Gentleman

-eau-de-cologne-

Marin Mihai Andrei

Introduction

LUXURY’S was founded in 2002 after many years of meticulous research.

Our products serve the ultimate goal of wellbeing in ourselves and in our homes.
Our products are according to strict ethical guidelines. We believe that every
product must be as enjoyable as it is effective. Innovative formulas advance the
performance of familiar and exotic ingredients. Sensuous textures and scents
make for a unique gratifying multi-sensory experience. This product aims to
provide young male professionals a perfume that not only offers a pungent scent
that last’s 24 hours but also an affordable product that can be used in any and all
occasions.

Mission statement
The product aims to provide scents and fragrances to young gentleman’s of
diverse backgrounds, attracting them with affordable prices and high quality
perfume.

Statement of initial goals

The company looks forward into expanding worldwide by reaching out to
young men and changing their taste in perfume by providing a different
prospective. This product can be successful if we use help from retailers that can
advertise this perfume, expanding more on sales. A pilot study shall be carried out
within a month in order to see how many units we can sell. This would give us a
realistic idea of how much we should order, so that as little profit possible is lost.

Marketing statement
To advertise on medium which are commonly used by our target market,
this mainly consists of television, radio, billboards, newspapers, etc.
Competitors:
Our main competitors with similar products and the same target market
were found to be:
-Jean Paul Gaulier Le Male
-Diesel Only The Brave
-Boss Bottled
-Paco Rabanne 1 Million
All of these perfumes consisted of a fragrance that is powerful, sensual
and gives the feeling of being sophisticated. This meant that we would have to
produce ascent that stood out to from the crows and would also appeal to our
target market.

Product design and manufacture

Research showed that men tend to choose a perfume based on its smell
and brand. We found that men preferred to buy products from known brands as
they know it is good quality and is well recognized. With this information we
decided that it is important to create many types of advertisements that will
intrigue the target audience. Whilst doing this we also ensured that our scent was
masculine so that it portrayed ambition and success-two things every young
professional would like to be associated.

Product name and design

The name “Gentleman” was chosen as we believed that young
professional’s who want to be successful and ambitious are commonly seen as
gentlemen. We chose the shape of the bottle of a male torso wearing a black suit
with a gold tie. We found that this design is often associated with a suit and a tie.
The color theme for this product was chosen to be grey, black and gold as the
target market preferred darker shades of color as it is represented masculinity
and sophistication.
Investment
We would use your investment to expand our perfume business worldwide
and we would contact high street retailers and produce more batches that would
sell and make us both more money. The higher the demand for the product the
more profit we will make. The investment will be spent on advertisement and the
batch production.
Gentleman' will sell as it is targeted towards a specific audience (males, 20
to 30 years old). It is strong and musky which is suited for the professionals and
can be worn elsewhere.
The investment will benefit the company as it will increase our chances of
making profit and expand our product national and worldwide. This would give us
more brand awareness and a chance to extend our capital. It benefits you as it
creates you a foothold in the perfume market.

Conclusion
To sum up, ‘’Gentleman” is a need and a desire. It is a form of identity for
our customer, enhancing both our customer’s lifestyle and confidence.
“Gentlemen” will deliver value in the best, most efficient way and will always do
so. Many men are seeking to rediscover exclusivity and “Gentlemen” offers them
just this. It might be the new, contemporary, niche fragrance aimed at the young
men.