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Case Study: Methods and Analysis

Glaser B G, Strauss A L 1967 The Discoery of Grounded increasingly clear through this process that the com-
Theory: Strategies for Qualitatie Research. Aldine, Chicago parative advantages of case study and statistical
Lipset S M, Trow M, Coleman J S 1956 Union Democracy: the methods are largely complementary and that the two
Internal Politics of the International Typographical Union.
methods can thus achieve far more scientific progress
Free Press, Glencoe, IL
Lynd R, Lynd H M 1929 Middletown: A Study in American together than either could alone.
Culture. Harcourt Brace, New York
Merriam S B 1998 Qualitatie Research and Case Study Applica- 1. The Definition of ‘Case’ and ‘Case Study’
tions in Education. Jossey-Bass, San Francisco
Orum A M 1995 City-Building in America. Westview Press, Early efforts to define ‘case studies’ relied on distinc-
Boulder, CO tions between the study of a small vs. a large number
Ragin C C, Becker H S (eds.) 1992 What Is A Case? Exploring of instances of a phenomenon. Case studies thus
the Foundations of Social Inquiry. Cambridge University Press, became characterized as ‘small n’ studies, in contrast
Cambridge, UK
to ‘large N’ statistical studies. Related to this, one
Ragin C, Zaret D 1983 Theory and method in comparative
research: Two strategies. Social Forces 61(3): 731–54 early definition stated that a ‘case’ is a ‘phenomenon
Stake R E 1995 The Art of Case Study Research. Sage, Thousand for which we report and interpret only a single measure
Oaks, CA on any pertinent variable’ (Eckstein 1975). Case study
Warner R S 1991 Oenology: The making of New Wine. In: researchers have increasingly rejected this definition,
Feagin J R, Orum A M, Sjoberg G (eds.) A Case for the Case however, because it wrongly implies, in the language
Study. University of North Carolina Press, Chapel Hill, NC, of statistics, that there is an inherent ‘degrees of
pp. 174–99 freedom’ problem in case studies. In other words, this
Whyte W F 1943 Street Corner Society: The Social Structure of definition of case studies suggests that with a greater
an Italian Slum. University of Chicago Press, Chicago
number of variables than observations on the depe-
Yin R K 1994 Case Study Research: Design and Methods, 2nd
edn. Sage, Thousand Oaks, CA ndent variable, case studies provided no basis for
causal inference. In the view of case study researchers,
A. M. Orum however, each case includes a potentially large number
of observations on intervening variables and quali-
tative measures of different aspects of the dependent
variable, so there is not just a ‘single measure’ of the
variables or an inherent degrees of freedom problem.
Case Study: Methods and Analysis This point is increasingly recognized by researchers
from the statistical tradition (King et al. 1994).
