A

Report on

Industrial training

(22049)
For partially fulfilment of Diploma in Computer Technology

Submitted by

Saifkhan Riyajkhan Pathan(1901210320)

Under guidance of

Prof.S.S.Mane

DEPARTMENT OF COMPUTER TECHNOLOGY

GOVERNMENT POLYTECHNIC, BRAMHAPURI

 MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

GOVERNMENT POLYTECHNIC,BRAMHAPURI

(0121)

Certificate of Completion of Industrial Training

This is to certify that Mr. ...Saif khan R. Pathan...

With enrollment no. ..1901210320.... has successfully completed Industrial training (22049)
preparation report on Oracle Corp.
From 01 July 2020 to 28 July 2020 fulfilment towards completion of diploma in computer
technology from government Polytechnic,bramhapuri institute code.:0121.

Signature Signature Signature

Training Mentor. Head of Department. Head of institute

 Index

List of contents
Sr. No. Contents Page no.

1. Abstract

2. Acknowledgement

3. Introduction to Oracle Corp.

4. History of Oracle

5. Products and services

6. Marketing and financial strategies of company

7. Goals of Oracle Corp.

8. References

ABSTRACT
 I carried out my internship on prepare report on Oracle Corporation
under the Computer Technology department . The purpose of this Training
Report is to clarify what is the tasks that the students implemented
during internship program .

The internship program was intended to enable students

develop skills in the application of theoretical knowledge into practical
situation . This program describes about introduction, history overview and
concepts of Oracle Corporation.
 ACKNOLEDGEMENT
It was a great chance for learning and professional
development of internship opportunity I had with Oracle Corporation.
Therefore I think that I am the luckiest individual as I was produced with an
opportunity to be part of it.

I would like to first acknowledge my gratitude to our internship coordinater

we have given us opportunity for her valuable time to completed internship
and Mr.S.S.Mane for her great guidelines in internship.
Headquarter of Oracle corporation,Redwood City, California, United States

INTRODUCTION

The Oracle Corporation is the world's largest enterprise software company. For more than 25
years, Oracle has worked on ways to help its customers manage critical information. The company
has built the only unbreakable database, with 15 international security evaluations. Oracle was the
first software company to move its business application products to the Internet.

What is Oracle? A bunch of people. And all of our products were just ideas in the heads of those
people - ideas that people typed into a computer, tested, and that turned out to be the best idea for
a database or for a programming languag said by Larry Ellison. Oracle Corporation is an American
multinational computer technology corporation headquartered in Redwood Shores, California.

The company sells database software and technology, cloud engineered systems, and enterprise
software products—particularly its own brands of database management systems. In 2019, Oracle
was the second-largest software company by revenue and market capitalization.The company also
develops and builds tools for database development and systems of middle-tier software, enterprise
resource planning (ERP) software, Human Capital Management (HCM) software, customer
relationship management (CRM) software, and supply chain management (SCM) software.
HISTORY

"I admire risk takers. I like leaders - people who do things before
they become fashionable or popular. I find that kind of integrity inspirational." LAWRENCE
ELLISON Chairman & Chief Executive Officer, 2003
Almost thirty years ago, Larry Ellison saw an opportunity other companies missed when he came
across a description of a working prototype for a relational database and discovered that no
company had committed to commercializing the technology, Ellison and his co-founders, Bob Miner
and Ed Oates, realized there was tremendous business potential in the relational database model--
but they may not have realized that they would change the face of business computing forever.
Today Oracle (NASDAQ: ORCL) is still at the head of the pack. Oracle technology can be found in
nearly every industry around the world and in the offices of 98 of the Fortune 100 companies. Oracle
is the first software company to develop and deploy 100 percent internet-enabled enterprise
software across its entire product line: database, business applications, and application development
and decision support tools. Oracle is the world's leading supplier of software for information
management, and the world's second largest independent software company.

