Here are 4 tips that will show you how to get more

engagement and exposure with the messages your posting on

social media and can help you generate more Leads and Sales .

SOCIAL MEDIA MARKETING TIP 1 –

FACTS TELL STORIES SELL

In the world of social media, storytelling is becoming more

widespread as a way to create interest and curiosity with
almost every audience.

Let’s Put The Social Back Into Social

Media!
Most people have a limited digestion for a steady diet of facts
and figures, preferring a story every time.

Here’s why:
• People don’t want to be sold on social media.
• Stories increase consumption of your sales message
because they create curiosity.
• Stories trigger emotions.
• Stories avoid confusion.
• Stories express things in simple terms that people are
already familiar with and can easily relate to.

Anyone can recite a set of facts, statistics or figures. This

will not start a conversation. And it won’t catch anyone’s
attention.
You want them to be interested in what you’re saying?
Share a story or experience that people can identify with and
then end with a question that prompts them to want to ask how
they can achieve or attain the end goal of what it is that you are
promoting.

Cause really, who cares if miracle ingredient XYZ is in your

product?
No one.

Share a story about how miracle ingredient XYZ helped you

lose 20 pounds. Now were talking…literally.

Use and share stories as a way to create curiosity and

engagement in your social media posts.


SOCIAL MEDIA MARKETING TIP 2 –

WHAT YOU NEED TO KNOW ABOUT
FACEBOOK’S ALGORITHM

Just when you think you’ve got Facebook figured out, they
turn around and change something again! Social media
platforms are constantly changing and our job as entrepreneurs
is to stay up to date with those changes.

And right now, here’s what you need to know when posting
on Facebook.
When you post a link in a Facebook post, Facebook’s
algorithm will detect that and think it’s promotional and won’t
give your post much reach.

Facebook (and other social media platforms) wants to show

users only the content that is most engaging and drop
everything else. So basically, that means very few people that
you’re connected to will see your post.

So, what do we do about this?

Instead of adding a link, create a call to action and encourage
people to reach out to you via messenger to get more
information about what it is your sharing on Facebook.
Peeking your audience’s curiosity to want to learn more about
your business, product or service is the key when it comes to
selling or promoting through social media.

SOCIAL MEDIA MARKETING TIP 3 –

LIFESTYLE PHOTOS INCREASE
ENGAGEMENT

Photos are the primary type of content posted and shared on

social media.

Posting photos is a great way to generate more attention from

your fans because images are easier to consume than text.

I believe that photos are the “holy grail” of social media

engagement.
However, not all photos are created equal.
Stick to sharing photos that convey the end goal of your
business, service or product. Lifestyle photos are hot and you
should be using them.

Testimonials are great for generating engagement and

curiosity. Before and after pictures are great as well, especially
if you’re in the weight loss and fitness industry.
If you’re in network marketing, no matter what company
you’re in or what service or product your selling. At the core,
what we are really selling is a better lifestyle of some kind.

Pictures are worth a thousand words, and when it comes to

generating engagement, you want to take full advantage of
every chance to communicate your message.

SOCIAL MEDIA MARKETING TIP 4 –

FOCUS ON SERVING

People today are savvy and they are looking to connect with
real people who care about who they are and what they are
looking for.

Don’t engage in sharing spam or conducting your social media

marketing in a spammy way. Always lead with value and what
you can do to help OTHERS.

Make your audience your number one priority.

Show that you care and genuinely interested in providing a

solution to their problems.