Case study methods have been around as long as In addition, the ‘small n\large N’ distinction implies
recorded history, and they presently account for a that large N methods are always preferable whenever
large proportion of the books and articles in anthro- sufficient data is available. As argued below, however,
pology, biology, economics, history, political science, case studies can serve useful theory building purposes,
psychology, sociology, and even the medical sciences. such as the inductive generation of new hypotheses,
The logic of case study methods, much like that of any even when instances of a phenomenon are sufficiently
historian’s or detective’s efforts to make inferences numerous to allow the application of statistical
from patterns within cases and comparisons between methods.
them, is more intuitive than the logic of statistical For present purposes, then, a case is defined as an
inference. Until relatively recently, however, the lack instance of a class of eents (George 1979 a, 1979 b).
of formalization of the logic of case study methods The term ‘class of events’ refers here to a phenomenon
inhibited them achieving their full potential for con- of scientific interest, such as revolutions, types of
tributing to the progressive and cumulative devel- governmental regime, kinds of economic system, or
opment of theories. It is only in the last three decades personality types. A case study is thus a well-defined
that scholars have formalized case study methods and aspect of a historical happening that the inestigator
linked them to underlying arguments in the philosophy selects for analysis, rather than a historical happening
of science. Ironically, statistical methods, though less itself. The Cuban Missile Crisis, for example, is a
intuitive, were standardized earlier, so that attempts to historical instance of many different classes of events:
formalize case study methods often misappropriated cases of deterrence, coercive diplomacy, crisis man-
terms and concepts from statistics (McKeown 1999). agement, and so on. In deciding which class of events
More recently, case study methods have evolved from to study and which theories to use, the researcher
being defined ‘negatively,’ via contrasts to statistical decides what data from the Cuban Missile Crisis is
methods, to being defined ‘positively,’ by their dis- relevant to their case study of it. Of course, even if one
tinctive logic, techniques, and comparative advan- accepts the present definition of a case, there is still
tages. This continuing evolution remains a contested room in the context of particular studies to debate
process, but there is growing consensus on the proper such questions as: ‘what is this event a case of’ and
procedures for carrying out case studies and the ‘given this phenomenon, is this event a case of it?’
strengths and limits of such studies. It is becoming (Ragin and Becker 1992).