Oracle has always been an innovative company. It was one of the first companies to make its
business applications available through the internet--today, that idea is pervasive. Now Oracle is
committed to making sure that all of its software is designed to work together- the suite app mach--
and other companies, analysts, and the press are beginning to acknowledge that Oracle is right.
What's in store for tomorrow? We will continue to innovate and to lead the industry--while always
making sure that we're focused on solving the problems of the customers who rely on our software.

Time chain
Oracle's business is information-how to manage it, it shume it, protect it. Oracle has created the only
fully integrated platform for enterprise computing, helping companies collect and un precio sion
business information at the lowest cost. Over three decades, Oracle has refined les technology by
combining the ingenuity of the industry best software engineers with feedback from Fortune 500
customers-supporting information-driven business around the world .

1970s
• 1977 – Larry Ellison, Bob Miner & Ed Oates create Software Development Laboratories.
• 1978 – Oracle born, written in assembly language running on PDP11 under RSX-11 in 129k of
memory.
 • 1979 – SDL rename themselves Relational Systems Inc. (RSI) and move to California. First
commercial relational database released.

1980s
• 1981 – Umang Gupta joins RSI and creates the business plan.
• 1982 – RSI rename to Oracle Systems Corp. to align themselves with their main product.
•1983 – Oracle database rewritten in C for portability, release of Oracle v3.
• 1984 – Oracle v4 released, introducing read consistency. Database software ported to PC platform
in November.
• 1985 – Release of v5, making it one of the first RDBMSs to operate in client-server mode.
• 1986 – Oracle v5 MS-DOS released, and Oracle goes public with revenue of $55 million.
• 1987 – UNIX-based Oracle applications introduced.
• 1988 – Oracle v6 released with hot backups, embedded PL/SQL procedural engine within database
and support for rowlevel locking.
• 1989 – Relocation to HQ in Redwood Shores, California with revenues reaching $584 million.

1990s
• 1990 – First ever loss in third quarter, unfortunately leading to job losses.
• 1992 – Oracle 7 released with application development tools, performance enhancements, and
many other features.
• 1995 – Oracle becomes one of first large software companies to report an Internet Strategy.
• 1996 – Released Web Browser as part of Oracle PowerBrowser, moving towards web-enabled
architecture.
• 1997 – Release first version of Discoverer, release Oracle v8 with Internet Technology, support for
terabytes of data and SQL object technology. Also announce loyalty to Java platform.
• 1998 – Release Oracle Applications 2 and integrate Java Virtual Machine with Oracle Database.
Oracle 8i and Oracle Application Server 4.0 released onto Linux.
• 1999 – Oracle Corporations offer first DBMS with XML support.

2000s
• 2000 – Oracle found the OracleMobile subsidiary. Oracle 9i released and application server
released, and Oracle announce Internet File System (IFS) – later named Oracle Content
Management.
• 2001 – Announcement that Oracle saved $1 billion by using its own business apps, and they
become first to complete 3 terabyte TPC-H world record.
• 2002 – Offered the first database to pass 15 industry standard security evaluations.
• 2003 – Introduced Enterprise Grid Computing, to be released the following year.
• 2004 – Agreement to acquire PeopleSoft for approximately $10 billion.
• 2005 – Reduction of combined workforce to 50,000, and announced purchase of Siebel for around
$5.8 billion.
• 2006 – Acquire Portal Software, and and announced Unbreakable Linux.
• 2007 – File lawsuit against SAP for unfair competition, eventually winning $1.3 billion in 2010. In
the same year, Oracle buys Agile Software Corporation.
• 2008 – Announce purchase of BEA Systems for $7.2 billion
2010s
• 2010 – Acquired Sun Microsystems and launched Enterprise Manager Operations Centre. Also
acquired Phase Forward.
• 2011 – Fiscal Q11 revenues up 37% to $8.8 billion. Acquired a number of companies.
• 2012 – Continued acquisitions, including Collective Intellect and Involver.
• 2013 – Announced new in-memory applications for Oracle Hyperion, Oracle JD Edwards Enterprise
One, Oracle Siebel, and Oracle EBusiness Suite. Launched 12C, which is capable of providing cloud
services with Oracle Database.

