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16 Forecasting cash flows
16 Forecasting cash flows 16 Forecasting cash flows
Case Study sales will lead to a worsening of the cash flow position. If
Floral Events buys lots of dried flowers but doesn’t sell them, Over to you
100
Holly Buckley worked at a local arts centre. She had learnt flower arranging it will have more stocks of dried flowers in its shop. But its
skills as part of her college course. Holly decided to set up a business Aziz Duah decided to set
cash flow situation will worsen because the dried flowers
up a business selling
providing flower arrangements called Floral Events. She would run this from will have to be paid for and so cash will flow out. printed t-shirts. He
a shop in the town centre. Weddings were likely to be a big market, but Holly researched the market
103
also thought that flower arrangements would be needed for sports events The importance of planning and found that there
and festivals. How can a business avoid cash flow problems? Careful was no-one in the area
planning will help. Many strategies are possible, but a good offering this service. He
rule of thumb would be ‘GET IT’: thought that selling to
@ Get the help and support of the bank and investors. businesses or to up and
Objectives Cash @ Ensure market research is thorough. coming bands for their fans
Understand the role and importance Holly knew that cash is vital for the success of a business. Cash is not just notes and would be successful. Aziz would
@ Thoughtful cash flow planning may avoid problems.
of cash flow to a business. coins. It is also money in the bank. Holly needed cash to start up her business. For offer to design and print the t-shirts with their own designs. He
@ Investigate where you can get help with spreading
example, she had to pay for shelves and equipment in her shop. Once she opened would begin trading in September. His sales forecast included
Estimate cash flows. payments more evenly.
the shop, she had regular bills to pay. There was rent, telephone and electricity bills the following information.
Understand the difference between @ Track the actual cash flow against the forecast before it
and wages. She also had to buy the flowers to sell. Holly paid some bills with notes Receipts
a cash flow forecast (an estimate) becomes a problem.
and a cash flow statement (what has
and coins. Most bills, though, she paid directly out of her bank account. Cash came G &/:>/7,/<E
#->9,/<E
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actually happened). into the business too. Customers paid her cash for the flowers she sold. Every day, December £19,500
Holly would go to the bank to deposit her takings. Test yourself
Explain how cash flow problems Payments
arise and how they can be G !+-238/<C+8.9003-//;?3:7/8>+</E
38&/:>/7,/<
minimised. What is cash flow? 1. A small bakery has just launched a new range of cakes. G )+1/=+</E
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38
Cash flow is the flow of money into and out of a business. Which of the following is not a cash inflow for the small "9@/7,/<+8./-/7,/<
Explain how cash flow problems can
bakery business? Select one answer. G /+>381+8.6312>381+</E
+;?+<>/<'2/03<=>:+C7/8>
affect a business. Inflows Inflows are the cash coming into the business
A Capital from the owner to help launch the range is October.
Appreciate how careful planning can @ Holly put some of her own money into the business.
B Buying ingredients for the cakes G #>2/<-9=>=+</E
+798>2
minimise risk. @ She took out a small loan from the bank.
C A loan to help launch the range G !+>/<3+6=+</E
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@ The business received cash from its sales. "9@/7,/<8/-/7,/<949:6+8=>9+<<+81/+
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D Sales from the new range of cakes
Inflows are the receipts of the business - the money it receives. Figure 1 shows payment period for materials.
these inflows from Holly’s business in its first six months. 2. A business has a produced a cash flow forecast for January. G 8=?<+8-/3=E
09<>2/C/+<:+C+,6/38#->9,/<
Total receipts of a business are £17,000. G '2/</3=899:/8381-+=2,+6+8-/
Outflows Outflows are the cash going out of the business. Total payments are £15,000.
Holly had a number of outflows. The opening balance is £10,000. (£) Sept Oct Nov Dec
Watch Out! @ Wages. Figure 1 – Cash inflows to Floral Events in the first What will be the net cash flow at the end of January? Total receipts 14,000 15,000 8,500 19,500
@ Equipment. six months Select one answer. Payments
Cash flow is NOT the same as profit.
Profit is sales revenue (price x quantity @ Telephone, gas and electricity A £10,000 !+-238/<C /;?3:7/8>
Cash from Holly Loan from the bank Cash from sales
sold) minus costs. Cash flow is all inflows and other bills, and rent for B £12,000 Wages 5,000 5,000 10,000 10,000
of cash minus all outflows of cash. the premises. C £2,000 Heating & lighting 0 1,000 0 0
@ Flowers and display stands D £32,000
Other costs 2,200 2,200 2,200 2,200
from suppliers.
CASH INFLOW
@ Interest on the loan. 3. The following table shows the cash flow forecast for Materials 2,000 2,000 2,000 0
@ Advertising in local papers. business for three months of the year. Fill in the blanks. 8=?<+8-/

Outflows are the payments of Figure 2 – Cash outflows from Floral Events in the Total payments 18,200 14,200 12,200
Cash – notes, coins and money in the bank. first six months (£) June July August
the business to others. Figure 2 "/>-+=2069A