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Case Study: Methods and Analysis

There is potential for confusion among the terms Table 1


‘comparative methods,’ ‘case study methods,’ and Types of case studies
‘qualitative methods.’ In one view the comparative
method, or the use of comparisons among a small Lijphart Eckstein
number of cases, is distinct from the case study atheoretical configurative-ideographic
method, which in this view involves the internal interpretative disciplined-configurative
examination of single cases (see Comparatie Studies: hypothesis generating heuristic
Method and Design). For the present purposes, how- deviant ?
ever, case study methods are defined to include both theory-confirming\ crucial, most-likely,
within-case analysis of single cases and comparisons infirming least-likely
between or among a small number of cases. This is not
an effort to claim wider meaning for the term ‘case
studies,’ but an outgrowth of the growing consensus for example, we find that teenagers are ‘difficult’ in
that the strongest means of drawing inferences from both tribal societies and industrialized societies, we
case studies is the use of a combination of within-case might be tempted to infer that it is the nature of
analysis and cross-case comparisons within a single teenagers rather than the nature of society that
study or research program, although single case accounts for the difficulty of teenagers.
studies can also play a role in theory development. As Arend Lijphart (1971) and Harry Eckstein (1975)
for the term ‘qualitative methods,’ this is sometimes contributed further to the formalization of case study
used to encompass both case studies carried out with a methods by clarifying the differences among various
positivist view of the philosophy of science and those types of case study research designs and theory-
implemented with a postmodern or interpretive view. building goals. These authors identified similar types,
This present article hews to the traditional terminology although their terminology differs and Lijphart adds
in focusing on ‘case studies’ as that subset of quali- an important type, the ‘deviant case,’ for which
tative methods that has adopted a largely positivist Eckstein does not make explicit provision. Their types
framework. of case studies correspond as shown in Table 1.
The atheoretical or configurative-ideographic case
study takes the form of a detailed narrative or ‘story’
presented in the form of a chronicle that purports to
2. The Historical Deelopment of Case Study illuminate how an event came about. Such a narrative
Methods is highly specific and makes no explicit use of theory or
theory-related variables. Most case studies, however,
Case study methods have developed through several do have an explanatory purpose. These studies gene-
phases over the last three decades. Prior to the 1970s, rally fall into the category of ‘disciplined-configu-
‘case studies’ consisted primarily of historical studies rative’ or ‘interpretive’ case studies, in which general
of particular events, countries, or phenomena, with propositions are used, often implicitly, to explain
little effort to cumulate results or progressively develop specific historical cases. Another variant of such case
theories (Verba 1967). Throughout the 1970s, how- studies is the use of cases as examples that illustrate a
ever, scholars who were dissatisfied with the state of theory.
case study methods, and encouraged by the example of Heuristic case studies seek to generate new hy-
the formalization of statistical methods, began to potheses inductively from the study of particular cases.
formalize case study methods. Notably, statistical methods lack this capacity for
First, Adam Przeworski and Henry Teune (1970) inductively generating hypotheses, and they typically
clarified the logic of ‘most similar’ and ‘least similar’ rely instead on hypotheses derived deductively or
case comparisons. In the former comparison, which borrowed from case study research. An especially
draws on the logic of John Stuart Mill’s method of important type of case study for developing new
difference and mimics the experimental method, the hypotheses is the ‘deviant’ case study. This is the study
researcher compares two cases that are similar in all of a case whose outcome is not predicted or explained
but one independent variable and that differ in the adequately by existing theories. Unless the outcome of
outcome variable. Such a comparison may be con- a deviant case turns out to be a consequence of
sistent with the inference that the difference in the measurement error, the case is likely to be useful for
single independent variable that varies between the identifying variables that have been left out of existing
cases accounts for the difference in the dependent theories. Finally, researchers can use case studies to
variable (although for a variety of reasons discussed test whether the outcomes and processes that theories
below, this inference may be spurious). In a com- predict in particular cases are in fact evident.
parison of least similar cases, which draws on Mill’s Eckstein’s and Lijphart’s contributions demon-
method of agreement, the researcher compares two strated that there was not just a single type of case
cases that differ in all but one independent variable but study, but many kinds of case study research designs
that have the same value on the dependent variable. If, and many different theory-building purposes that they

