Bullseye Corporation headquartered in the United States

operates retail stores

Bullseye Corporation, headquartered in the United States, operates retail stores that offer
clothing, household products, electronic products, sports products, toys, and entertainment
products at discount prices. Bullseye differentiates itself from competitors by pushing trend
merchandising with more brand name products, by emphasizing customer service, and by
providing a comfortable and attractive shopping experience. Bullseye also offers its own credit
card to customers. Bullseye increased its number of stores from 1,397 on December 31, 2010,
to 1,591 on December 31, 2013. The growth rate in sales of stores open at least two full years
was 5.6% for the fiscal year ended December 31, 2011, 4.8% for the fiscal year ended
December 31, 2012, and 3.0% for the fiscal year ended December 31, 2013. The financial
statements for Bullseye for the fiscal years ended December 31, 2011,2012, and 2013 appear
in Exhibit 7.16. presents financial statement ratios for Bullseye for its fiscal years ended
December 31, 2011 and 2012. (income statement), Exhibit 7.17 (balance sheet),and Exhibit
7.18 (statement of cash flows). Exhibit 7.19a. Compute the amounts of the ratios listed in
Exhibit 7.19 for the fiscal year endedDecember 31, 2013.b. What are the likely reasons for the
changes in Bullseye’s rate of return on assets during the three-year period? Analyze the
financial ratios to the maximum depth possible.c. What are the likely reasons for the changes in
Bullseye’s rate of return on equity during the three-year period?d. How has the short-term
liquidity risk of Bullseye changed during the three-year period?e. How has the long-term liquidity
risk of Bullseye changed during the three-yearperiod?
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Bullseye Corporation headquartered in the United States operates retail stores
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