Cash flow – the flow of cash into and out shows these outflows from Total receipts 60,000 78,000
of a business. Equipment Advertising Opening balance 0 -4,200 -2,900 1,400
Holly’s business in its first six Flowers and Wages Bills Interest on Payments
Inflow – the cash flowing into a business, Closing balance -4,200 -2,900 8,700
months. other materials the bank loan
Materials 30,000 42,000
its receipts.
Other costs 60,000 75,000 85,000
Outflow – the cash flowing out of a Cash flows can be shown in a
business, its payments. Total payments 80,000 105,000 127,000
table. Table 1 shows the cash CASH OUTFLOW 1. Calculate the missing figures in the table. (4)
inflows and outflows from 2. Explain why the business has a cash flow problem in
Net cash flow -20,000 -35,000 September but not December. (6)
Opening balance 30,000 -25,000 3. Aziz is thinking of taking out a long-term bank loan to
Sample pages from Edexcel GCSE Closing balance 10,000 -25,000 -74,000 improve cash flow. Do you think he should do this? (6)
Business Studies Student Book

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Edexcel GCSE Business

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Unit 1: Investigating how businesses work Unit 1: Investigating how businesses work
1.1 What is a business and Apply It – Identify the skills needed to be an entrepreneur
Read Chris’s and Louise’s stories below. Then work in groups to list the skills you think they have
what do businesses do? which help them run their business. Compare your ideas as a class.
Enterprise Chris’s story Louise’s story

If someone is ‘enterprising’, what does this mean? In everyday life I started my own business to be in control and be my own I set up my own business to further my career and to put the
it means that they have the ability to use their wits and resources to Remember it boss. My previous sales experience was a huge help, plus experience I had gained into running my own salon. I didn’t have
achieve a positive result. So someone who is enterprising is a good the fact I’d already helped to develop a business. However, I any business training or advice but knew how to run a successful
The word entrepreneur is a French
person to plan a holiday with – and even better to be with if you get needed to learn time management plus how to visualise and salon from my previous job. My staff and I go on regular day
word, which means ‘to undertake’. In
lost or have serious difficulties, such as losing your passport. plan for the future. I obtained funding and advice through courses to keep our hairdressing skills up-to-date. My biggest
the past tense it becomes ‘entrepris’
the local council’s Guardian Angel network. My biggest problems have been staffing issues as it can be difficult to find
People who run successful businesses are usually enterprising. The – which is the same as our word
problem has been cash-flow, without a doubt, and also when good, experienced, responsible and reliable hair stylists. I work
word used to describe them is entrepreneurs. To be ‘entrepreneurial’ ‘enterprise’!
I lost my driving licence for 6 months which meant I couldn’t 42 hours a week in the salon but spend time at home planning
is the same as being enterprising. It involves having a variety of skills visit customers. To get round this I developed online demo and organising future developments and promotions. The main
and using them to achieve business goals. software which has resulted in cost savings, long term. I benefit is being able to put my own ideas forward and work in my
work between 60 and 70 hours a week but think it’s worth own way. The main disadvantage is the lack of free time. I think
A Case of two entrepreneurs it, even if I sometimes lie awake at night! The economic the current economic downturn could affect my business because
Chris Reid and Louise Mack are young, successful entrepreneurs who own downturn at the moment (2008) is a concern but could benefit having your hair done is a luxury not an essential, so I need to
very different types of businesses us if more parents work and need childcare. My advice to think of ways to reward regular customers as well as attract
Chris actually runs two companies although he is planning to merge them. potential entrepreneurs would be to grasp opportunities when new ones. I would advise anyone setting up in business to do a
When he left school he worked in sales and then helped to set up and run they occur and be willing to take the risk. Also, be a limited thorough business plan, research the area well, choose the right
a new business for someone else. He left to set up MSet Technologies Ltd company if the level of credit could be high. location plus market and advertise it wisely.
in 2004. This business distributes time and attendance monitoring systems
in the UK. In 2005, he formed Connect Software Solutions Ltd which Take it Further: What other skills do you think Research it: Charles Dunstone, Larry Page, Steve
provides management software for childcare providers, such as nurseries. entrepreneurs might need, besides those possessed by Jobs, Perween Wasi and Linda Bennett are all entrepreneurs.
He now employs nine staff. Chris and Louise? Discuss your ideas with your tutor. Find out which businesses they started and add five names
Louise left school in 1998 and started a modern apprenticeship in of your own to the list
hairdressing, combining working in a town centre salon with going to
college to gain her NVQ2 and 3 awards. Five years after she qualified she
became salon manager. Many people might have been content with that, Why do some businesses fail?
The reasons businesses fail usually fall into one of the following
Take It Further:
but not Louise! Two years later she left the security of the established Woolworths is in big trouble. From
salon to set up her own business on the outskirts of town (where the categories.
2005 to 2008 sales fell alarmingly
parking is both better and free!) and now employs six staff. and the chief executive resigned
s 4HEOWNERnMAYBEINCOMPETENTATBUSINESSORSELLINGGIVEUPTOO
Hot Link : Check out Chris’s businesses at QUICKLYNOTBEPREPAREDTOWORKHARDNOTMAKECHANGESWHENTHESEARE as a result. Many experts said the
www.connectsoftware.net and www.mset.co.uk/ NECESSARYORTRYTOEXPANDTOOQUICKLY company was behind the times. Do
s #OMPETITORSnMAYOFFERCHEAPERBETTERMOREINNOVATIVEPRODUCTSOR you agree? And what would you
PROVIDEBETTERCUSTOMERSERVICE do to save the business if you were
What is business enterprise?
Remember it the new chief executive? Write
Business enterprise means providing goods and services. The main s &INANCEnMAYBEINSUFlCIENTMONEYTORUNTHEBUSINESSOREXISTINGFUNDS
down your ideas in small groups and
aspects to consider are financial, commercial and industrial. MAYBESPENTUNWISELY
The Government department that compare them as a class.
s &INANCIALBECAUSEYOUNEEDMONEYTOSTARTANDRUNABUSINESS deals with business affairs goes by the
s #OMMERCIALBECAUSEYOUNEEDTOMARKETANDSELLYOURPRODUCT
initials BERR. Can you guess what the Talk about it
‘B’ and the ‘E’ stand for? Its full title is
s )NDUSTRIALBECAUSESOMEBUSINESSESAREALSOCONCERNEDWITHCREATINGOR Louise set up her salon out of town. Which do you think is more important to a
Department for Business, Enterprise
MANUFACTURINGAPRODUCT business today: a good location or a good website – and why?
and Regulatory Reform.
18 19
Edexcel GCSE Applied Business Student Book

