Emotional Role Influencing Principle Action Strategy Level of Support
    Positional Power Reciprocity Awareness Laggards
    Coercive Power Commitment and ConsistenInformation Late Majority
    Reward Power Social Proof Desire Early Majority
    Expert Power Authority Action Early Adaptors
    Referrent Power Liking Innovators
    Scarcity

    You might also like