USER PERSONAS

MBBS STUDENT

Who is s/he?
Final year Student
Age: 22 – 23 years
Dependent on parents
Matured personality
Hectic schedule
9 subjects
(Medicine, Dermatology, Psychiatry)
Surgery, Orthopedics, Radiology ,
Anesthesia, Pediatrics, OBG )
1 year | 4 major Prof exams
Clinical study, no practical knowledge
due to pandemic
Identifiers?
Offline coaching for Medicine &
Surgery
Divided into groups based on clinical
postings
Key Influencers:
Batchmates & Seniors
PERSONA PROFILE
Goals – Primary & secondary Challenges – Primary & secondary
ØClearing Prof exams
Passing Prof Exams - All topics are not covered by the faculty
Building Concepts - Lack of Knowledge in one
Lack of Guidance subject can
& Clarity
Build Concepts in Major Subjects
Faculties do not
effect other to cover 100% in zoom classes
subjects
(Med/Surgery/OBG) Missing out on practicals right now
- Reading Textbooks, ex: Harrison 2 Volumes
are approx. Time Management
5k pages
- Concept building without clinical postings
- Time Management; timetable is required to
User Mindset – regarding goals & challenges complete Major Subjects.
“How to complete the syllabus?”
“I don’t Prof
ØClearing haveexams
time for my prof exams, how Common Objections (delay in purchase)
Building Conceptsfor PG?”
can I prepare
“I don’t know how to revise Medicine?” - I will buy Marrow during internship
“Final year is very hectic” -ØClearing Prof exams
My seniors say : “Marrow is for NEET PG”
-Building Concepts
Marrow is slightly expensive
- No clinical videos
- No time table
Requirements / Expectations
What can we do to help?
- Clinical concepts inside
-ØClearing Prof exams
Conceptual Learning - Can complete first revision of subjects like
-Building
BestConcepts
faculties medicine in 100 days
- Prepare both for PG entrance and Prof - Integrated learning of concepts (ex: If a
exams at the same time concept requires to know anatomy, in the
ØClearing Profvideos
medicine exams Rakesh sir tells the
Building Concepts
required anatomy also in the video)
- Watch videos first, before reading the
textbook to understand the concept faster
- Build the habit of solving QBank with the
students
- 20th Notebook preparation initiation

Who is s/he?
3rd year Student
Age: 20 – 22 years
Dependent on parents
Very enthusiastic in other activities
Confused about future preparation
3 short subjects
(ENT, Ophthal, Community Medicine)
1 year| 2 semesters
80% colleges are teaching 4th year
subjects in 3rd year itself
No rural postings due to pandemic
College politics
Identifiers?
Combination of studious + chill
70% join offline foundation courses to
learn basics
Want someone to teach – unable to
utilize textbooks
Fear of NEXT
Key Influencers:
Seniors
PERSONA PROFILE
Goals – Primary & secondary Challenges – Primary & secondary
ØClearing Prof exams - Need proper guidance. (In terms of
Clear Basics, Be ready for future
Building Concepts Studying/Lack
PSM/PG Prep)& Clarity
of Guidance
Clear confusions, start PG Prep - Faculties
Revisingdo1stnot
andto 2cover 100%
nd year in zoom classes
subjects
- Missing
Clinical out onEnd
postings. practicals
up not right now
understanding
at all Time Management
- Reading textbooks
Common Objections (delay in purchase) - Finding out best source for PG Entrance
Preparation and Prof Exams
- Marrow is for NEET PG, not useful for Clinicals
and Prof Exams
-ØClearing
Marrow Profisexams
expensive. Will buy in final year
-Building Concepts
I don’t think I will make use of Marrow, I am Requirements / Expectations
not so serious
- Marrow is not suitable for NEXT, will buy once - Marrow is useful for prof exams also
the NEXT is announced and if Marrow -ØClearing
Marrow clears
Prof examsbasics and makes you ready
changes accordingly Building Concepts
for final year
- Your plan will be upgraded to NEXT pattern
if NEXT is announced
- Some success stories
User Mindset – regarding goals & challenges
“How to make use of the time properly?” What can we do to help?
“How to correlate with the clinical knowledge
with theoretical knowledge”
ØClearing Prof exams - Give a direction for their studies
“Batchmates
Building Conceptsattended PG live classes during - Tell that Marrow can help in both PG
2nd ØClearing Prof exams
preparation and Prof Exam Preparation
year, I didn’t, how to compensate that?” -Building
Make Concepts
reading textbooks fun
“I am confused about NEXT exam, it’s more of - Communicate – Marrow covers the whole
clinical and I lack knowledge on it” subjects and all at one place
- Motivation plans with different activities

