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FINAL MARKETING ADVICE

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Question 1

a) Point of Differentiation 1

Natural Tea

This splendid tea aims to be produced from natural products or natural leaves, thus no

chemical is used in the production. This will act as a competitive advantage for star products in

front of the competitors because many other competitors produce tea mixture or tea bags that

contain certain chemicals. But, in our case of splendid tea, it is purely produced from natural

products that will provide the natural taste of tea to the consumers in the United States. 

b) Point of Differentiation 2

Glass Jar

This splendid tea comes in the packaging of Glass Jar which is fulfilling the needs of the

United States citizen. The customers want the packaging of the tea to be in the glass jar and star

products are aiming to design the packaging in the same way. This is according to the needs and

wants of the customer so the consumer choose splendid tea over its competitors and it will act as

a competitive advantage of your company. These glass jars come in affordable ranges so there

will be no price barrier between this splendid tea product and your customers. 

c) Point of Differentiation 3

Tea Leaves

One of the wants of the United States citizens is that they prefer tea leaves over tea bags

and your company start products are producing splendid tea in the form of tea leaves to satisfy
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the needs or requirements of customers. This will act as a competitive advantage for your

company in front of your competitors and will help in generating high sales of your splendid tea

products. Also, with this requirement it is fulfilling one more requirement of the United States

citizens, these splendid tea leaves provide your customers with a natural premium taste of the

tea. This will also act as a competitive advantage for your business. 

Question 2

a) 3 Attributes of the product

Tea improves vision

Splendid tea is rich in acids which improve the blood-related function near capillaries and

arteries of the eye area. This results in better vision propensities, so individuals with low eyesight

can take benefits from splendid tea. 

Slimming properties

This splendid tea is rich in slimming properties, these properties help in activating the

metabolism of the human body by increasing the temperature, which leads to loss of weight

(Larasati, 2017). These properties also support the human body in dealing with obesity,

removing excess body fluids, and increasing urination. These slimming properties are the major

attributes of splendid tea. 

Tea is antioxidant

This splendid tea is rich in antioxidant components and compounds, these compounds

lower the process of aging by stimulating the neurons in the mind, this also helps to fight virus

and bacteria inside the human body to reduce the risk of cancer and other disorders. The
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presence of antioxidant is one of the most major feature or attribute present in the splendid tea

(Larasati, 2017). 

b) 3 Benefits of using the product

Weight management

As the splendid tea is produced from natural leaves so it includes the effect of natural

treatment for issues like weight management. This splendid tea includes the natural leaves that

can destroy the fat cells in the human body. In this way, this splendid tea provides a natural

remedy for losing weight (Samanta, 2020). The natural antioxidants present in the splendid tea

provide aids in losing weight and act as a healthy drink. This property is also present in other

types of tea but it is pretty strong in splendid tea.

Improves brain health

As this splendid tea is made from natural herbs, so it is rich in amino acids which are

known for improving your alertness and giving you a fresh look. Splendid tea helps in improving

brain activities by enhancing your alertness. Splendid tea contains a low amount of caffeine,

which helps in boosting your mental alertness without raising your anxiety levels (Samanta,

2020). So, this mixture of amino acids and low amounts of caffeine are considered beneficial for

mental and physical health.

Improves cardiovascular health

With improving your mental health, splendid tea also aims to enhance your heart or

cardiovascular issues. The antioxidant present in the splendid tea helps to lower the cholesterol

level and blood pressure of the normal human being and helps in bringing a fresh mood. By
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keeping the cholesterol level low and blood pressure normal, this tea helps in lowering all the

heart-related issues and improves the fitness level of the human body.
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References

Larasati, Aisyah & Issutarti, Isstutarti. (2017). the Analysis of Consumer Preferences on

Mulberry Leaves Tea as An Antioxidant-Enriched Product. 10.2991/icame-17.2017.4.

Samanta, S. (2020). Potential Bioactive Components and Health Promotional Benefits of

Tea (Camellia sinensis). Journal of the American College of Nutrition, 1-29.