Products and Services

1 . Oracle database
With Oracle Database 10g, the first relational database designed for Grid
Computing, your information is always available and secure. Oracle Database 10g lowers the cost of
ownership through automated management while providing the highest possible quality of service.
And with Release 2, Oracle builds on Release 1's foundation to further improve efficiencies and
reduce the cost of information management. Oracle is the best choice for large enterprises, small
and midsize businesses, and departments alike.

Enterprise Edition

Oracle Database Enterprise Edition offers industry-leading scalability and reliability in clustered
as well as single-system configurations. It provides comprehensive features for online transaction
processing (OLTP) and business intelligence and delivers the lowest total cost of ownership.

Standard Edition

Oracle Database 10g Standard Edition is a full-featured database for small midsize businesses and
departments that require performance, availability, and security in a low cost package. Available on
single or clustered servers (up to four processors in total). Oracle Database 10g Standard Edition
offers fast installation, simple configuration, and automated management.

Standard Edition One

Oracle Database Standard Edition One is a full-featured database packaged for small to midsize
businesses and departments. As part of the complete Oracle Database family,Oracle Database
Standard Edition One offers full compatibility and scalability to tackle your biggest challenges and is
available for only US$ 149 per user (minimum five users).

Lite Edition

Oracle Database Lite is a complete, integrated, secure database for building, deploying, and
managing mobile applications for a broad range of mobile devices.

Real Application Clusters

Oracle Real Application Clusters (Oracle RAC), an Oracle Database option product, can run packaged
or custom applications unchanged in a cluster of low-cost servers

2 . Oracle Application

Oracle's business is information how to manage it, use it, share it, protect it Oracle
applications deliver the information foundation and complete functionality you need to grow your
information-driven business. Oracle applications enable information-driven business processes that
connect and automate your organization
Corporate Performance Management Solutions

Oracle's Corporate Performance Management and applications enable organizations to

achieve world-class performance by aligning the right information and resources to strategic
objectives. Oracle's integrated solutions provide a complete understanding of the business and
communicate business metrics throughout the organization to drive accountability for performance
at all levels. Built-in business intelligence delivers personalized, relevant information that allows
business leaders to evaluate risk and make adjustments to minimize risk.

Customer Relationship Management Solutions

Oracle offers three, best-in-class CRM solutions that are specific to your businesses'
individual requirements. Regardless of your industry focus, your size of business, or your individual
selling model, Oracle has just the solution you need for leveraging and using enterprise information
for maintaining focused and profitable customer relationships.

Oracle Financial Management Solutions

Oracle Financial Management applications empower finance organizations to drive

enterprise value with better information for targeting growth and a platform for sustainable
compliance. Oracle Financial Management provides:

Visibility

Improve transparency of business, financial, and compliance performance. Drive business

performance and enable better management decisions through more accurate forecasts, visibility
into relevant and timely management information, and a closed-loop plan-to measure process.

Control

Strengthen financial discipline and governance best practices. Confidently and efficiently
comply with company and regulatory policies using control-based business and compliance
applications.

Efficiency

Improve business processes, sustain compliance, and reduce costs. Reduce complexity,risk,
and costs by consolidating information and streamlining and standardizing global processes.

Oracle Human Capital Management Solutions

Achieving workforce excellence requires HR to transform from a predominantly

administrative department to a function that develops and delivers programs to improve worker
efficiency, effectiveness, and productivity. HR transformation requires adoption of a comprehensive
Human Capital Management (HCM) strategy to drive programs development, process redesign, and
technology implementations. Oracle HCM Solutions enable effective HCM strategy execution to align
the workforce with strategic objectives and achieve workforce excellence.

Oracle Procurement Solutions

Oracle offers integrated suites of procurement applications that can dramatically cut all
supply management costs. Oracle applications enable organizations to reduce spend on all
categories of goods and services, streamline procurement processes, and enforce policy compliance.

