CAFE

Brand & Identity Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it,
hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and
makes big ideas and meaning accessible. Brand identity takes disparate elements and
Guidelines unifies them into whole systems.
Cafe | Brand Strategy

Sector Research

The greater the insight into the competition, the greater the competitive edge. 1. Market Research
2. Aesop Brand Breakdown
Positioning the company in relationship to the competition is both a marketing and 3. Ashley & Co Brand Breakdown
a design imperative. “Why should the customer choose our products or services
over those of others?” Is the marketing challenge.
Cafe | Research Moodboard — 01 | 03
01. Traditional

01
Traditional
Cafe | Research Moodboard — 02 | 03
01. Traditional

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Cafe | Research Moodboard — 03 | 03
01. Traditional

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Cafe | Research Moodboard — 01 | 03
02. Vintage / Modern

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Vintage /
Modern
Cafe | Research Moodboard — 02 | 03
02. Vintage / Modern

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Cafe | Research Moodboard — 03 | 03
02. Vintage / Modern

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Cafe | Research Moodboard — 01 | 03
03. PHAT / Stylish

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PHAT /
Stylish
Cafe | Research Moodboard — 02 | 03
03. PHAT / Stylish

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Cafe | Research Moodboard — 03 | 03
03. PHAT / Stylish

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Cafe | Research Logo Variation Research 01 | 03

Logo Variation
Research

Most cafe’s have other logo variants that they use on different
media such as signage, pamphlets, posters and online media
so there is a opportunity to venture down this path to create
multiple versions of the same logo.
Cafe | Research Logo Variation Research 02 | 03

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Cafe | Research Logo Variation Research 03 | 03

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