Who is s/he?
2nd year Student
Age: 19 – 20 years
Dependent on parents
Casual attitude, confused
S/he prefers standard textbooks
4 para-clinical subjects
(Patho, Pharma, Microbiology,
Forensic Med)
18 months | 3 semesters
Simultaneous clinical
postings(observations) - No practical
knowledge currently
Identifiers?
Foundation course from DAMS
Key Influencers:
Batchmates & Seniors
PERSONA PROFILE
Goals – Primary & secondary Challenges – Primary & secondary
ØClearing Prof
- exams
Clearing Prof exams - Lack of Guidance & Clarity
Building Concepts
- Building Concepts - Faculties do not to cover 100% in online
Lack of Guidance & Clarity
Zoom classes
Faculties do not to cover 100% in zoom classes
- Lack of clarity
Missing outinon
st
1 practicals
year subjects affects (ex:
right now
students mentioned having the constant
Time Management
Common Objections (delay in purchase) need to revisit physio to continue with
patho / pharma)
- I cannot complete all 19 subjects now, it will be a
- Missing out on practical knowledge
wasteProf exams
ØClearing - Time Management
- Will Concepts
Building buy once I get a confirmation about NEXT
- Will buy during internship - Marrow is for NEET PG
- The price is high, my seniors got at a much lower
price What can we do to help?
- Counsel ; personalized planner to help
Requirements / Expectations them complete the course
- Ask them to watch videos before attending
-ØClearing
Prof-oriented content zoom classes to understand better
Prof exams
-Building
Planner to complete the course in time
Concepts
- Integrated learning (ex: If a video in patho
- Doubt Clearance Facility needs pretext from physio - there can be a
ØClearing
hyperlinkProfincluded
exams which redirects the user
- Revision Content Building Concepts
to that video)
- Start the preparation early for NEXT
- The Buddy Project – an initiative to motivate
User Mindset – regarding goals & challenges pro users to study with their own personal
groups
“I don’t know how to complete the course for my - Leverage Toppers / Marvels to take live
ØClearing Prof exams
prof exams” sessions (discuss Clinical Cases/ Instruments)
Building
“I wantConcepts
to focus only on prof now-will think about to engage students
PG later”
“I don’t have time to practice MCQs now”

Who is s/he?
1st year Student
Age: 17 – 18 years
Dependent on parents
S/he’s confused & fickle minded
He prefers self-study/
standard textbooks
(But constantly keep exploring options)
3 non-clinical subjects
(Anatomy, Physiology, Microbiology)
1year | 2 semesters
No practicals currently
Identifiers?
No single competitor form product
pov
Usage of Free Videos of Dr. Najeeb &
individual subjects from PrepLadder
Key Influencers:
Batchmates >> Seniors
PERSONA PROFILE
Goals – Primary & secondary Challenges – Primary & secondary
ØClearing- Prof exams Prof exams
Clearing Lack of Guidance & Clarity
- Lack of Guidance & Clarity
Building Concepts Faculties do not to cover 100% in zoom classes
- Building Concepts - Faculties do not to cover 100% in online
Missing out on practicals right now
Zoom classes Time Management
- Missing out on practicals right now
- Time Management
Common Objections (delay in purchase) User Mindset – regarding goals & challenges
- I am already studying from notes – “I don’t Prof
ØClearing know exams
how to complete the
ØClearing Prof exams
don’t want to be distracted Building
courseConcepts
for my prof exams”
-Building Concepts
Will buy once exams are over “I will buy next year-after exams”
- No point subscribing now only for
2months
What can we do to help? Requirements / Expectations
- Counsel ; personalized planner to help -ØClearing
Prof-oriented content
Prof exams
ØClearing Prof exams the course
them complete -Building
Planner to complete the course in time
Concepts
-Building Concepts
Ask them to watch videos before - Doubt Clearance Facility
attending zoom classes to understand - Revision Content
better
ANNEXURE – textbooks & high-rated videos of Marrow?
 Sales Pitch – how do we describe our solution to the user?

2nd year student

1st year student
- Start Early –> use marrow to prepare for your prof
- Prof-oriented
ØClearing content
Prof exams examsProf
ØClearing .Stand out in your prof exams + be NEXT
exams
- Planner
Building to complete the course in time
Concepts ready.
Building 19 subjects in 2 & half years to go
Concepts
- Doubt Clearance Facility - Conceptual & clinically-oriented learning
- Revision Content - Best faculties

3rd year student Final year student

Hi Doctor, are you in 3rd year? I have 3 questions for
you:
1. You read Parks textbook for PSM? How much were
you able retain? Watch our PSM videos and check
the retention percentage
2. How will you clear your Basics? Imagine going for
ØClearing Prof exams
direct patient
Building and conduct H/O (History/
Concepts
Observations). If you don’t know the basics, the
findings you found can’t be connected and be
useful? Yes/No
3. If NEXT comes, it’s going to be completely clinical,
you need to be thorough with final year subjects,
but you are going to enter Final year. How will you
cope up?
Being in Final year, Dr. you must be studying major
subjects like Medicine/ Surgery/ OBY-G.
Your fellow students said, it very hectic to complete
these subjects and revise subjects like medicine if
you read only Textbooks.
ØClearing Prof exams
Do you also
Building feel the same?
Concepts
Marrow can help you complete the medicine in 100
days, at the same time prepare well for prof exams.
Watch the videos and read the textbooks, you will
get a competitive advantage. Advantage of starting
early for the PG preparation”