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Tesla - Porter Five Forces Analysis (Harvard) : June 2018
Tesla - Porter Five Forces Analysis (Harvard) : June 2018
Tesla - Porter Five Forces Analysis (Harvard) : June 2018
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All content following this page was uploaded by Rakesh Naga Naidu Chinta on 13 June 2018.
Competitive Rivalry
-Naga Rakesh Chinta
Supplier power
Engineering are produced by tesla and Lithium ions cells are supplied by Panasonic with
which tesla conclude a partnership to build a Gigafactory in Nevada decreasing battery final
cost by 30% from here to 2018.The individual cost prices for an IC car is given by Exhibit 1.
– Solar panels for Solar Roof are provided by solar city which will soon merge with Tesla. –
demand is growing with the accessible model 3 (35 000$) and tesla forecast a production
growth from 100 000 in 2015 to 500 000 in 2020. Competition is important in various car
engine supplier but a necessity to shift could cost tesla a lot in delivery postponing.
Buyer power
Collective actions in order to push price down have consequently low probability to occur. –
In case of important defaults, they could gather their discontent to force tesla decrease its
prices. Due to an aggressive price strategy, arguments to push prices even lower are rare.
Delivery processes are long and deadline often delayed what could make customers
claiming for discount.
Threat of substitution
Considering electric car market (no matter H2, biofuel, biogas), medium potential of
substitution driven by common transports, bicycle trends or low cost car subscription
programs, considering widely sustainable lifestyle market, low potential of substitution
evidenced by small amount of available alternatives in providing intelligent energy
management services to consumers.