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The Effect of COVID-19 Pandemic: How Are The Future Tourist Behavior?
The Effect of COVID-19 Pandemic: How Are The Future Tourist Behavior?
The Effect of COVID-19 Pandemic: How Are The Future Tourist Behavior?
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The Effect of COVID-19 Pandemic: How are the Future Tourist Behavior?
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Authors’ contributions
This work was carried out in collaboration between both authors. Author SSW designed the study,
performed the statistical analysis, wrote the protocol, wrote the first draft on the manuscript and
analyses of the study. Author DAK managed the literature search and analyses of the study. Both
authors read and approved the final manuscript.
Article Information
DOI:10.9734/JESBS/2020/v33i430219
Editor(s):
(1) Dr. Bakare Kazeem Kayode, Al-Medina International University, Malaysia.
Reviewers:
(1) Hsiao-Hsien, Lin, Wuyi University, China.
(2) Maythawin Polnyotee, Khon Kaen University, Thailand.
Complete Peer review History: http://www.sdiarticle4.com/review-history/57217
ABSTRACT
Aims: This research examines tourist travel intentions after the end of the pandemic.
Study Design: Descriptive quantitative study.
Place and Duration of Study: Research from February - April 2020 in Jakarta, Indonesia.
Methodology: This research is a descriptive study describing the current situation using a
quantitative approach. Probability sampling with simple random sampling. Data collection using
survey methods by distributing online questionnaires (Google Form) through WhatsApp broadcast
messages and reach 128 respondents. Simple quantitative data analysis.
Results: The travel preferences are (78%), or the majority of respondents said they would go back
on tour. About (65%) will return to travel in the near term, which is 0-6 months after the pandemic is
declared over, of the type of tourism desired by respondents is nature tourism by (66%), The
majority of the desired tour duration is short-period, which is 1-4 days. The survey results show that
travel intention mean value is higher than travel anxiety.
Conclusion: Empirical predictions of tourist behavior after this pandemic ends. There are passion
and optimism that tourism will recover faster because the majority of respondents in this study have
planned when and where they will immediately after COVID-19 pandemic end with new travel
preferences.
_____________________________________________________________________________________________________
Keywords: COVID-19 pandemic; coronavirus; travel intention; tourist behavior; travel anxiety.
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Wachyuni and Kusumaningrum; JESBS, 33(4): 67-76, 2020; Article no.JESBS.57217
the majority were dominated by bachelor degree desired travel time of respondents more to travel
graduates by (44%), postgraduate (29%), and with a short period of 1-4 days by (56%), 5-7
high school equivalents by(27%). Most of the days by (33%), and only (11%) stated more than
respondent’s occupations were private seven days. Destination aspects that were the
employees by (45%) and followed by (27%) priority of respondents were (73%) safe, (64%)
students. Using Google forms as research clean, (62%) beautiful, (52%) cool, (44%) suave,
instruments is considered reliable because of all and (42%) memorable. The majority of
the questionnaires are filled in, and nothing is respondents had planned a tour after the
broken as if done offline. pandemic ended, with (31%) strongly agreeing,
(24%) agree, and only (23%) disagree-strongly
4.1.2 Travel preferences disagree. The researcher then gives a
sentimental statement about the choice of
Traveling has become a necessity of society destination in relation to the number of patients
today. With the Corona Virus global pandemic, affected, whether the respondent will visit a
there is no human movement to travel. However, destination with the least history of corona
based on Table 2, the survey results of affected patients. As many as (37%) said they
respondents in this study, as many as (78%) of disagree, (29%) said they agreed, (21%) said
respondents will travel after the pandemic ends, they strongly agreed.
