www.worldoffoodasia.com/www.thaitradefair.

com

Experience the
21. - 25.05.2014
IMPACT Exhibition and
Convention Center
International Trade Exhibition for
Food & Beverages, Food Technology
and Retail & Franchise in Asia

Presents

Jointly organised by

The Thai Chamber

of Commerce
 THE POWER OF

With a strong belief in exhibition

business in Thailand, Koelnmesse
10 Years
together with Department of
International Trade Promotion
and the Thai Chamber of
Commerce joint hands to
internationalise THAIFEX – World
of Food Asia. The event has
grown to become one of Asia’s
most influential exhibitions in
the region, connecting suppliers
worldwide to buyers from
the fastest growing emerging
markets in Asia and beyond.

In 2014, THAIFEX – World of

Food Asia will celebrate its 10th
anniversary with thousands of
professionals from the food &
beverage industry for a fulfilling
five-day exhibition, competitions,
conferences and workshops.

“We have been able to grow THAIFEX by 100% over the past 10 years and
this growth is largely attributed by the international exhibitors. In terms of
visitors, there have been a huge increase of regional buyers from Southeast
Asia, who are looking at products from the region as well as overseas.”
Mr Michael Dreyer, Vice President, Asia Pacific, Koelnmesse

“THAIFEX is the most successful international trade fair in Thailand, the

biggest in Southeast Asia in terms of food exhibition. We are very proud that
THAIFEX have grown speedily in the past years and in 2014, there are plans
to expand on exhibition space.”
Khun Srirat Rastapana,
Director General of Department of International Trade Promotion

“THAIFEX started 10 years ago, organised by Koelnmesse together with

the Department of International Trade Promotion and the Thai Chamber of
Commerce. It was very difficult at the beginning but after 10 years, we are
very pleased with the results that THAIFEX produced and have become one of
the leading food exhibition in the world.”
Khun Isara Vongkusolkit, Chairman of the Thai Chamber of Commerce
 Astounding growth over the last 10 years
Reviewing the past 10 years

97%
more visitors from
outside of Thailand
(2004: 3,070 I 2013: 6,035)
51% 89% 194%
more trade visitors more exhibitors increase of
(2004: 18,074 I 2013: 27,361) (2004: 709 I 2013: 1,340) international participation
(2004: 213 I 2013: 627)
67% 96%
increase in country more top tier
& regional groups hosted buyers invited
(2004: 12 I 2013: 20) (2004: 685 I 2013: 1,345)

“Asia marks huge potential for growth and is a very important
market for Italy. THAIFEX – World of Food Asia is an
international fair and a gateway to Asia. We are very pleased
with this partnership and hope to double the participation by
2015.”
Daniele Rossi, General Director of Federalimentare (Italy)
“I have been exhibiting since its first year and will continue
to do so. This is a very international exhibition with an
international profile of visitors and buyers. I have been able to
increase the export market for my business, meeting visitors
from Middle East, Africa, India and as far as Canada.”
Peter Ooi, Owner of Cocon Food (Malaysia)

THAIFEX – World of Food Asia: Delivering heavy weight buyers from Asia and beyond

Overseas Buyers Breakdown by Region

Region
North Asia
%
32%
Buyers
1,905 56%
from Asia
33%
from rest of Europe,
Southeast Asia 24% 1,464
(exclude Thailand) Middle East, USA and
Indochina 11% 663 the World
Europe 9% 560
USA & Canada 7% 402
Middle East
South Asia
Rest of the World
5%
5%
4%
316
312
213
11%
from Indochina
75%
of our buyers are key
(Cambodia, Laos, decision makers
Oceania 3% 200 Myanmar, Vietnam)
Total 100% 6,035
Network with the Most Important
Buyers at THAIFEX – World of Food Asia

32%
Agent/Distributor/Importer/
23%
Manufacturer/Exporter/
13%
Food Service/Hospitality/Restaurant/
Wholesaler Processor Fast Food Chain/Caterer

Who are our Buyers? 1,345 Top Tier Buyers from around the
world were invited by the Department
of International Trade Promotions
Visitor Breakdown by Company Activity
Company’s Main Activity % Visitors Trade Mission Buyers Breakdown by Region
Agent/Distributor/Importer/Wholesaler 32% 8,853
Country % Buyers
Manufacturers/Exporters/Processors 23% 6,172
North Asia 40% 542
Food Service Professionals/
Hospitality Professionals/Restaurant/ 13% 3,684 Europe 21% 279
Fast Food Chain/Caterer
USA & Canada 12% 165
Retailer/Department Store/
9% 2,488
Supermarket Indochina 8% 110
Bakery 9% 2,335 Middle East 6% 82
Convenience Store/Grocery Store 4% 1,202
Southeast Asia 4% 50
Others 4% 1,196
Oceania 3% 41
Service Provider 3% 811
South Asia 3% 38
NGO/Government/Association 1% 355
Delicatessen/Butcher Shop 1% 265 Rest of the World 3% 38