Oracle Project Management Solutions

Oracle applications for enterprise Project Management enable project-centric organizations

and departments to establish core operational processes that support full project lifecycle
management-across operations and finance from project selection, planning and staffing, through
execution, charging, and analysis. Oracle provides a single, accurate view of all project-related
activities so you can choose and prioritize the right projects, assign the right resources, proactively
streamline execution, and track profitability via accurate budgeting, forecasting, and
billings/chargebacks.

Oracle Supply Chain Management Solutions

Regardless of your industry focus-high technology, automotive, aerospace and defense, life
sciences, etc.-your type of business, or your individual supply chain model, Oracle has just the right
supply chain management solution for you.

Oracle Enterprise Manager

Oracle Enterprise Manager with Oracle Grid Control provides a single, integrated interface
for administering and monitoring applications and systems based on the Oracletechnology stack.
Enterprise Manager includes complete monitoring, performance management, distributed database
and application server administration, enhanceddiagnostics, automated tuning, and an architecture
that allows administrators to manage from anywhere.

3. Middleware
Oracle Fusion Middleware is a family of standards-based, customer-proven products including
Oracle Application Server and related tools and options, Oracle Collaboration Suite, and Oracle Data
Hubs. Oracle Fusion Middleware enables organizations to get more out of their existing investments
and more out of middleware-delivering the broadest and most tightly integrated infrastructure
software offering available.

Oracle Fusion Middleware Family Application Server (All Editions) BPEL Process Manager Business
Intelligence Collaboration Suite Data Hubs

Developer Suite Files Forms and Reports Identity Management Integration

JDeveloper
Portal

TopLink

Oracle Application Server

Oracle Application Server 10g offers a comprehensive solution for developing, integrating, and
deploying your enterprise's applications, portals, and Web sites, all based on a powerful and scalable
J2EE server, complete business integration and business intelligence suites, and best-of-breed portal
software. As the only platform designed for grid computing and providing full Service-Oriented
Architecture (SOA) lifecycle support, Oracle Application Server gives you unmatched scalability,
availability,manageability, and security

Oracle Integration

Oracle Integration provides everything you need to integrate data, enterprise applications, and
business processes within your organization and with trading partners. Built on Oracle grid
infrastructure, it delivers enterprise-strength performance, scalability, and manageability. And with
tight integration with the Oracle E-Business Suite, it is the best product for integrating Oracle
applications with third party applications, B2B protocols, and Web services

4.Oracle services
Globalization, Simplification, Standardization, Automation, Innovation, These five everything we
do at Oracle. Oracle Services help you get the most from your technology investment. Working with
you every step of the way, Oracle provides a variety of services that span the complete solution life
cycle. Whether you need consulting, financing, outsourcing. support or education, you can get it
from the experts who know Oracle best.principles underlie

Oracle Consulting

Oracle Consulting builds creative solutions for modem businesses. Drawing on industry best
practices and specialized software expertise, Oracle consultants help you assess your current
infrastructure, create your enterprise computing strategy and deploy new technology

Oracle University

Learn Oracle from Oracle. Oracle University delivers the expert-led training to benefit all our Oracle
communities through their Oracle relationship.

Oracle on Demand

Oracle on Demand delivers Oracle software as a service to Oracle customers around the world. Your
Oracle software is managed by Oracle experts-at Oracle, at your location, or at a third party-to
improve the performance, reliability, scalability and security of your information. Increase the
efficiency of your business processes and systems with Oracle's industry-leading technology and let
Oracle On Demand handle your upgrades, patches and maintenance. Now you can focus staff on
strategic projects, deploying resources and technology for better user productivity and satisfaction.

Oracle Support

Oracle Support is the largest and most advanced support organization in the world. The global team
of over 8,000 developers and 6,000 support professionals drives better results for our customers by
ensuring that Oracle technology and applications deliver optimal performance.

No other support organization can match Oracle's breadth and depth of technical expertise,
advanced support technologies, or global reach. Ongoing updates and enhancements keep your
products and systems up-to-date and running smoothly. Technical information and expert advice
help you resolve problems quickly and effectively so that your Oracle technology and applications
are always available and always running at peak performance. Ultimately, Oracle's Support Services
offer you a superior ownership experience.

