3 Types of SEO

1. White Hat SEO / Ethical SEO - It refers to SEO tactics that are compliant with terms and
conditions of major search engines. Make Your Site Easy to Navigate and use descriptive,
Keyword rich meta tag
2. Black Hat SEO – It is a practice against search engine guidelines, used to get a site ranking
higher in search results. Avoid using keyword stuffing, invisible text, doorway pages, adding
unrelated keywords to the page content or page swapping for a quick financial return on the
Web site.
3. Grey Hat SEO - It is an SEO practice that's riskier than White Hat SEO, but one that may or
may not result in your site being banned from search engines and their affiliate sites .Avoid
Cloaking, Purchasing old domains, Duplicate content, Link buying, Social media automation
and purchasing followers leading to penalisation.

9 basic SEM terms you need to know

1. CPC(Cost Per Click) / PPC - Pay per click – It is a method that websites use to bill based
on the number of times a visitor clicks on an advertisement.
2. Impression - The amount of impressions is the amount of times that an advertisement has
been shown or a webpage has been listed on a SERP
3. Max. CPC - A bid that you set to determine the highest amount that you're willing to pay for a
click on your ad. If someone clicks your ad, that click won't cost you more than the maximum
cost-per-click bid (or "max. CPC") that you set.
4. Avg. CPC - The average amount that you've been charged for a click on your ad. Average
cost per click (avg. CPC) is calculated by dividing the total cost of your clicks by the total
number of clicks.
5. Enhanced CPC - Enhanced cost-per-click (ECPC) helps you get more conversions from
manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem
more or less likely to lead to a sale or conversion on your website.
6. Conversion - A conversion occurs when a visitor to your website completes a desired goal,
such as filling out a form or making a purchase. The percentage of total visitors that convert is
called your conversion rate.
7. Cost Per Conversion -Cost Per Conversions is the total cost of generating traffic divided by
the total number of conversions
8. CTR(Clicks Through Rate) - CTR stands for click-through rate: a metric that measures the
number of clicks advertisers receive on their ads per number of impressions.
 New Things in Digital

1. Facebook's Developing New Link and Mention Stickers for Facebook Stories.
2. Twitter is testing a new live-streaming option which would enable users to
invite guests into their live-streams, with those guests participating in the
stream in audio format.
3. Facebook has announced two new updates to its News Feed algorithm
designed to highlight content from close friends, and promote better quality
content from Pages.
4. Facebook has announced new restrictions on who can actually use Facebook
Live, with users who've previously violated Facebook's rules losing their live
privileges - first for a month, then extending longer for every subsequent
infraction.