Boxing Up Local Pride: Here For

Good 2.0 Marketing Kit

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TABLE OF CONTENTS
Email

Subject Line Options

Social v1

Social v2

Social v3

Fundraising Graphics Kit

1
Email

To our beloved [Community Name] Community,

This year has taken all of us for a spin. But instead of letting the new restrictions stifle the
passion of our local businesses, and instead of letting the virus quiet the pride of our
community spirit, we decided to take action.

We decided to give you all a new way -- an exciting way -- to show up for [Community
Name].

Our Boxing Up Local Pride campaign was designed to help give our local businesses the
boost they need to stay afloat, while giving you the boost you need to stay feeling
connected to the place you call home.

With [#] boxes available, and some à la carte options too, we know you’ll find something
for everybody. And the best part? [x%/$x] of every item ordered goes directly to
supporting the local businesses you love most.

To show your support, click on over to our Boxing Up Local Pride online store and start
browsing the homegrown goodies. (They were all made especially with you in mind.)
Once you’ve found your favorites, simply click to purchase -- and we’ll take care of the
rest.

You’ll get your box of [Community Name] pride, and our local businesses will get a
fighting chance at making it through until our normal comes back to us.

From all of us here at [Decorator Name], we appreciate you. We miss seeing your faces,
but we know that soon enough, we’ll all be back together.

In the meantime, let’s stay connected through service. Let’s stay connected through
boxes.

All our best,

[Your Name]
[Decorator Name]

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*Note: link where highlighted.

Subject Line Options

- How You Can Help #SupportLocal

- [Community Name] Needs Your Help
- Support Local - & Get Something Special in Return
- Our Campaign for Bringing [Community Name] Together
- Boxing Up Local Pride: Help Our Local Businesses Thrive

Social v1

Short (Twitter)

There’s nothing we love more than our community, so we designed a

#FundraisingCampaign to keep our local businesses flourishing! With [#] boxes now
available, you can choose the [Community Name] goodies you want most. Support here:
(Link)

Long (Facebook, Instagram)

At [Decorator Name], there’s nothing we love more than our community. We know local
businesses in [Community Name] have been feeling the weight of the past few months,
so we decided to take action to help keep them flourishing. We worked with some of
your favorite businesses to create a fundraising campaign that sells custom boxes of
homegrown goodies, so you can gift your loved ones (or yourself!) with a package that
screams [Community Name] pride -- and know that your support is going directly back to
the community.
- For Facebook: Show up for [Community Name] here! (Link)
- For Instagram: Show up for [Community Name] by heading to the link in our bio
now.
- Remember to put the correct link in your bio.
- Optional Hashtags: #SupportLocal #Support[CommunityName]
#LocalBusiness #FundraisingLocal #[CommunityName]Fundraiser

3
Social v2

Short (Twitter)

If you’ve been wanting to help your favorite #LocalBusinesses but haven’t quite known
how, here’s your answer: the [Community Name] Boxing Up Local Pride fundraiser!
Choose your favorite community-themed box & have fun #SupportingLocal. Start
shopping now! (Link)

Long (Facebook, Instagram)

If you’ve been wanting to help your favorite local businesses but haven’t quite known
how, we’ve got your answer: step right up and support the [Community Name] Boxing Up
Local Pride online fundraiser! Our community’s businesses banded together to curate
and produce custom products -- and then we boxed them up, just for you. Pick and
choose your favorite [Community Name]-themed box, don the apparel, and show
everybody you know -- virtually -- how much you love your community. And the local
businesses that make it so special.
- For Facebook: Start shopping now! (Link)
- For Instagram: Start shopping now! The link’s in our bio.
- Remember to put the correct link in your bio.
- Optional Hashtags: #SupportLocal #Support[CommunityName]
#LocalBusiness #FundraisingLocal #[CommunityName]Fundraiser

Social v3

Short (Twitter)

Staying connected when we’re physically distanced is HARD. That’s why it’s more
important than ever to cherish, invest in, & wear our community on our sleeve! The
[Community Name] Boxing Up Local Pride fundraiser helps you do it all. Show up &
support here: (Link)

Long (Facebook, Instagram)

4
This has been a long year -- and continuing to try to find new ways to feel connected to
each other is hard. But being physically distanced makes that connection all the more
crucial. Now’s the time for us to be cherishing, investing in, & wearing our community on
our sleeves! The [Community Name] Boxing Up Local Pride online fundraiser helps you
do it all, giving you an easy-peasy way to show your support while getting your hands on
some custom community-proud merch! Our local businesses have always shown up for
us -- now it’s our turn.
- For Facebook: Check out the fundraiser here: (Link)
- For Instagram: Check out the fundraiser now! The link’s in our bio.
- Remember to put the correct link in your bio.
- Optional Hashtags: #SupportLocal #Support[CommunityName]
#LocalBusiness #FundraisingLocal #[CommunityName]Fundraiser

Fundraising Graphics Kit

Launch your local community ‘Here for Good’ online fundraising stores even faster with
this free Fundraising Graphics Kit. The kit features interactive vector t-shirt designs,
custom hand-lettered illustrations, fonts, and state shapes. Each graphic is offered in
single and multi-color versions. Click here to download the graphics kit.