I.

Problem of the statement

II. Statement of the objective

These are the goals which the case analysis hopes to achieve. They basically satisfy
the test of SMART (Specific, Measurable, Attainable, Realistic and Time-bound)

III. Areas of Consideration (SWOT ANALYSIS)

Defines the internal and external environment of the company discernible in the
case. The expected output of discussion should be the Strength and Weaknesses
(Internal Environment) and Opportunities and Threats (External Environment) for
each ACA

IV. Alternative Courses of Action

V. Analysis

Each ACA should be discussed in the light of the Areas of Consideration and
Assumptions. Advantages and disadvantages of each ACA should be identified by
way of considering the SWOT.

VI. Conclusion
Comparative analysis of each ACA should be made by way of identifying variables
and how each variable is rated for each ACA. Comparison is summarized by a
decision matrix which will now show the ACA to be adopted.

VII. Plan of Action

This plan delineates the series of actions to be undertaken to operationalize the
adopted ACA. The plan implements the ACA would be best to program the plan
according to the basic functional areas