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Case Study: Methods and Analysis

could serve. Their treatments differed, however, in might be no single necessary or sufficient variable for a
that Lijphart relied greatly on statistical concepts and phenomenon: it might be that either ABC or DEF
language. He was thus skeptical of the value of single causes Y, and that none of the variables A–F is itself
case studies for building social science theories, and, sufficient to cause Y (see Human–Enironment Rela-
consistent with the widespread preference at the time tionship: Comparatie Case Studies). In such circum-
for ‘large N’ over ‘small n’ methods, he urged re- stances, pair-wise comparisons of cases might wrongly
searchers to consider several means of either decreas- reject variables that contribute to the outcome of
ing the number of variables in their models or interest in conjunction with some contexts but not
increasing the number of cases to be studied in order to with others, and might also accept as causal variables
make use of statistical rather than case study methods. that are in fact spurious.
This advice, however, raised the risk ‘conceptual To compensate for these limits of controlled com-
stretching’ (Sartori 1970), or of lumping together parison, George developed the ‘within case’ methods
dissimilar cases under the same definitions. Possibly of ‘congruence testing’ and ‘process tracing’ as means
for this reason, Lijphart later placed greater emphasis of checking on whether inferences arrived at through
instead on the controlled comparison of most similar case comparisons were spurious (see Pattern Match-
to cases as a basis for causal inference (Lijphart 1975, ing: Methodology). In congruence testing, the re-
Collier 1993). searcher checks whether the prediction a theory makes
Eckstein, in contrast, focused on the use of case in a case, in view of the values of the case’s independent
studies for theory testing and argued that even single variables, is congruent with the actual outcome in the
case studies could provide tests that might strongly case. In process tracing, the researcher examines
support or impugn theories. In so doing, Eckstein whether the causal process a theory hypothesizes in a
developed the idea of a ‘crucial case,’ or a case that case is in fact evident in the sequence and values of the
‘must closely fit a theory if one is to have confidence in intervening variables in that case. Thus, process
the theory’s validity, or, conversely, must not fit equally tracing might be used to test whether the residual
well any rule contrary to that proposed’ (Eckstein differences between two similar cases were causal or
1975, his emphasis). Eckstein argued that true crucial spurious in producing a difference in these cases’
cases are rare, so he pointed to the alternative of ‘most outcomes. Process tracing can perform a heuristic
likely’ and ‘least likely’ cases. A most likely case is one function as well, generating new variables or hypo-
that is almost certain to fit a theory if the theory is true theses on the basis of sequences of events observed
for any cases at all. The failure of a theory to explain inductively in cases.
a most likely case greatly undermines our confidence George (1979 a, 1979 b) also systematized case study
in the theory. A least likely case, conversely, is a tough procedures by developing what he called the method
test for a theory because it is a case in which the theory of ‘structured focused comparison.’ In this method,
makes only a weak prediction. A theory’s ability to the researcher systematically: (a) specifies the research
explain a least likely case is strong evidence in favor of problem and the class of events to be studied; (b)
the theory. In this way, Eckstein argued, even single defines the independent, dependent, and intervening
case studies could greatly increase or decrease our variables of the relevant theories; (c) selects the cases
confidence in a theory or require that we alter its scope to be studied and compared; (d) decides how best to
conditions. characterize variance in the independent and depen-
Alexander George (1979 a, 1979 b) further devel- dent variables; and (e) formulates a detailed set of
oped case study methods by refining ‘within-case’ standard questions to be applied to each case. In
analysis and cross-case comparisons in ways that help addition, consistent with his emphasis on equifinality,
each method compensate for the limits of the other. George argued that case studies could be especially
George argued, as Mill himself had, that the ‘method useful in developing what he called ‘typological
of difference’ and the corresponding practice of com- theories,’ or contingent generalizations on ‘the ariety
parison of most similar cases could lead to spurious of different causal patterns that can occur for the
inferences. One reason for this is that no two nonex- phenomena in question … [and] the conditions under
perimental cases achieve the ideal of being similar in which each distinctie type of causal patterns occurs’
all respects but one independent variable and the (George 1979a, his emphasis). He thus advocated a
outcome. Thus, there is always the danger that left-out kind of ‘building block’ approach to the development
variables or residual differences in the values of the of theories in which each case, while rendered in terms
independent variables account for the difference in of theoretical variables, might prove to be a distinctive
the outcomes of similar cases of (see Human– causal pathway to the outcome of interest.
Enironment Relationship: Comparatie Case Studies). In the 1980s and 1990s, thousands of books and
In addition, as Mill recognized, phenomena might be articles made use of these improvements in case study
characterized by what general systems theorists have methods in a wide variety of social science research
termed ‘equifinality,’ or the condition in which the programs. Meanwhile, scholars continued to elaborate
same outcome can arise through different causal case study methods and articulate the ways in which
pathways or combinations of variables. Thus, there they differed from statistical methods. David Collier,