only (19%) who said they would not return to
travel, and (3%) of them said it was possible. 4.1.3 Travel intention vs. travel anxiety
Researchers then gave further questions related
to the selection of tourist destinations, the survey Travel Intention is divided into several indicators
results showed (52%) of respondents wanted to based on the Theory of Planned Behavior (TPB),
visit domestic destinations, while only (3%) of including attitude, subjective norm, and control
respondents said they wanted to visit foreign behavior. The calculation of the mean value of
destinations, and (52%) wanted to visit both. the indicator is based on a Likert scale of 1-5
Then, if this pandemic ends and is declared safe, (strongly disagree-strongly agree). Based on
how long will the respondent return to travel, the Table 3, it can be seen that the attitude of
survey results show that the majority will travel respondents towards travel after the pandemic
for 0-6 months after the pandemic has ended at ended was very positive; the majority of
(65%), (29%) of which stated 6-12 months, and respondents agreed that traveling would be fun.
only (63%) said more than one year. The types In contrast, the majority of respondents
of tourism that became the respondents' choice disagreed that traveling after the pandemic
were dominantly by nature tourism by (66%). The corona ended was frightening.
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The next statement related to attitude is that the psychological aspects, and physical aspects. The
average respondent does not agree that the tour average respondent stated disagree-less agree
after the pandemic ends will be more about discomfort and negative effects on the
troublesome than usual. In the subjective norm body after thinking of going on a tour after a
indicator, the average respondent states that pandemic. On the psychological aspect, the
recognizing that seeing people go back on a tour average respondent also disagrees with going on
when the pandemic ends also fosters the spirit of a tour after this pandemic ends, they become
the respondent. Likewise, when seeing closest panic and scared. Likewise, with the physical
friends planning a tour, the respondents agreed aspect, the average respondent also disagrees
to participate in planning travel activities. The that their anxiety affects the body's response,
third indicator, namely control behavior, where such as dryness and irregular heartbeat.
the average respondent states agree that they
will travel when and wherever they want. 4.2 Discussion
Travel anxiety is the opposite of travel intention. 4.2.1 Travel preferences after COVID-19
Travel anxiety measures the respondent's pandemic
concern in going on a tour after the pandemic
corona is declared over. This statement is based Coronavirus diseases (COVID-19) has become a
on indicators of anxiety, namely somatic aspects, global pandemic that has caused the mobility of
Table 2. Respondent’s Travel References
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people in all countries to cease. Tourism is an to travel, namely intrinsic and extrinsic motivation
industry that is very closely related to human [34]. Intrinsic motivation is a motivation that is
movement, moving from one place to another. In influenced by the need to escape from the
this condition, tourism is the biggest sector pressures and conditions of life of tourists in their
affected. This research was made to provide an place of origin. Then the respondent's response
insight into how tourism in the future or in new in this statement can be generalized because
normal conditions, will recover quickly after this this pandemic occurs in all countries. The
pandemic ends. The results of the travel majority of the desired tour duration is short-
preferences is (78%) or the majority of period, which is 1-4 days. This has become a
respondents said they would go back on tour. new trend in new normal conditions. The three
Nearly (65%) will return to travel in the near term, aspects of tourist destinations that most tourists
which is 0-6 months after the pandemic is expect are safe, clean, and beautiful. This
declared over, and only (6%) will be traveling represents the type of tourism that the majority of
more than 12 months after the pandemic ends. tourists want to visit, namely natural attractions.
This proves that traveling has become Safe and clean is the demand of tourists during
everyone's needs. Many people want to travel the pandemic and afterward. However, this
[33]. Therefore, the tourism industry is important pandemic changes the perspective of tourists to
to know the tourists' interest in the type of be more aware of safety and cleanliness. The
tourism they want to visit after the COVID-19 beauty aspect symbolizes the psychological
pandemic ends. needs of tourists who want to escape anxiety and
tension during a pandemic. The desire of people
In this study, researchers conducted a survey of to take a tour is seen from the answers of
the type of tourism desired by respondents. The respondents amounting to (55%) who stated
survey results prove that tourist attraction agree-strongly agree that they have planned
towards the types of tourism is very diverse, but where they will travel after the pandemic. Next,
dominated by nature tourism by (66%). The the researchers conducted a survey with
beauty of nature is greatly missed during the sentimental questions related to the history of the
quarantine of the territory by most people. This is number of patients infected with COVID-19 in the
related to respondents' intrinsic motivation for the destination area. As many as (50%) of
need to get out of pressure during the respondents agreed - strongly agreed that they
quarantine. There are two motivations for tourists chose tourist destination areas that has fewer
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COVID-19 patients. In line with tourist demand issues are one of the factors that influence
for the security aspects of the destination. That destination selection. This research provides new
means, the big number of corona affected implications that health issues are part of the
patients in the country will affect the number of situation in the process of determining
tourist visits after the pandemic ends. Therefore, destinations. After previously, the research found
all the country should formulate strategies to that the one of the factors that influence
enhance tourist’s trust in security of the destination selection is the situation, including
destination factors such as weather, cultural, and social
situations [18].
