The 5 Phase Social Media Strategies

DIGIMINDZ INDIA
THE 5 PHASE SOCIAL

MEDIA STRATEGY
A guide for first-time entrepreneurs
By the end, you Understand
Plan
will... Build
Test
Refine
TOPICS TO BE COVERED Your Social Media Strategy...

It's not just a marketing tool.
Presentations are communication tools that can be
used as demonstrations, lectures, speeches, reports,
and more. It is mostly presented before an audience. It
serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
DIGIMINDZ INDIA
PHASE 1: UNDERSTAND
What social media marketing
looks like
and more. It is mostly presented before an audience.
It serves a variety of purposes, making presentations
powerful tools for convincing and teaching.
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The ABCs of
Social Media Marketing
Awareness - Get people interested
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is
mostly presented before an audience.
Brand Loyalty - Get people convinced

Community - Get people engaged

DIGIMINDZ INDIA
Social Media
Marketing
Traditional used as demonstrations, lectures, speeches, reports,
Marketing To create a stunning presentation, it's best to

simplify your thoughts.

To create a stunning presentation, it's best to



DIGIMINDZ INDIA
As of
January 2021
Presentations are communication tools that can
be used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before
an audience. It serves a variety of purposes,
making presentations powerful tools for
convincing and teaching.
89%
Social Media Penetration
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Social Media
and Success
A clear business correlation
DIGIMINDZ INDIA
Phase 2:
Plan
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience.
DIGIMINDZ INDIA
Phase 3:
Build
Where to
start?
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Avoid overloading a slide
with too many words and
choose a color palette that
won't distract the audience.
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Pick your Platform
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Social Media Marketing
Considerations
Reach User-friendliness
Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. . speeches, reports, and more. .
Data collection Analytics

Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. . speeches, reports, and more. .
DIGIMINDZ INDIA
Build your
audience
Strong growth requires strategy

Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. .
DIGIMINDZ INDIA Big Spark Solutions | 2020

Different channels, different tasks
used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before an
Channel
audience. It serves a variety of purposes, making
presentations powerful tools for convincing and your energies
teaching.

simplify your thoughts. Start with an outline of
topics and identify highlights, which can be applied
to whatever subject you plan on discussing.
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Decisions
to build on
Brand voice
speeches, reports, and more.
Platform's purpose
Social media ecosystem

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PHASE 4: TEST
Meaningful Metrics
Views Clicks Comments Shares Reach
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Evaluating effectiveness
Step 1:
Set up data collection.
Presentations are Step 2:

communication tools that can
Track and record.
be used as demonstrations,
lectures, speeches, reports,
and more. Presentations are
Step 3:
be used as demonstrations, Analyze impact.
and more.
Presentations are
be used as demonstrations,
and more.
BigDIGIMINDZ INDIA
Spark Solutions | 2020
PHASE 5: REFINE
Improve messaging Widen reach Increase engagement

Make sure you do enough Make sure you do enough Make sure you do enough
research to support your research to support your research to support your
points. It’s also a good idea to points. It’s also a good idea to points. It’s also a good idea to
pair data with visual aids like pair data with visual aids like pair data with visual aids like
charts, graphs, or images. charts, graphs, or images. charts, graphs, or images.
Reward loyalty Generate leads Increase views

Make sure you do enough Make sure you do enough Make sure you do enough
research to support your research to support your research to support your
points. It’s also a good idea to points. It’s also a good idea to points. It’s also a good idea to
pair data with visual aids like pair data with visual aids like pair data with visual aids like
charts, graphs, or images. charts, graphs, or images. charts, graphs, or images.
DIGIMINDZ INDIA
Understand
demonstrations, lectures, speeches, reports, and more.
Plan
Summary of Presentations are communication tools that can be used as

Phases Build
The 5 Phases
Test
Refine
DIGIMINDZ INDIA

The 5 Phase Social Media Strategies

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DIGIMINDZ INDIA

THE 5 PHASE SOCIAL

TOPICS TO BE COVERED Your Social Media Strategy...

Brand Loyalty - Get people convinced

Community - Get people engaged

Marketing To create a stunning presentation, it's best to

Presentations are communication tools that can be

To create a stunning presentation, it's best to

To create a stunning presentation, it's best to

To create a stunning presentation, it's best to

Data collection Analytics

Strong growth requires strategy

DIGIMINDZ INDIA Big Spark Solutions | 2020

To create a stunning presentation, it's best to

Social media ecosystem

Views Clicks Comments Shares Reach

Presentations are Step 2:

Improve messaging Widen reach Increase engagement

Reward loyalty Generate leads Increase views

Summary of Presentations are communication tools that can be used as

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