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Case Study: Methods and Analysis

reviewing the development of case study and com- more easily addressed by case studies, and causal
parative methods, argued that these methods have effects, which are best assessed through statistical
advantages in defining and measuring qualitative means, are essential to the development of causal
variables in conceptually valid ways and fore- theories and causal explanations (George and Bennett
stalling the problem of conceptual stretching (Collier 2001).
1993). Charles Ragin argued that qualitative methods Another relevant development in the philosophy of
were also better than statistical methods at accounting science has been the resurgence of interest in Bayesian
for equifinality and complex interaction effects. Al- logic, or the logic of using new data to update prior
though statistical methods can model several kinds of confidence levels assigned to hypotheses. Bayesian
interaction effects, Ragin noted, they can do so only at logic differs from that of most statistics, which eschew
the cost of requiring a larger sample size, and models reliance on prior probabilities. Eckstein’s crucial, most
of nonlinear interactions rapidly become complex and likely, and least likely case study designs implicitly use
difficult to interpret. Ragin also introduced the method a Bayesian logic, assigning prior probabilities to the
of Qualitative Comparative Analysis, which uses likelihood of particular outcomes (McKeown 1999).
Boolean algebra to reduce a series of comparisons of One new development here is the refinement of
cases to the minimum number of logical statements or Eckstein’s approach, taking into consideration the
hypotheses that entail the results of all the cases likelihood of an outcome not just in view of one
compared (Ragin 1987). This method, he argues, theory, but in the presence of alternative hypotheses.
makes comparisons among cases in ways that treat If a case is ‘most likely’ for a theory, and if the
them inherently as configurations of variables, and alternative hypotheses make the same prediction, then
that thus allow for the possibility of equifinality and the theory will be strongly impugned if the prediction
complex interactions (see Configurational Analysis). does not prove true. The failure of the theory cannot
Both Collier and Ragin also noted the limitations of be blamed on the influence of the variables highlighted
case study methods, including the potential for inde- by the alternative hypotheses. Conversely, if a theory
terminacy when attempting to sort out rival explan- makes only a weak prediction in a ‘least likely’ case,
ations in a small number of cases, the difficulty of the alternative hypotheses make a different prediction,
attaining a detailed understanding of more than a few but if the first theory’s prediction proves true, this is
cases, and the inability to make broad generalizations the strongest possible evidence in favor of the theory
on the basis of small numbers of cases. (Van Evera 1997). This helps address the central
problem of a Bayesian approach—that of assigning and
justifying prior probabilities—even if it does not fully
3. New Deelopments in Case Study Methods resolve it.
The continuing development of the logic of hypo-
The thousands of applications of case study methods thesis testing has also been relevant to case study
in the last two decades have provided fertile ground methods (see Hypothesis Testing: Methodology and
for further methodological refinements. Three key Limitations). On this topic, Imre Lakatos argued that
recent developments include the strengthening of a theory can be considered progressive only if it
linkages between case study methods and the phil- predicts and later corroborates ‘new facts,’ or novel
osophy of science, the elaboration of the concept of empirical content not anticipated by other theories
typological theories, and the emergence of elements of (Lakatos 1976). This criterion helps provide a stan-
consensus on the comparative advantages and limita- dard for judging whether process tracing, the desig-
tions of case study methods. nation of new subtypes, and the proposal of new
theories from heuristic case studies are being done in a
progressive or regressive way. It also provides a
3.1 Case Studies and the Philosophy of Science
philosophical basis for arguing that a hypothesis can
With regard to the philosophy of science, the ‘scientific be derived from one set of observations within a case
realist’ school of thought has emphasized that causal and then to some extent tested against the ‘new facts’
mechanisms, or independent stable factors that under or previously unexamined or unexpected data that it
certain conditions link causes to effects, are important predicts within that same case, although independent
to causal explanation (Little 1998). This has resonated corroboration in other cases is usually advisable as
with case study researchers’ use of process tracing to well (Collier 1993).
uncover evidence of causal mechanisms at work. It has
also provided a philosophical counterpoint to at-
3.2 Typological Theories and ‘Fuzzy Logic’
tempts by researchers from the statistical tradition to
place ‘causal effects,’ or the expected difference in A second recent development in case study methods
outcomes brought about by the change in a single has been the elaboration of the concept of typological
independent variable, at the center of causal expla- theory. Typological theories occupy a middle ground
nation (King et al. 1994). Case study researchers between covering laws, or highly general abstract
have argued that both causal mechanisms, which are propositions, and causal mechanisms. Typological

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Case Study: Methods and Analysis

