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Abraham Path Initiative: I am ayush, founder of API NGO.

We plan to sponsor and co-organize journey on foot across the middle


east to raise publicity, money, and to celebrate its achievements in
helping to develop local walking trails across the region. As of now, we
organized thru-hike event and collaborated with adventurer and 4
more local trails organizations. This is all about tourism and
preservation of cultural heritage.

We started this journey 5 years back and inspired millions of people


around the world. The Abraham path is a path of hope. Abrahm in
Arabic meaning is known for his hospitality and kindness to strangers.
we can take the deep lessons by organizing this thru hike event and
share with our neighbors and friends. While this event has collaborated
with 5 ngo’s at both national and local level, we hope this vent to be
successful with warm hearted hospitality.

Adventurer : I am deepika from adventurer organization, collaborated


with API along with 4 local organizations, to organize a thru hike event
across middle east. We are known for spectacular walking trails and for
warm welcoming people. As this event is about journey on foot, we all
have to decide that what will be the route and what all the four
national trails will be included

API: so yes, the moto for the event is to cover all the countries across
middle east. We’ll start from Egypt and then to Syria, turkey, iran, Saudi
Arabia, oman and then lastly to yemen. As we have generated a
network of people, places and stories in these countries over the
course of several years.
Adventurer: sir, you left the country- Kuwait. As to reach the oman
from Saudi Arabia, we have to pass the Kuwait and then we can only
reach to oman. So the route will be Egypt, Syria, turkey, iran, Saudi
Arabia, Kuwait, then oman and then lastly to yemen. And also, Kuwait is
the main place to build groundwork for this event.

API: perfect. The next issue is regarding the main national trails that are
to be included in this event. I would say the national trails that are to
included are Egypt, Syria, turkey and oman. We should include those
places which would help us to build knowledge and insights. We will
explore climate change, cultural exchange, arts, and many more.

Adventurer: no, I don’t agree with you, I would recommend to delete


the Syria and oman and instead replaced them by iran and Saudi Arabia
because, we, adventurer have collaborated ngo’s there. It would be
more easier for us to conduct the event there.

API: okay, I will negotiate with you on this point so the main national
trails for our event would be Egypt, iran, turkey and Saudi Arabia.

So, the next issue is regarding the brand of the thru-hike event. To
decide the branding and communication, we will conduct a world trail
conference to be joined by all the parties.

SO WELCOME TO THE WORLD TRAIL CONFERENCE, as we all know that


in this specific conference, we have to decide the branding and
communication of thru hike event. So lets start with 1st local
organization- yo travel agency

YO TRAVEL AGENCY: I am ….., owner of yo travel agency and according


to me the brand for this thru hike event that are being organized by
API, should be YO YO BOOSTER DRINK. It would help in promotion of
this drink in tourism industry. This drink is specifically manufactured
and marketed by our own travel agency. If API want to make this as a
brand of thru hike event, I can deal with them at low cost. And, also we
are ready to bear the cost of ads, posters, etc etc.

API: okay, so I agree with you only if you are ready to negotiate with
other local organizations.

Yo travel agency: yes yes, definitely

GOOD HEALTH PVT LTD: no no, I am not ready to negotiate with yo


travel agency in relation to brand. I….., owner of good health pvt ltd, i
have won so many awards at national level by featuring in brand name.
Recently, I was featured in national geographic channel. I would
suggest to API to use my HEALTHY- FI drink as a brand, and along with
that I will give you HEALTHY-FI PROTEIN COOKIES at low cost.

API: okay, calm down, I will consider you both. I will use YO YO
BOOSTER DRINK as a brand name , and along with this, I will use
HELTHY-FI PROTEIN COOKIES.

BOTH : YO TRAVEL AGENCY AND GOOD HEALTH PVT LTD: SAY


ALRIGHT

Chatbook PROMOTION COMPANY: I am …… owner of chatbook


Promotion company. The next issue, as communicated by API earlier, is
regarding the communication as to how substance is to be
communicated to global and local audiences. As I run Promotion
company, I will suggest API to promote this event through CHATBOOK.
Chatbook has lot of subscribers and it will reach global audiences only
through this mode only. We have post story option there. Subscribers
can chat there, video call there, can have personal blog there and so
many options.

REELGRAM PROMOTION COMPANY: I am …. , owner of reelgram


promotion company. Chatbook has only 10,000 subscribers. We have 1
million subscribers on reelgram. This mode would be more effective to
promote thru- hike event. As, We have 45% young subscribers, because
of which this event would be more impactful and approachable to
younger sections of society.

API: okay, I have made up my mind, Considering that all the parties
have come into a conclusion, I will use both modes of promotion to
communicate with global audiences. This negotiation has been a
success and I thank all the parties for opting negotiation for dispute
resolution.

ALL SAY: THANKYOU

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