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Level 2 Workbook GCSEs, or Diplomas!
978 1 846903 35 9 £4.99
978 1 846903 37 3 £120.00 (+VAT)
Levels 1 and 2 Project and Level 3

Extended Project Guides new!
Help your learners gain the skills they need to achieve success
STUDENT GUIDE
with their Project
Level 3 Extended Project
Coordinating editors: Elizabeth Swinbank and John Taylor L Supporting learners doing a Project as part of their Diploma or as a stand-alone
qualification, these resources cover all the skills needed at Levels 1 and 2 of the Project and
Level 3 Extended Project.
Projects and Extended Projects
L Student Guides are designed to support learners at every level for each line of learning and
Co-ordinating editors:
John Taylor, Elizabeth Swinbank
enable them to develop essential skills needed for success with their Project.
Level 1 and 2 Student Guide L Teacher Resource Disks offer guidance on specific units of the Project enabling
978 1 846903 64 9 £7.99* practitioners to focus on developing learners’ skills.
April 2009
Level 1 and 2 Teacher Resource Disk
978 1 846903 62 5 £120.00* (+VAT) Supporting Edexcel’s new
April 2009 Project and Extended Project
Level 3 Student Guide specifications!
978 1 846903 63 2 £9.99*
February 2009
Level 3 Teacher Resource Disk
978 1 846903 61 8 £150.00* (+VAT)
April 2009.
www.
Find out more and view samples at
www.heinemann.co.uk/vocational.

7
World of Work, Business
new!
Business, Levels 1 and 2
DVD and Learning Resource File
Engaging DVD footage and interactive learning activities for

World of Work Business
Business courses
Levels 1 and 2 O Engaging DVD footage of real businesses, accompanied by practical learning activities, give students a
DVD and Learning Resource File valuable insight into the workplace with a clear learning focus.
Authors O File includes teaching ideas, activities and homework for at least 20 lessons, to ensure that you and
Beth Gray
Linda Bickel your students are getting maximum benefit from the DVD.
O Ideal for use alongside a range of Level 1 and 2 courses, including the new Diploma qualification, with
978 0 435812 26 3 £195.00* (+VAT)
May 2009 mapping and guidance on how to use the resource with your particular course as well as support for
work experience in different settings.
authors
Beth Gray is an Learning Resource File
experienced Business teacher who has
taught applied and vocational Business
for 20 years. She has worked as part of
the Hertfordshire Consortia for the BAF Student resource sheets provide
Diploma. stimulus for discussion before, during
Linda Bickel is an Edexcel specification and after watching, as well as problem-
writer and experienced teacher. She has
solving scenarios for group work.
worked closely on the new BAF Diploma
for Edexcel.
www.
Visit www.heinemann.co.uk/wow
to download sample material. Interviews and DVD footage in different
settings enable students to develop an
understanding of a variety of different
work environments.
Use this exciting

new package with:
Levels 1 and 2 Higher
Sample page from World of Work:
Diploma in Business, Business Levels 1 and 2
Administration and Finance
BTEC First Business
GCSE Business Studies
GCSE Applied Business
BTEC Introductory Business
Screenshot from World of

Work: Business Levels 1
8 and 2 DVD
A Level Applied Business
A Level Applied Business

Comprehensive coverage for AS and A2
Colourful and engaging textbooks written for both the Single and
authors Double Award AS and A2 Applied Business for Edexcel and OCR.
A2 Level author team O ‘Think it over...’ features encourage students to think more deeply
Edexcel: Rob Dransfield, Dave
Needham and Karen Hough about what they have learnt.
OCR: Rob Dransfield, Karen Hough,
O ‘Key terms’ help students to develop their business vocabulary.
Catherine Richards and Neil Richards
AS Level author team O Up-to-date case studies have differentiated questions to allow students to work at the level
Rob Dransfield
they are best able to.
Dave Needham
OCR
www.
To take a look at sample material visit
www.heinemann.co.uk/business.
AS Single Award AS Double Award A2 Double Award

978 0 435401 15 3 978 0 435401 16 0 978 0 435352 91 2
£17.99 £21.99 £22.99
EDEXCEL
Use our Active

Business software
with this course to
make your lessons
more interactive - AS Single Award AS Double Award A2 Double Award
see page 16 978 0 435401 13 9 978 0 435401 14 6 978 0 435352 90 5
£17.99 £21.99 £22.99
AS Level - units covered A2 Level - units covered