theories identify recurring conjunctions of mechan- available process tracing evidence (Njolstad 1990).
isms and provide hypotheses on the pathways through When this occurs, it may still be possible to narrow the
which they produce effects. Thus, like QCA, typolo- number of plausible explanations, and it is also
gical theories treat cases as configurations. Unlike important to indicate as clearly as possible the extent
QCA, they do not attempt to reduce the number of to which the remaining hypotheses appear to be
theoretical statements about the variables, but retain a complementary, competing, and incommensurate in
diverse and admittedly complex set of contingent explaining the case.
generalizations, with potentially one generalization Second, most case study researchers have readily
per type. Consequently, typological theories are well acknowledged the limits of Mill’s methods. Ragin’s
suited to modeling equifinality. alternative of qualitative comparative analysis makes
To construct typological theories, researchers first less restrictive assumptions, but its results are highly
specify the variables and use them to define the sensitive to changes in the measurement or coding of a
typological space, or the set of all mathematically single case (Goldthorpe 1997). There has thus been a
possible combinations of the variables (this is some- movement toward typological theories and fuzzy logic,
times termed a truth table in the philosophy of science). which make still less restrictive assumptions than QCA
At first this may seem to produce an unmanageably and are not so sensitive to the results of a single case.
large number of combinations: a model with five In addition, there is growing consensus that the use of
dichotomous variables, for example, would have 32 within-case methods of analysis helps provide a check
possible types. However, once the researcher begins to on the potential spuriousness of cross-case compari-
categorize extant cases in a preliminary way into sons (Collier 1993, Mahoney 1999, George and
particular types, it often becomes possible to narrow Bennett 2001). Case study researchers consequently
the range of cases of interest for study. Many types seldom if ever rely on case comparisons alone.
may remain empty, with no extant cases. Some types Third, there is growing recognition that the case
may be overdetermined for the outcome of interest, selection criteria necessary for statistical studies are in
and hence not worthy of study unless they have an some respects inappropriate for case studies. Random
unexpected outcome. From among the cases and types selection in a case study research design, for example,
that remain, the researcher can use the preliminary can result in worse biases than intentional selection
categorization of cases within the typological space to (King et al. 1994). There is also increasing under-
help identify most likely, least likely, most similar, standing that, consistent with the reliance of some case
least similar, and crucial cases for study. Cases in the study designs on a Bayesian logic, case studies are
typological space with unexpected outcomes, or de- sometimes intentionally selected not to be represen-
viant cases, can help identify new causal pathways that tative of some wide population but to provide the
can be added to the existing theory in a kind of strongest possible inferences on particular theories
‘building block’ approach (George and Bennett (McKeown 1999). There is still disagreement between
2001). A related development concerns the concept of those who warn against any selection on the dependent
‘fuzzy logic’ (Ragin 2000). Fuzzy logic treats cases as variable (King et al. 1994) and those who argue
configurations but rather than using dichotomous or that selection on the dependent variable is appropriate
trichotomous variables and categorizations of cases, it for some research objectives (Collier and Mahoney
allows the use of scaling to give a score on the extent to 1996, Ragin 2000, George and Bennett 2001). Related
which a case fits into a certain type. In other respects, to this is a continuing disagreement over whether
the use of fuzzy logic proceeds in ways much like those single case studies can make only limited contributions
of typological theories. to theory building (King et al. 1994), or whether
single case studies have indeed reshaped entire re-
search programs (Rogowski 1995). There is wider
agreement, however, that selection bias is potentially
3.3 The Emerging Consensus on the Strengths and
more severe in case studies than statistical studies
Limits of Case Study Methods
because biased selection of case studies can overstate
A third development is that while several debates on as well as understate the relationship between the
case study methods continue, others have moved independent and dependent variables (Collier and
toward synthesis or even closure, and the overall Mahoney 1996).
picture is of an emerging consensus on the advantages On the whole discussions of these issues have
limitations of case study methods. As noted above, moved toward an emerging consensus on the com-
researchers from a variety of methodological tradi- parative advantages and limitations of case study
tions have recognized that because case studies can methods. These methods’ advantages include the
include many observations, they do not suffer from an conceptualization, operationalization, and measure-
inherent degrees of freedom problem. At the same ment of qualitative variables (conceptual validity), the
time, it is also widely agreed that particular case avoidance of conceptual stretching, the heuristic iden-
studies may suffer from indeterminacy, or an inability tification of new variables and hypotheses (often
to exclude all but one explanation on the basis of through study of deviant cases), the assessment of

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Case Study: Methods and Analysis