4.2.2 Tourist behavior in new normal: travel
intention or travel anxiety? 5. CONCLUSION
The impact of the global pandemic COVID-19
has lasted four months since it was first detected The conclusions of this study include empirical
in Wuhan, China, in January 2020. This outbreak predictions of tourist behavior after this pandemic
is very detrimental to the economic sector in all ends. Based on the results of the study, there is
countries, as well as tourism. Sectors affected passion and optimism that tourism will recover
include destinations, transportation businesses, faster because the majority of respondents in this
travel agents, and other supporting businesses study have planned when and where they will
such as hotels, restaurants, and so on. So keep travel, immediately (0-6) months after the
in mind the behavior of tourists after this COVID-19 pandemic ends. Nature tourism will be
pandemic ends to provide an overview of tourism the most popular attraction with important
trends after this pandemic ends. In addition, it aspects of safety, cleanliness, and beauty to
can be used as an estimate of the recovery time fulfill tourist demand. The next trend is short-time
of the tourism sector after the pandemic ends, period tourism, perhaps due to the anticipation of
judging by trends in tourist behavior. Travel tourists for the COVID-19 pandemic or others. In
intention was analyzed using the TPB theory. addition, this study provides the view that
The first indicator is an attitude toward behavior, basically traveling is a human need at this time.
where behavior refers to travel. The average Respondents showed a positive response to
respondent still shows a positive attitude towards interest in traveling after a pandemic and showed
traveling. Travel is still perceived as fun as a negative response to travel anxiety. Also,
before the pandemic existed. The subjective based on the research results, a significant
norm indicator also shows positive results with number of corona affected patients in the country
other people or close friends planning to travel will affect the number of tourist visits. Therefore,
strengthens the respondents' desire to do the after the pandemic ends, health issues to be
same. Likewise, with the behavioral control that considered as a factor that influence destination
shows this pandemic does not change the desire choice. The strategy need to be built to enhance
of tourists to travel when and wherever they the tourist’s trust in the security and health of the
want. Therefore, the survey results from travel destination. This study has limitations because it
anxiety showed a low mean value. Anxiety is only shows the estimation of future tourist
characterized by three aspects, namely somatic, behavior based on the variables in this study but
psychological, and physical [26]. The survey does not conduct further analysis related to the
results show that all three have a low mean value typology of tourists and tourist motivation after a
so that it can be interpreted that there is no pandemic. With this analysis, the research on
excessive anxiety felt by respondents to travel future tourist behavior will be more in-depth.
after the pandemic ends. Tourism remains a Also, another further research recommendation
necessity for many people. is formulate the destination development
strategies to deal with new trends of tourist
However, based on the results of this study, the behavior after the pandemic ends.
behavior of tourists after the pandemic has
passed has new characteristics. Tourists will DISCLAIMER
prefer natural attractions with a short travel time.
Safety and cleanliness are the main factors that The products used for this research are
determine the selection of tourist destinations. commonly and predominantly use products in our
Besides, a country's history with a large number area of research and country. There is absolutely
of patients affected by corona might have a no conflict of interest between the authors and
significant impact on the decline in tourists. This producers of the products because we do not
result gives new theory implications that health intend to use these products as an avenue for
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Wachyuni and Kusumaningrum; JESBS, 33(4): 67-76, 2020; Article no.JESBS.57217
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https://www.jawapos.com/nasional/16/04/2
COMPETING INTERESTS 020/jokowi-sebut-covid-19-kelar-akhir-
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