Edexcel OCR Edexcel OCR
Investigating people at work Creating a marketing proposal Business development Strategic decision-making
Investigating business Recruitment in the workplace Managing and developing people A business plan for the entrepreneur
Investigating marketing Understanding the business environment Marketing decisions Managerial and supervisory roles
Investigating electronic business** The impact of customer service** Impact of finance on business decisions Promotion in action
Investigating customer service** ICT provision in a business** International dimensions of business Constructing a financial strategy
Investigating promotion** Team dynamics and enterprise** Organising an event Launching a new product or service in Europe
Investigating enterprise** Financial providers and products** External influences on business Training and development
Understanding production in business** Business law
** These units are covered in the Double Award Books only
“Students thought the book was extremely valuable. Will

help them to produce high quality coursework and will
assist in a structured revision programme.”
Mrs L. Steele, Head of Business, Bell Vue Girls’ School.

9
BTEC Business
BTEC Introduction to Business

Introduce your students to the exciting world of business
This is the only textbook available written specifically for the BTEC Introductory Certificate and Diploma in
Business, Retail and Administration.
O A range of learning activities prompt reflection and discussion, and encourage students to apply their
knowledge to various scenarios.
O Case studies with questions give students insight into real-life business situations and issues.
BTEC Introduction to Business, O Evidence activities help students build their portfolios for the internal and external assignments.
Retail and Administration
O End of chapter assignments check knowledge and contribute towards evidence of achievement.
978 0 435401 21 4 £17.99
Author
Hala Seliet was formerly head of business
studies and is currently PGCE Business contents
Education course leader at Hertfordshire
University. Core units Personal skills units Optional units
1 Starting work in business, 4 Personal effectiveness 7 Ensuring personal health and
retail and administration 5 Social responsibility at work safety at work
2 Working in business, retail and 8 Communicating effectively at work
www. administration
6 Financial management
9 Introduction to retail
3 Introducing customer service 10 Introduction to administration
to read reviews and view more
sample pages.
Evidence activities help students A glossary explains the meaning of any

to build their portfolios of evidence. potentially difficult words or terms.
Student Book
Sample pages from BTEC Introduction to Business
‘Think about it’ features encourage

students to apply their learning to real
10 business situations.
BTEC Business
BTEC First Business,

2nd edition
A complete learning package for the current BTEC First specifications
Our popular BTEC First Business resources provide maximum support for the current specifications,
covering both core and a choice of optional units for the Certificate and Diploma in Business.
BTEC First Business contents

Authors
Unit 1. Exploring business purposes (core) Unit 6. Providing business and administration support
Carol Carysforth
Mike Neild Unit 2. Developing customer relations (core) Unit 7. Personal selling
Catherine Richards Unit 3. Investigating financial control (core) Unit 8. Doing business online
ler! Unit 4. Business communication Unit 9. Exploring business enterprise
Student Book, 2nd edition best-sel Unit 5. People in organisations
978 0 435499 07 5 £18.99
with CD-ROM, 2nd edition
978 0 435499 08 2 £130.00 (+VAT) ‘Over to you’ features reinforce ‘Talking points’ give opposite
each section with questions or points of view on a topic for
problems for students to complete you to discuss in class.
on their own or in a group.
Student Book
Complete BTEC First Business
(comes with a free copy of the Student
Book and an exclusive 20% off class
sets)
978 0 435465 55 1 £130.00 (+VAT)
See World of Work

DVD: Business on
page 8 for engaging
DVD footage and
interactive learning
activities for Level 2
Business courses. Sample pages from BTEC First Business, 2nd edition
www. The Assessment and Delivery Resource

covers all the units from the Student Book
View contents and download a and comes with a CD-ROM to maximise
sample unit from our website flexibility for teachers when planning and
www.heinemann.co.uk/btec. delivering their lessons.

11
BTEC Business
BTEC National Business,

2nd edition
A complete teaching and learning package supporting both
students and tutors to get the best results for the latest BTEC
National Business specification
These student-friendly resources provide in-depth coverage of 19 core and specialist units so you can be
confident your learners will cover everything they need to successfully complete the Award, Certificate or
Diploma.
Student Books
O Suitable for a range of abilities and learning styles, and contain differentiated activities to stretch more
able learners.
O Targeted assessment practice and handy grading tips for Pass, Merit and Distinction help students to
achieve the best grades they can.
O Outcome activities, case studies and grading tips provide comprehensive support for assessment.
O Written by an experienced author team, all of whom have taught BTEC National Business.
VLE ‘Thinking point’ activities encourage

students to broaden their knowledge and
build towards completing the assessed
coursework.
Student Book
BTEC National Business, 2nd edition

Authors
David Dooley
Rob Dransfield
Lynda Fitzmaurice
John Goymer
Philip Guy
Catherine Richards
Neil Richards
ler!
Book 1 best-sel
978 0 435465 44 5 £21.99
Book 2
978 0 435465 45 2 £21.99
with CD-ROM
978 0 435465 46 9 £130.00 (+VAT)
Sample pages from BTEC National Business Student Book 1, 2nd edition
“I think Student Book 1 is FANTASTIC The most up-to-date examples

from the real business world help
and I have already told another
to get learners thinking about
school that they should get it.” current business trends.
Mr J. Bainbridge, Liverpool Community College, Liverpool
12
BTEC Business