Oracle Financing

Oracle financing and leasing offerings are competitive, comprehensive and one of the easiest ways
to affordably acquire the right solution for your business.

We offer quick approvals and simple documentation, and you can buy your entire solution of
hardware, software and services from multiple vendors using a single payment structure from Oracle
Financing

Oracle Corporation Customers

Top Organizations in India run Oracle software

Banking

ICICI. HDFC Bank, State Bank of India, Punjab National Bank, UTI Bank, IDBI Bank

Insurance

General Insurance Corporation, Life Insurance Corporation, National Insurance Corporation, new
India Assurance

Telecommunications

BSNL, Bharti, Hutch, satyam infoways, spice, MTNL

Manufacturing

Coates India, Cummins, Hindalco, Hindustan Levers Limited, Indal, Kirloskar Oil Engines Limited,
Lakshmi Machine Works, Maruti Udyog Limited, MRF Tyres
Government

Airport Authority, Indian Airforce, Andhra Pradesh Government, Central Bureau of Investigation,
Gujarat Government, Indian Railways, Police departments, West Bengal Government, Coimbatore
Municipal Corporation
Marketing and financial strategies of company

Oracle corporation marketing strategies for SMBs

The biggest challenge for Oracle Corporation is to tap the SMB segment, where there seems
to be an enormous growth potential and the segment not being tapped well by the major players.
Oracle has formed strategies for entering this segment and the same can be discussed as below:

Oracle into SMB Segment

E-Business Suite Special Edition of the Oracle Corporation will be a channel only product. The
vendor being applications-focused company and key element of its SMB applications market on its
ability to mobilize the channel. The company's commitment to SMB partners rests on the foundation
built over the past few years.

Challenges:

• The development of a more comprehensive partner road map that defines rewards and
commitments at each level of the partner program specific to this initiative.

• Greater emphasis on mentoring new partners in the sales consulting and implementation
processes via training and the creation of close working links between new partners and its
consulting group.

New SMB Application Strategy

Oracle has made significant structural and procedural shifts in its partnering strategy and
channel field practices, that include broader partner access to Oracle's product line and higher levels
of accountability for field execution. Oracle is making commitments to partners in the success of
specific partner initiatives meaningful to the company's strategic direction. That's what makes the
company's E-Business Suite Special Edition channel strategy so important.

How Does It Work?

When defining channel versus direct sales territory, most application vendors use a "hard deck"
defining channel territory as the ability to sell to any company below apreset annual revenue
threshold (e.g., SAP defines the territory for small business partners as any company having less than
$75 million in annual revenue).The bases of this initiative are:

 Partners have exclusive access to the E-Business Suite Special Edition implementation tools and
supporting collateral. Direct sales reps cannot sell the product and must work with partners to sell
and implement the product.
 Partners have exclusive access to customers with less than $75 million in annual revenue
(considered one of the target audiences for the offer). If partners find an opportunity with a
customer above that revenue threshold, they can either attempt to position/sell the Special
Edition version with an Oracle field sales rep or provide the lead to an Oracle rep to position the
full product (the more likely scenario). In providing the lead to Oracle, the partner qualifies for a
referral fee and can position it to fulfill the related services.
 Partners are provided access to Oracle Accelerators (OA), a set of implementation best practices
built around specific business processes that partners can use to speed deployment
Benefits for Partners:
1. Benefit from having access to an open market, with no competing partners or interference from
the Oracle direct sales force in accounts under $75 million.
2. Each partner is assigned a dedicated account manager that is tasked with and compensated for
helping partners close deals.
3. The brand and tools to help partners enter new markets and win more clients, specifically smaller
ones that would not have previously been prospects for E-Business Suite Special Edition
4. Allows a partner to reduce traditional implementation processes to a level that supports SMB
customer expectations around time and cost.
5. Allow partners to focus resources on winning new accounts and expanding customer footprints
through upselling and cross-selling additional Special Edition modules.
6. Smaller customers make decisions fast still smaller accounts are un accustomed to the more
formalized sales and implementation approach of multifunctional business wide applications.
Partners will point out that these customers don't have the same rigor as larger ones in evaluating
and implementing software to their specific needs.
7. The partner must educate the customer at each stage with strong project management skills.
Oracle is also making its Application Demonstration Services (ADS) available to partners for support
in running demos out of its Redwood Shores facility. This is something partners have been after for
years and will allow them to perform a wider array of demos more quickly in order to improve close
cycles.
SMB Market Segmentation:

Oracle has segmented the SMB market into three tiers, the lower tier (companies with less than
$100M in annual revenue), mid-tier (companies from $101M to $500M in annual revenue), and
upper tier (companies with more than $500M in revenue). The SMB products sold to each of these
Segments are as follows:
 Oracle E-Business Suite Special Edition will be available to the low end through the growing
Special Edition Partner Channel.
 Oracle's newly acquired Enterprise One product will be available to companies in the low and mid-
tiers through the former J.D. Edwards Partner Channel.
 Oracle E-Business Suite will be available to companies in the mid- and upper tiers through the
Oracle direct sales force,
Conclusion: SMBs should certainly consider Oracle when they are looking for new applications. The
products and associated tools and services are very competitive on functionality and price, but the
marketing and channels are still a work in progress. In the field. Oracle is likely to struggle with
selling, supporting. and positioning overlapping products. This is never easy, and Oracle's sales force
and field management have grown accustomed to direct selling a single product line. Choosing
which product and which channel are best for a particular opportunity, and then explaining it to the
prospect, can be difficult.Oracle marketing has a major hurdle. In order to help grow the SMB and
midmarket business, it has to address the following issues:

 The perception that Oracle's applications and technology are designed for very large enterprises
 The lack of market visibility of its SMB products and channels
 The confusion associated with positioning multiple product lines and channels in overlapping size
and vertical segments

E-Marketing

Enterprises are recognizing e-marketing's role in their businesses, and they are looking for solutions
that will integrate online marketing with other marketing activities, instead of approaching the
Internet as a "siloed" business segment. There's a greater emphasis on addressing e-marketing as
part of an integrated marketing solution, and less focus on e-marketing-related functionality - for
example, affiliate marketing and online advertisement management which is more frequently
addressed by function-specific point solutions. Therefore, several vendors that are not traditionally
considered e-marketing players, but have their e-channel functionality transparently woven into
their multichannel marketing solutions. With Siebel Systems and Oracle well-positioned to enter this
quadrant in the next 12 months. Market leadership requires not only the ability to execute, but also
a compelling vision that drives the market, supports customer demand for competitive
differentiation and forces other vendors to seek to match what leaders are doing.

Goals of Oracle Corp

The vision statement for Oracle Corporation is its strategic plan for the future

 It defines what and where Oracle Corporation Company wants to be in the future. The vision
statement for Oracle Corporation is a document identifying the goals of Oracle Corporation to
facilitate its strategic, managerial, as well as general decision making processes
 Customer value is what they spend plus how they influence others, which means breaking down
sales channel siloes and exploiting social networking.
 The company’s goal is no longer to dethrone Amazon Web Services but to remain competitive in
databases and applications.

Refrences
 Google.com
 https://www.slideshare.net/mobile/
 https://www.oracle.com/in/corporate/
 https://en.m.wikipedia.org/wiki/Oracle_Corporation#:~:text=Oracle%20Corporation%20is
%20an%20American,brands%20of%20database%20management%20systems.
 https://www.referenceforbusiness.com/history2/31/Oracle-Corporation.html
 https://www.google.com/search?q=doc+report+on+oracle+corporation&hl=en-
US&prmd=niv&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjvtNSgqafqAhXNyzgGHZmKB
AgQ_AUIFigC&biw=360&bih=692
 https://www.britannica.com/topic/Oracle-Corporation