E – COMMERCE (TIKI)

1. Analysis based on Eight unique features of E-commerce technology.

- Ubiquity

TIKI is available just about everywhere, at all time. It liberates the market from
being restricted to a physical space and makes it possible to shop from your
desktop, at home, at work, or even from your car, using mobile E-commerce.

- Global Reach

Just available in Vietnam. When the people from other countries access to TIKI
website, they can see all the products but they can’t buy it.

- Universal Standards

The low market entry costs.

Create a single, one-word market space, all the prices and product descriptions can
be inexpensively displayed for all to see. Price discovery becomes simpler, faster
and more accurate.

Both business and individuals, also network expansion – benefits that arise because
everyone uses the same technology

- Richness

Advertising and branding are an important part of commerce. E-commerce can

deliver video, audio, animation, billboards, signs, etc. However, it’s about as rich
as television technology.

Example: TIKI has been invited Truong Giang and Nha Phuong for promoting in
2018.
- Interactivity

TIKI enable two-way communication between merchant and consumer and among
consumers.

Type of E-commerce: B2C

- Information Density

The electronic commerce technologies reduce information collection, storage,

communication and processing cost. At the same time, currency, accuracy and
timeliness of the information technology increase greatly, information is more
useful, more important than ever. As a result, information becomes more plentiful,
less expensive and of higher qualities.

- Personalization/ Customization

Personalization: merchants can target their marketing messages to specific

individuals by adjusting the message to person’ name, interest and past purchases.

Customization: changing the delivered product or service based on a user’s

preference or prior behavior.

- Social Technology

When you want to sell a product, you can put the information about your product
on a social media site. You just copy and paste the link of the page with the
description of the product. But here you need to copy the link to publish it on a
social media site.

E-commerce technologies have the potential to invert this standard media model by
giving users the power to create and distribute content on a large scale, and permit
users to program their own content consumption.
2. Funding round

On March 2010, TIKI was founded with the beginning of a website selling English
books online with the capital of 5,000 USD.

Over 7 years, the money has raised a total of $192.5M. In 2020, TIKI raised
$130,000,000 from Northstar Group.

Source: https://www.crunchbase.com/organization/tiki-vn/company_financials

3. Payment by credit cards.

TIKI cooperates with the payment gateway OnePAY - is the representative of

MiGS in Vietnam. OnePAY's payment system meets the PCI Security Standards
Council's information security standards to ensure the security of personal
information.

For domestic card transactions, OnePAY and Vietnamese banks apply a 2-factor
authentication solution, you are protected by the password registered with the bank
and the one-time password sent by the bank only for you.

OnePAY processes online transactions securely on the Internet environment. Your

financial information will be protected during the transaction using the SSL
protocol. The SSL protocol encrypts the information you provide during the
transaction. In addition, OnePAY also uses many other software and algorithms to
ensure data security.

Source: https://hotro.tiki.vn/hc/vi/articles/201702164-Tiki-cam-k%E1%BA%BFt-b
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5. The amount of people access the website.

Shopee is currently the e-commerce platform with the largest number of web
traffic with about 52.5 million / month. Followed by TIKI (21.1 million / month)

Meanwhile on the YouTube channel, TIKI is the one that is dominating with
724,000 interactions, more than Shopee (270,000 times).

Source: https://vietnambiz.vn/the-manh-de-canh-tranh-cua-tiki-lazada-shopee-
trong-thi-truong-thuong-mai-dien-tu-viet-20201030165029048.htm?
fbclid=IwAR0z6LjEkE7vY053Y15dEMSV0ADRpOczrhMeWnadSvEdAbGeZl2kV1
4INJw