O Includes tutor notes, worksheets and differentiated learning activities to support you in delivering the
units – as well as a complete scheme of work to minimise your planning time!
O A fully networkable and VLE - compliant CD-ROM contains customisable worksheets, PowerPoint
presentations and differentiated learning activities to provide greater flexibility in class.
Assessment and Delivery Resourse

Group activities encourage
teamwork in your classroom.
Sample pages from BTEC National Business

Assessment and Delivery Resource, 2nd edition
Suggested schemes of work

provide ideas of how the unit
could be delivered whilst links
to our resources make it easy
for you to find what you are
looking for.
contents
Book 1 Book 2
Unit 1. Exploring business activity Unit 12. Internet marketing
Unit 2. Investigating business resources Unit 16. Human resource management
Unit 3. Introduction to marketing Unit 21. Contracts and legislation
Unit 4. Effective people, communication and information Unit 30. Web design strategies
Unit 5. Introduction to accounting Unit 37. Starting a small business
Unit 9. Exploring creative product promotion Unit 38. Business ethics
Unit 10. Introduction to marketing research Unit 39. Business and the economic environment
Unit 13. Investigating recruitment and selection Unit 41. Effective retailing
Unit 19. Exploring team development
Unit 29. Introduction to the internet and eBusiness
www.
Visit www.heinemann.co.uk/btec for free
sample units and schemes of work.

13
OCR National Business
OCR National Business

Engaging resources written to match the
specification
Textbooks for Level 2 and 3 that really engage your students and offer full coverage.
The Student Book for Level 2 is the only resource to cover both the mandatory and optional units whilst the
Student Book for Level 3 covers four mandatory units and four of the option units.
Level 2
O Written to match the specifications and covers all the assessment so tutors can be sure that students
have everything they need.
O Activities and case studies hold students’ interest and provide the opportunity to see how businesses
operate in the real world.
Level 3
O Assessment objectives are defined in each unit so students have a clear outline of the knowledge,
understanding and skills needed to pass.
OCR National Business O Case studies with questions and interesting activities encourage students to learn and put theory into
context with links to actual business practice.
Level 2 Student Book
978 0 435401 22 1 £18.99 O Knowledge checks at the end of each unit enable candidates to assess their own progress.
978 0 435449 80 3 £23.99
Questions encourage
Authors students to absorb and
Karen Hough is chief co-ordinator of reflect over their learning.
Business.
Jackie Tye is a visiting moderator.
Nick Colburn is a curriculum director. Student Book
Students study real

businesses which
makes their learning
more meaningful.
www.
Download sample material at
www.heinemann.co.uk/business. Sample pages from OCR National Level 2 Student Book
Case studies help students to

link theory with real business
practice.
14
Other Business
TEELINE
GOLD
STANDARD
Marie Cartwright
Business for Higher Awards, 2nd edition NCTJ Teeline Gold Standard new!
This Student Book offers full coverage of the Business HNC/HND, reinforcing Specifically designed for NCTJ journalism students to ensure that they get the
the theory with case studies and activities to develop students’ knowledge and support they need to succeed in their exam.
understanding. OIncludes an introductory section to outline important principles and theory (the
“Pitched at the right level and sufficient depth of subject matter. I like Teeline alphabet etc.) to give students a firm foundation for learning.
it a lot!” Judith Wallace, Business Lecturer, Warrington Collegiate Institute. O A range of practice exercises offers learners drill materials from 50 WPM to 110
Visit www.heinemann.co.uk/business for full details. WPM and are designed to build learners’ speed and fluency at an incremental
pace.
Business for Higher Awards Student Book, 2nd edition
OExercises are followed by past exam-style activities to offer additional practice
978 0 435453 14 5 £42.00
and prepare learners for their Teeline exams.
OA free CD-ROM provides five hours’ worth of dictation passages in MP3 format
Management and Communication Skills so students have enough material to practice with.
Essential skills for modern management. This range covers some of the core NCTJ Teeline Gold Standard
management and communication skills needed in the modern workplace: 978 0 435471 71 2 £18.99* August 2009
communication skills, interpersonal communication and supervisory management. *Prices are provisional until publication.
People Communications and Organisations
978 0 273032 69 4 £33.99
Pitman
Supervisory Management (Betts)
978 0 582418 77 6 £37.99 Celebrating over 150 years of Pitman!
Going strong after more than 150 years, Pitman New Era is still the shorthand of
choice for many top secretaries and professional shorthand writers.
Typing Pitman New Era Shorthand Anniversary Edition
Best-selling Teeline titles best-selling 978 0 582298 89 7 £26.99
Teeline Education offers a shorthand examination service throughout the year to

any recognised educational institution. Speeds range from 40–60 wpm (in tens). Typing Skills
For full details of examinations, application forms etc, please contact: Teeline Now you can achieve high speeds!
Education, Rose Cottage, Wentloog Road, Rumney, Cardiff CF3 8ED. Have you mastered the keyboard and need to achieve top speeds? Then this is
Tel: 029 2079 0750. the book for you – updated, business-orientated practice material ideal for speed
Teeline Revised Edition test training. Includes past papers from LCCI, RSA and Pitman Qualifications
978 0 435453 27 5 £18.99 examinations.
Teeline Fast
High-Powered Typewriting Drills (Whittle)
978 0 435453 52 7 £12.99
978 0 582291 67 6 £23.99
Teeline Gold Coursebook
978 0 435453 53 4 £18.99
The Teeline Gold Workbook
978 0 435453 54 1 £10.99
Teeline Gold Word List
978 0 435453 59 6 £18.99
Teeline Gold Student Pack
978 0 435453 60 2 £35.00
Teeline for Journalists
978 0 435471 60 6 £18.99