Total 100% 27,361 Total 100% 1,345

 2014 events highlights
Frozen Food
Top Trend for 2014
THAIFEX – World of Food Asia
presents immense opportunities
for manufacturers of frozen food
for both ready-to-cook and
ready-to-eat types.
The growth of the Asia-Pacific
frozen food market signals two
things; that food preferences are
changing as consumers become
more affluent, and that the
infrastructure to support cold
chain operations in the region is
expanding.
The Asia-Pacific region is
expected to constitute 22% of
the frozen food market by 2017
with it anticipated growth at
the projected compound annual
growth rate (CAGR) of 17%.
Snapshots of 2013
Frozen Food exhibitors:
Chi Mei Frozen Food • C.P. Foods •
Daisho Foods • Dalian Kowa Foods
• Everbest Vege • Fortune Life
Enterprise • P.F.P. Trading • Harbin
Gaotai Food • Pratalay • Radiant
Frozen Food • Seaprimexco
Vietnam • Sea Value • Sincere
Food Investment • Surapon Foods
• Taiwan Frozen Food Processors
Association • Yokohama Reito and
more
The Perfect Platform for Competitions,
Conferences and Workshops
THAILAND ULTIMATE CHEF CHALLENGE
(3rd edition)
The 3rd edition of Thailand Ultimate Chef Challenge
will continue to be the signature event of THAIFEX
– World of Food Asia in 2014. We aim to grow the
international contestants from outside of Thailand,
particularly the Indochina region.
ROASTERS’ CHOICE AWARD (2nd edition)
The Roasters’ Choice Award will return for its second
run in 2014. A panel of judges will pick the best roasted
coffee bean in Asia. Supported once again by the Barista
Association of Thailand and its neighboring associations in the region,
this edition of Roasters’ Choice Award looks set to grow by leaps and
bounds. Coffee bean producers and baristas can take advantage of this
platform to increase their product knowledge and network with industry
professionals.
Master Classes and Workshops
More curriculums will be conducted during the fair to offer coffee
professionals who are looking to upgrade themselves or get more advanced
proficient knowledge in roasting, coffee quality, tasting and purchasing.
World of Food Safety Conference - (2nd edition)
Ensuring Total Food Safety in a Global
Economy
Following on the success of World of Food Safety 2013 conference, the
2nd World of Food Safety Conference will take place on the 22 - 23
May 2014, in conjunction with THAIFEX – World of Food Asia 2014.
The conference will once again bring together key government officials
along with the top international food safety experts from manufacturers,
retailers, distributors and all other stakeholders of the food and beverage
sector to share and discuss cutting edge issues and challenges associated
to food safety. For speaking opportunities, please contact
j.rajan@koelnmesse.com.sg
 Book your stand now!

Raw Space Only

Build your own stand and
differentiate from the others. A
good-designed booth will stand
out and be impressionable on your
potential customers.
Standard Shell Scheme Display Shell Scheme
Get a space with basic furnishing With added furniture and display cabinets, you will be able to showcase your
and panels. The package includes products clearly to the customers you welcome at your booth.
carpet, lightings and fascia board.

USD 320 per sqm USD 380 per sqm USD 400 per sqm

EXHIBIT PROFILE Contact us

1. Food & Beverage Project Management World of Coffee & Tea
• Alcoholic Drinks Mr. Sven Schaefer
Ms. Wendy Lim
• Alcohol-free Drinks Tel: +65 6500 6745
Tel: +65 6500 6710
• Halal Food s.schaefer@koelnmesse.com.sg
w.lim@koelnmesse.com.sg
• Health & Organic
• Fine Food
• Frozen Food
International Sales/ Local Sales
• Fruits & Vegetables Sponsorship Sales THAIFEX – World of Food Asia I
• Grocery THAIFEX – World of Food Asia World of Seafood
• Meat & Poultry World of Seafood I World World of Food Service I
• Ready to Eat of Food Service World of Coffee & Tea
• Rice & Rice Products Ms. Sirigade Jettaphorn
Ms. Lynn How
• Sweets & Confectionery Tel: +662 640 8013 Ext 26
Tel: +65 6500 6712
l.how@koelnmesse.com.sg sirigade@expolink.net
2. Food Technology

Reserve a stand today!

Fax your reply to +65 6294 8403 or email to l.how@koelnmesse.com.sg
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Exhibiting – Please reserve _____________ sqm (min 9sqm) for my company.
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