Online End Semester Examinations: Fall 2020

Sir Syed University of Engineering & Technology

Faculty of Business Management & Social Sciences
Department of ____Business Administration___________

Online End Semester Examinations (Fall 2020)

Bachelor of
Course Code with Business
BAB-207- Marketing Management Program
Title Administration
(BBA)
Instructor Abdullah Ansari Semester 4th
Start date & Time January 13, 2021 Submission Deadline January 13, 2021
at 10:30 AM at 3:30PM
Maximum Marks 50
Students must meet their submission deadline as there is no re-take or re-attempt after the
deadline.
IMPORTANT INSTRUCTIONS:

Read the following Instructions carefully:

 This paper has 4 questions, you have to attempt all.

 Attempt All Questions on MS-Word. Font theme and size must be Times New Roman and
12 points respectively. Use line spacing 1.5.
 You may provide answers HANDWRITTEN. The scanned solution must be submitted in
PDF file format (Use any suitable Mobile Application for Scanning)
 For Diagrams, you can use paper and share a clear visible snapshot in the same Answer
Sheet.
 Arrange questions and their subsequent parts in sequence.
 Make sure that your answers are not plagiarized or copied from any other sources. In case
of plagiarism, ZERO marks will be awarded.
 Provide relevant, original and conceptual answers, as this exam aims to test your ability to
examine, explain, modify or develop concepts discussed during the course.
 Recheck your answer before the submission on VLE to correct any content or language
related errors.
 You must upload your answers via the VLE platform ONLY.

You must follow general guideline for students before online examination and during online
examination which had already shared by email and WhatsApp.
This paper has a total of 2 pages including this title page

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Online End Semester Examinations: Fall 2020

Sir Syed University of Engineering & Technology

Faculty of Business Management & Social Sciences
Department of ____Business Administration___________

1. Choose your own product mentioned:

a) How will you assess its buyer?
b) what strategy to be utilize for developing, branding, or advertising it?
c) Also mentioned its benefit or services you may provide (use the following tabular
form) 10 marks

CORE ACTUAL PRODUCT AUGMENTED

CUSTOMER PRODUCT
VALUE

What is the To develop product and service Offering additional

buyer really features, design, a quality level, a consumer services and
buying? brand name, and packaging. benefits.

2. Considering Chinese restaurant as your business, in the current situation, examine the
customer touch point wheel example in point. Is it important to identify and emphasis
on each phase of this process? 10
marks

3. How can you relate two companies whose goal is to export quality biscuits
internationally? What competitive Analysis, Objectives, strategies, benefits and threats
the company will go through? 10 marks

4. Suppose you are a market manager of a company who makes frozen items, and you are
planning to introduce a frozen Italian grilled fish. How you can cater your customers to
convince purchasing your new product in the light of Marketing Communication Mix.
Assume your product. Your answer should highlight each level. Also develop its AIDA
Model. Discuss in detail. 20 marks

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