Introduction

The business being an extraordinary pet day care center. The very essence
and attempt to make it extra-ordinary is by making it more fanticising and a lot
more attractive as to target audience. This has been the source of some subsidary
business held together from the very startup time line of business.The subsidary
business includes pet clinic, pet saloon. It is certain from market research that My
Hub is sure to catch onto the first mover advantage as to Coimbatore city. The
business other than the office and kennel setup has a recoverable disposal as of
investment.

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Mission
We will be the leaders in the market of canine care for the upscale
community by providing a positive environment for the animals that we house. Our
operations will instill in owners confidence in our ability to care for their pets in
appropriate ways. We will control significant market share and increase profit as
we grow and expand. We will develop our business conservatively, financing our
growth through operational revenue.

Vision
1. To launch the business and develop sales approaching Rs.1.5 lakhs
per month by the end of the first year.
2. To increase sales by 20% per year for the consecutive four years.

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Keys to Success

1. The initial office location will be in an upscale community and kennel will
be on the outskirts of the city.
2. My Hub will cater to the needs of our owners as much as possible.
3. My Hub will uphold the statement 'the customer is always right' because
when it comes to pets, owners know best.
4. The business finances will be run in an organized and timely manner.

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Executive Summary
My Hub is to provide day care service for the pets with aditional amenities.
These additional amenities are to throw up some real light over our service and
would help us capture market within the expected duration.My Hub is lokking
forward to explot the market by utilising its first mover advantage.The company
will be functioning from 24th of March 2011. The main objective of the company is
to provide a quality service with an hygenic and double care home for pets.

Our target market is the upper and upper middle class people in and around
the city. This is because the service is a daycare facility catering to professionals
who have disposable income and the desire to provide quality care for their pets
while they are at work or on a holiday. It is a response to a real market need in a
high-end high-income market.

The first mover advantage has given us positive thoughts about looking at
the market at large rather than segmentation to specific localities within the region.

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Benefits to the Community

Economic Development
As the business at large focuses only on pets and pet care it is to provide
opportunities for vetenarians, pet beauticians and trainers. In addition to it provides
good opportunities for drivers and menial job seekers.

This business will provide lots of business opportunities for pet shops and
the pet products businesses as My Hub is looking forward to go on deals with Pet
mart wholesalers in terms of pet food, and other basic pet amenities.

Community Development
There are many homes where pet lovers are left at the dilemma of holding
pets considering their travel and work. My Hub is the appropriate solution for such
unsought queries. It leaves people at ease and also fulfills all their desired passion
on making up for slightly more than what an animal at run is left with, in addition
to the love and care they toss on their pets.

Company Analysis
Form of Business Ownership
This business is a partnership firm striking a deal between just two
individuals. The share holdings of the partners would be an equal share on
investment and returns. The business would be a private limited company since its
startup. The seed capital and the loans to be acquired will be on equal proportions
onto both the partners.

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Industry Analysis

This business is to be classified under the service industry at large and on a

subsection onto pets. This business has seen high prospects and enabled favorable
success in western countries. In India there are only few pet day care centers and in
Tamilnadu, Chennai has been the only hub as for pet day care centers.

There is no competition for this business speaking on the perspective of

Coimbatore city. The pet clinics and pet products stores might have the tough push
onto My Hub but all being just on the subsidiary end and with pet saloon at hand,
might provides a positive walk-in.

The present day has fantasized the thought of holding pets. It is infact
become more of a status holding in many a houses and fashion in a few. Eventually
these people tend to become pet lovers and seek good care and attention for their
pets during their absence. It is quite a tough scenario to hold pets under the care of
maids as trust has a bad image as to the present day on a boss servant relationship.
The fast running world deletes the option of getting accustomed to neighbors
thereby it is impossible to seek their assistance to take care of the owners pet.

The above cited keeps the industry quite an attractive one for new ventures.