15
Business Software
A flexible e-solution for teachers of any Level 3 Business course

Designed especially for whole-class teaching using interactive whiteboards or projectors, this electronic
resource helps you to deliver a wide variety of Business courses at Level 3 in a more engaging and
visual way.
O Thirty key business topics delivered by animated lesson presentations enhance teaching.
O Includes video and audio clips to bring key concepts alive.
Active Business
O Interactive group activities give students the opportunity to become more involved and work together.
Authors
Phil Guy
O Customisable lesson plans and student worksheets support and extend delivery of the electronic
Catherine Richards presentations to optimum effect.
978 0 435464 16 5 £195.00 (+VAT)
O An invaluable syllabus mapping grid shows exactly where each topic fits into specific courses, to help
you cover everything.
www.
Visit www.heinemann.co.uk/bussoftware “...has enabled me to bring more visual, interactive
to see sample material.
activities into my teaching, therefore appealing to a
wider range of learning styles and allowing greater
New reduced price differentiation in lessons.”
of £195.00! Mr P. Mushrow, Curriculum Manager – Business, Riverside College, Halton
eCase?Studies
for Business
VLE
Video-based case studies exactly mapped to Level 2 qualifications

eCase Studies for Business addresses the problem of schools and colleges struggling to get their
students access to real businesses. Student understanding is developed and reinforced through a series of
CD ROM
in-depth case studies drawn from today’s business world, including video clips, resources and assignments
eCase Studies for Business mapped exactly to syllabus requirements.
Authors
Steve Richardson More effective classroom delivery – video case studies enable learners to see theory in action.
Catherine Richards
Helen Coupland-Smith O Saves you time – assignments exactly mapped to Level 2 Business courses and to separate exam
with Karen Hough boards help with lesson planning.
978 0 435812 19 5 £195.00 (+VAT)
O Greater flexibility – activites are
included to reinforce student learning
in the classroom or at home.
O Easy to install – onto college/school
networks, stand-alone PCs and VLEs.
www.
View sample video clips and
assignments online at New reduced price
www.heinemann.co.uk/bussoftware.
of £195.00!
Sample video from eCase

16 Studies for Business
Business and Administration
NVQ/SVQ Business and

Administration
The best support for the NVQ/SVQ Business and Administration
standards
These full-colour books with free CD-ROMs are written especially for the NVQ/SVQ Business and
Administration course at Levels 2 and 3.
Chapter overviews allow candidates to see

what they will have learnt by the end of each unit.
Student Book
S/NVQ Business and Administration

Authors
Carol Carysforth, Maureen Rawlinson

978 0 435463 33 5 £20.99
978 0 435463 34 2 £22.99
www.
Visit www.heinemann.co.uk to view a full
list of contents and free sample units.
Sample pages from NVQ/SVQ Business and Administation Level 2
‘Over to you’ features reinforce each section
with questions or problems for candidates to
complete on their own or in a group.
OCR Certificates in Administration

OCR Certificate In Administration
Authors
Carol Carysforth, Sharon Spencer
Mike Neild Practical support for the OCR Certificate in Administration at every
978 0 435462 10 9 £17.99
level
O Each book covers Units 1–4 with plenty of tasks to reinforce learning.
978 0 435462 20 8 £19.99
O Engages your students with practical assignments and case studies.
978 0 435462 30 7 £20.99 O Helps your students discover how administration is carried out in the workplace.
www.
for full details and contents list.

17
Economics
new! OCR GCSE Economics

Building skills for success in Economics
Tailored to the new specification and packed with exam-focused activities, study skills and revision
guidance, our OCR GCSE Economics Student Book is written at a level designed to focus on the skills
students need for success.
O Endorsed by OCR for use with the 2009 OCR GCSE Economics specification.
O Includes activities for whole-class and individual activities, as well as extra focus on more complex
OCR GCSE Economics
units, such as elasticity, supply and demand, and trade.
Authors
Christopher Bancroft O Our popular Exam Café feature includes structured exam preparation throughout the course.
Gordon Springall
Amy Chapman O Written by experienced subject experts and examiners.
Evaluation Pack
978 0 435849 04 7 FREE
May 2009
Student Book
978 0 435849 05 4 £19.99*
May 2009
Learning objectives A range of activities throughout
give clarity and encourage students to get
structure to learning. thinking economically – both
on their own and as part of a
group.
Student Book
Sample pages from OCR GCSE Economics

Student Book
18
Economics
Exam Café
Exam Café enables you to engage the whole class in preparing for their exam through a range of
revision tools and front-of-class activities. These will help all your students get the most out of their exam
preparation time.
The striking Exam Café pages feature in the Student Book at the end of each unit, and contain a selection
of revision tools and examiner commentary on sample answers.
Exam Café sections at the
end of each unit consolidate
learning in an inviting
environment.
Student Book
Sample student answers with

examiner commentary show
students how they can improve
their answers.
Sample page from OCR GCSE Economics Student Book
www.
To download free sample material, visit
www.heinemann.co.uk/economics.

