TQM

Case 1
Tasty Noodles Company

Q1. What coordination, information sharing is required between the marketing,

production, and Materials departments to integrate the activities towards the success of
the introductory campaign?

Ans. For any product to well position in the current market every departments should make
efforts to work along for the success of the product. Following are some points needs to be
coordinated.

Marketing, Production and Logistics department plays a vital role in the introduction of the
product. Logistics department is a part of supply chain management and it is involved in end-
to-end process right from planning until the product becomes successful. It plays an
important role between source of demand and source of supply. Logistics team need to make
sure the customer needs are met by supplying the products at the right time without any
delay. Also, the team needs to be co-ordinate between many teams in the organization like
production, warehouse, Distribution, shipping and marketing team to ensure there is a proper
coordination and no delay in any of the process which can lead to the success of the product
in the market.

Information sharing is very important with all the teams in an organization. Any information
related to the product should be flown to all the departments to ensure evert team do their job
at the right time and contribute towards the success of the product. If one knows all the
information and other team does not know there are chances that expected delivery may not
happen. Each department in the organization are interlinked to each other and ever
department should what is happening in another department to manage the supply and
demand of the customer.

Coordination, Information sharing between the departments results in -

 The production department will need to ensure that goods are packed and produced in
time to warehouse department.
 Warehouse team will need to ensure that all the goods are ready to be shipped.
 Shipping team will need to ensure that goods are reached to all the target stores for
sales purpose.
 More than everything marketing team will have to advertise the product on the release
date, venue of the product availability
 The production and distribution team will need to ensure that the demand and supply
are in sync and there should not be any delay in the product supply.
 Reluctant for acceptance by target audience
 Making sure that all are well informed about the change in any organization