Manufacturing and Operations Plan

Location and Space Requirements

The corporate office for this business is to be located in R.S.Puram,
Coimbatore. The corporate office would hold the accounting and book building
process of business in addition to the facilities like pet clinic and saloon. The
location for the kennel house and training is being located at Pusaripalayam. For

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office, clinic and pet beauty salon we rented an office space of 1200 sq. feet. For
the kennel house we lease a 25 cent land towards the end of Pusaripalayam. The
location of kennel would be quite off from the residence in order to avoid any
discomfort that would be sought in acquiring license for the business

Equipment

The holding of My Hub in addition to land would be

 Clinical equipments
 Training kit – Exercise equipments
 Animal Saloon equipments

Labor Force

My Hub would hold 11 employees in addition to the two managing directors.

Vtenerians 2
Trainers 2
Receptionist/Accountant 1
Saloon workers 2
Assistants 2
Drivers 2

Inventory Control

The animal feed would be the only inventory. This would be purchased from
wholesalers and the stock would be available for sale in pet clinic.

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Purchasing Requirements

The below would hole expense only at the start up.

 A remodeled truck for large size pet travel to and fro office and kennel
 A remodeled Omni for small sized pets travel to and fro office and kennel.

On an ongoing business the pet food would be a regular to purchase requirement.

Marketing Plan

 There would be advertisements telecasted in the local channel.

 A half size advertisement display on The Hindu during the inaugural day of
business and consecutive 4 Sundays will be made available.

 Banners and Bill Boards will be displayed in R.S.Puram, Race course,

Saibaba Colony, Avinashi road and airport exclusively.

 An opening offer of quarter day care free for every Rs 300 and above bill in
the saloon would be made feasible.

 A Rs. 250 saloon care free for a 1 day hop-in of the pet in the day care
would be made available

 The pickup from home for pets would be made available for saloon and day
care facilities.

 Class A and B a distinguished service would be made available for pets.

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Pricing

Kennel per day Rs.400 for class B (minimum charges will be quarter day charges)

Kennel per day Rs.520 for class A (minimum charges will be quarter day charges)

Training fee Rs.90

Grooming & Modeling fee Rs.450 onwards

Haircut fee Rs.100 onwards

Contest preparation Rs.900 onwards

Nail cleanup Rs.50 onwards

Caging charges Rs.40 per pair(birds only)

*prices are subjected to change w.r.t. size of pet

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FINANCIAL BRIEFING

Particulars Amount (Rs.)

Land 11,00,000
Advance 3,50,000
Rent 35,000
Truck 1,28,000
Omni 75,000
Clinical Equipments 1,00,000
Saloon Equipments 95,000
Legal 61,500
Advertisements 1,90,000
Broucher 24,000
Interiors (Kennel + Corporate office) 1,26,000
Insurance 1,60,000
Salary 65,000

Total 2,509,500

*Vetenarian 2 is payed only on the basis of services rendered, thereby is not inclusive in financial computation

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Breakeven Analysis
The estimated breakeven point of this business is 25 months. And this is
maximum time we estimated to achieve the breakeven. We may achieve it even in
20 months if our market grows well.

Exit Strategy

 If the business is closed down before achieving the breakeven allows

to recover 65 percent of the investment, for major investments are
into assets.
 The above implication clarifies that 65 percent is recoverable at all
stages of business. With increasing real estate scope in Coimbatore, if
the trend follows all the same a much higher recovery is possible.

Critical Risks and Assumptions

 If our market grows slow, we will keep doing the business and try to
develop the market in a better way, if it grows fast then we will try to
develop the space for the clinic, saloon and for kennel house. We also
try to improve the labor force according to the development of the
company.

 As we are the first mover into the market we don’t have any
competitors at the initial stage.

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  Our raw materials are basically pet foods, and we try to tie up with
two or three dealers to get the materials on time and to avoid any
shortage.

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APPENDIX 1

Organizational Chart

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APPENDIX 2

Kennel Model

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APPENDIX 3

Employee Salary computation

Drivers 10,000
Assistants 5000
Vetnerian 30,000
Saloon
Workers 7,000
Trainers 8,000
Receptioni
st 5,000
Total 65,000

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