19
Economics
Economics
AS OCR AS and A2
Colin Bamford | Susan Grant
Economics, 2nd edition

Developed in partnership with OCR to prepare your students
thoroughly for their exams
OCR and Heinemann have been working together as official partners to provide you with material for the
Official Publisher Partnership
new OCR A Level Economics specification.

OCR A Level Economics, 2nd edition Written by an expert author team, each Student Book for AS and A2 guides students clearly through the
Authors specification to help them achieve their full potential in exams.
Colin Bamford
Susan Grant
Stephen Walton
O Reflects the specification’s emphasis on setting the subject in real-life and national and
international contexts.
AS Student Book
978 0 435692 20 9 £17.99 O An ‘Economist’s Toolkit’ section helps students to understand and apply the key skills.
A2 Student Book O Provides students aspiring to A* with the Stretch and Challenge activities they need for A2.
978 0 435692 21 6 £19.99 O Contains our unique Exam Café section with comprehensive exam guidance and practice written by
examiners.
Relevant, up-to-date examples are Extension activities

worked into the text to ensure lively, stretch and challenge
enjoyable learning. students.
Student Book
5&7997&385479*(4342.(8 (KDSWHU*LJKW9WFSXUTWYJHTRTRNHXFSILT[JWSRJSYUTQNH^
(SRXIQTSVEV]ETTPMGEXMSRWSJ which is overseeing the project, is currently looking

GSWXFIRIJMXEREP]WMW£(VSWWVEMP for financial backers for this £13bn project. Its 0*>(43(*59 &(9.;.9>
cost-benefit appraisal of the scheme provides a
In June 2007, the new LGV-Est line, France’s fastest &HTXYGJSJKNYFSFQ^XNXTK(WTXXWFNQWJ[JFQXYMJ 1. (i) Explain why the valuation of travel time
convincing case for would-be backers (see below). KTQQT\NSLUWTOJHYJIZXJWGJSJKNYX savings is an important item in transport
railway link, carried its first passengers between
Supporters of Crossrail argue that the proposed rail cost-benefit analysis.
Paris and Strasbourg. This huge project costing O ;FQZJTKYNRJXF[NSLXKTWHZWWJSYUZGQNH
link is of national importance and not just of benefit to (ii) Why is ‘the opportunity cost of these
an estimated €4bn (c.£2.7bn) took just five years YWFSXUTWYZXJWXFSIRTYTWNXYX9MJWFYNTSFQJ
travel time savings’ classified as a
to complete. This is in stark contrast to London’s the London area. Top of the list is Mayor Livingstone KTWYMNXGJSJKNYNXYMFYTSHJYMJSJ\(WTXXWFNQ benefit?
Crossrail project which was first proposed in 1989 who has stated ‘Crossrail is vital for the incomes QNSPTUJSXRFS^ZXJWX\NQQJ]UJWNJSHJWJIZHJI
and has been repeatedly delayed. and jobs of Londoners…it is even more important YWF[JQYNRJX9MJTUUTWYZSNY^HTXYTKYMJXJ
To be fair, Crossrail is a hugely ambitious and in

some respects controversial project. The intention is
to London’s long term prosperity than our victory in
winning the Olympic Games.’ The Government is
YWF[JQYNRJXF[NSLXNXYMFYNYNXFGJSJKNYYTXZHM
LWTZUX
Extension
2. Discuss some of the likely measurement issues in
estimating the wider impact effects of a project such
also very much in favour of the scheme for similar O &WJIZHYNTSNSHWT\INSLFSINRUWT[JI
to link existing rail track between Maidenhead and as Crossrail.
strategic reasons. OTZWSJ^VZFQNY^9MNXGJSJKNY\NQQYFPJYMJKTWR
Heathrow Airport in the west to Shenfield and Abbey
TKNRUWT[JIHTRKTWYKTWZXJWXYWFSXKJWWNSLYT
Wood in the east. To achieve this involves large scale Not all Londoners though are as enthusiastic as
(WTXXWFNQKWTRTYMJWHTSLJXYJIYWFSXUTWYRTIJX
tunnelling under Central London and the construction the Mayor is about Crossrail. In East London, for As this table shows, Crossrail is expected to generate
example, residents and politicians are concerned O 7JIZHJITUJWFYNSLHTXYXKTWWTFIZXJWX
of seven new stations. These are at Paddington, over £16bn of user benefits, with about one third
about the physical impact that will result from a six FSIFWJIZHYNTSNSFHHNIJSYX9MJXJGJSJKNYX
Bond Street, Tottenham Court Road, Farringdon, accruing for business trips that carry the highest
\NQQFHHWZJYTWTFIZXJWX\MTHTSYNSZJYTRFPJ
Liverpool Street, Whitechapel and Canary Wharf (see year construction phase. They are also concerned value of time savings per hour of travel time saved.
YMJNWOTZWSJ^XG^WTFI\MNQXYFWJIZHYNTSNS
Figure 8.1). about the wider effects on the community, fearing
FHHNIJSYX\NQQFQXTLJSJWFYJXTRJGJSJKNYXYT The cost-benefit analysis also considered the effect
that once operational, Crossrail will result in a rise in
YMJQTHFQHTRRZSNY^FSIYTMJFQYMXJW[NHJX of Crossrail on net rail revenue. Crossrail’s own
house prices forcing some families out of areas where
O 'JSJKNYXYTRTGNQNY^NRUFNWJIUFXXJSLJWX revenue is an obvious benefit but account must also
they have lived for generations. Only time will tell
)*+.3.9.43 ZXNSL(WTXXWFNQ be made of the loss of revenue to other rail operators
whether, as one local MP has said, Crossrail will be
Cost-benefit analysis – a method whereby where passengers switch to Crossrail. There is also
another Millennium Dome.
the social costs and benefits of a project are 9MJHTXYXTK(WTXXWFNQFWJHFUNYFQHTXYXTK a reduced contribution to the Exchequer as motorists
compared in monetary terms. HTSXYWZHYNTSRFNSYJSFSHJHTXYXFSITUJWFYNSL
switching to Crossrail will pay less indirect taxation
ECONOMIC APPRAISAL OF CROSSRAIL HTXYX
through fuel tax in particular.
The case for Crossrail, like any major new transport
So far this summary of the cost-benefit analysis
infrastructure project, has to be justified through an
Table 8.1 below summarises the monetary values of has followed the normal methodology. In planning
Funding Crossrail is a major issue. Although some economic appraisal. As in the case of roads, this is
these benefits and costs as estimated by CLRL. The Crossrail, one of the objectives has been to facilitate
central government funding will be available, the based on cost-benefit analysis and follows standard
benefits are split between trips made in the course the continuing development of London’s Finance
largest contribution will have to come from the Department for Transport (DfT) principles that have
of work and those made for leisure and commuting and Business Services sector. This is an impact
private sector. Cross London Rail Links (CLRL) been applied for almost 50 years.
purposes. effect or secondary benefit arising from Crossrail.
Surface line :WIVFIRIJMXW Q (SWXW Q