whether statistical generalizations offer plausible or Psychotherapy: Case Study; Single-case Experimental
spurious explanations of individual cases, the incor- Designs in Clinical Settings; Single-subject Designs:
poration of equifinality and complex interactions Methodology
effects, and the inferences made possible by combining
within-case and cross-case analyses (Collier 1993,
Munck 1998, George and Bennett 2001). It is possible
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Rogowski R 1995 The role of theory and anomaly in social- For example, a researcher might use a case-oriented
scientific inference. American Political Science Reiew 89: approach in order to study a small number of firms in
467–70 an in-depth manner. Suppose these firms were all
Sartori G 1970 Concept misformation in comparative politics.
thought to be unusually successful in retaining their
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Van Evera S 1997 Guide to Methods for Students of Political best employees while at the same time investing in
Science. Cornell University Press Ithaca, NY them and thus enhancing their potential value to
Verba S 1967 Some dilemmas in comparative research. World competing firms. To find out how they do it, a
Politics 20: 111–27 researcher would have to conduct an in-depth study of
the firms in question. By contrast, a variable-oriented
A. Bennett researcher might study the predictors of variation in
rates of ‘employee retention’ across a large sample of
firms. Is it more a matter of firm or industry charac-
teristics? Do these two sets of factors interact? Useful
answers to these questions would be based on careful
Case-oriented Research analysis of relationships between variables, using data
drawn from a survey of a large number of firms—the
more (and the more varied), the better.
1. Introduction As these two examples show, what matters most is
Case-oriented research focuses on interconnections the researcher’s starting point: does the researcher
among parts and aspects within single cases. In this seek to understand specific cases or to document
approach, the researcher attempts to make sense of general patterns characterizing a population? This
each case as a singular, interpretable entity. In-depth contrast follows a longstanding division in all of
knowledge of the cases included in a study is con- science, not just social science. Georg Henrik von
sidered a prerequisite for the examination of patterns Wright argues in Explanation and Understanding
that might be observed across cases. Case-oriented (1971) that there are two main traditions in the history
researchers often study one case at a time, but they of ideas regarding the conditions an explanation must
may also study multiple instances of a given phenom- satisfy in order to be considered scientifically re-
enon (e.g., comparable instances of ethnic conflict). spectable. One tradition, which he calls ‘finalistic,’ is
The distinctiveness of case-oriented research is ap- anchored in the problem of making facts understand-
parent when this approach is contrasted with the able. The other is called ‘causal-mechanistic’ and is
variable-oriented approach, where researchers focus anchored in the problem of prediction. The contrast
more exclusively on cross-case patterns, without first between case-oriented and variable-oriented research
gaining an understanding of each case. closely parallels this fundamental division. In the two
examples just described, the first researcher uses the
case-oriented approach in order to make certain facts
2. Goals of Case-oriented Research understandable, for example, the spectacular success
of a handful of firms in retaining their most valuable
Today social scientists tend to identify case-oriented employees; the second researcher uses the variable-
research with specific techniques of data collection oriented approach in order to derive an equation
linked to the observation and analysis of singular cases predicting levels of retention, based on a large sample
(e.g., direct observation of individuals at the micro of firms, and to draw inferences from this equation to
level and archival research on nation-states at the an entire population.
macro level). While generally useful, the identity of Once the distinction between case-oriented and
case-oriented research with specific techniques of data variable-oriented research is established and their
collection is unfortunate, for it obscures basic differ- contrasting goals acknowledged, it is clear that the
ences between case-oriented research and conven- importance of techniques of data collection as bearers
tional variable-oriented research. More fundamental of the ‘case-oriented vs. variable-oriented’ dis-
than differences in methods of data collection is the tinction begins to fade. For example, it is clear that a
contrast between goals (Ragin 1987). Case-oriented researcher using case-oriented methods to study a
strategies are distinctive in that they are centrally handful of firms might benefit from conducting sur-
concerned with making sense of a relatively small veys of their employees and performing a conventional
number of cases, selected because they are substan- variable-oriented analysis of these data. The results of
tively or theoretically significant in some way (Eckstein the survey would contribute to this researcher’s depth
1975). Conventional variable-oriented strategies, by of knowledge about the firms in question, just as
contrast, are centrally concerned with the problem of interviewing their top executives or studying their
assessing the relationship between aspects of cases archives would contribute useful information. Like-
across a large number of generic ‘observations,’ wise, it is clear that the researcher using variable-
usually with the goal of inferring general patterns that oriented methods to predict rates of retention could
hold for a population. benefit from interviews of top executives or personnel

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