Tunnel
Portal (tunnel entrance and exit) Leisure/Commuting trips Capital costs 10,626
*Subject to safety approval. Crossrail trains will
serve Maryland Station using selective door opening. 0 time savings 7.985 Maintenance costs 1,606
d
Route Map 0 improved quality

e
2,889 Operating costs 1,670

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Figure 8.1 Proposed Crossrail route map Table 8.1 Projected user benefits and costs of Crossrail (present value) Source : Cross London Rail Links, 2005
Sample pages from OCR A2 Economics Student Book
20
Economics
A2 Exam Café
Economics Colin Bamford | Susan Grant | Stephen Watton
Our unique Exam Café section gives students a motivating way to prepare thoroughly for their exams.
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As with the Unit 1, the Unit 2 exam consists of data in the form of text and a diagram or
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The more straightforward questions tend to be at the start of the paper and the more
Getting started… demanding ones towards the end.
To build up your examination skills and to reinforce your understanding of the topics and
concepts before the Unit 2 exam, it would be a good idea to:

= Check definitions of key words. You might do this by testing another member of your
class in return for him or her testing you. You could also write the definitions on cards
or a wall chart. It would also be useful to draw an aggregate demand and aggregate
supply diagram and place it on your wall at home or somewhere else where you will see it
regularly.
On opening the paper, first read through the questions. You may want to highlight
= Make sure that you have completed all the activities in the chapters in Part 2. the command words and other key words. Then check the data, again highlighting
= Produce tables and spider diagrams to summarise key points, make comparisons and any key words.
show links.

It pays to answer the questions in order. Forming your answers to the earlier questions,
= Practise answering past examination papers – this will make the exam seem less
should help you to answer the later questions. It should also mean that your answers
daunting.
do not overlap.

Some of the questions on the paper will require you to interpret the data. This may, for
instance, mean that you have to identify certain points from the text, explain what a
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The last question on the paper is an evaluative one which starts with the word
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explain the influences on each one. many marks are being awarded and the space provided in the answer booklet.

Find examples of real-world causes of changes in aggregate supply.
For example, a question may ask you to state two components of aggregate

Draw aggregate demand and aggregate supply diagrams to show the effect demand. It may give two marks and the answer booklet may provide just one or two
of real world changes e.g. the impact on the US economy of the US Federal lines. In this case just write, for instance, consumption and investment. You should not
Reserve Bank cutting the rate of interest. waste time and effort stating more than two or describing or explaining two.

Check that you can distinguish between injections and leakages and that you
In contrast, a question asking you to explain or analyse will require more depth. For
can explain their links to the circular flow. example, in answering the question ‘Explain the effect of a rise in the rate of interest
on consumption’ it would not be sufficient to just state consumption would fall. You

Confirm your understanding of the meaning of government macroeconomic
should explain how the change in the rate of interest would affect the incentive to
policy objectives and how the key policy indicators are measured.
save, the cost of borrowing and discretionary income.

Make use of up to date figures to assess how some economies are performing.
4 Exam Café Exam Café 5
Sample pages from OCR AS Economics Student Book

– Exam Café
Revision checklists remind

students of the key concepts, Examiners give guidance
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I N T E R N A T I O N A L

New resources for 2009

Cover image: © Chris Parker

Achieve Diploma success! ;Z[nY[b:

Level 2 Higher Diploma

See page 6 Business, Administration

new! Edexcel GCSE

Edexcel GCSE on behalf of Edexcel

Edexcel’s own resources for its new GCSE Business

Teacher and Student Support

16 Forecasting cash flows

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Business Studies Student Book

Edexcel GCSE Business

Textbook of Commerce, 5th edition

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Business, Administration and Finance

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Engaging DVD footage and interactive learning activities for

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