AHMAR NAVEER

HAMZA BIN KHALID

RANA MUQEET

MUHAMMAD MOHID

TAIMOOR BUTT

Assignment 3

Idea Generation & Creativity

Submitted to:

Mr. KASHIF ALI

History and Origin of e-commerce in Pakistan:
Pakistan is an under-development country which is emerging in world market by slow process.
After the internet many new job opportunities and business model are developed which helps
country like Pakistan to align with whole world. One of the advancements is e-commerce which
helps buyer and seller to connect virtually. The e-commerce market in Pakistan has now been
around for nearly 18 years. The first online store named Beliscity started in 2001 and even
though it no longer exists today, other early stores such as Shophive (2005), Symbios (2006) and
HomeShopping (2008) still do.

Logo of Beliscity:

Pakistan is a country where people had very fix psychological state. Customer does not bother to
compare and utilize all the features, facilities and functions of a product or service. Customer
behavior is an essential factor in this market so that product is able to fulfill the need of customer
otherwise customer compromise on existing options in market. E-commerce is a medium which
requires trust of customer. The reasons behind failure of Beliscity which I founded are:

 Customer is unable to believe and trust the mode of buying product via online. As there is
no existence of shop so that customer could check and become satisfied about the product
and its dimension.
 Secondly the sellers are not original. I had read some forums and find out that those
people who are serious customers became a victim of fraud and misconception.

Afterwards time passes and technology enhanced. The new generation started to realize the
importance of e-commerce and started to believe.In 2012 Rocket Internet decided to enter the
Pakistani market. Within the first 6 months, they had already launched three ventures namely
Azmalo, Daraz and FoodPanda. Azmalo shut down within its first 2 months but was later
re-envisioned as a drop-shipment site that too eventually changed its name to Kaymu. Kaymu
then went on to be acquired by Daraz in 2016. Daraz started as a fashion-focused portal and in
early 2015 transitioned to a managed marketplace focused on all categories and was
subsequently acquired by Alibaba in the summer of 2018. They also subsequently launched 5
other ventures which were eventually shut down. The last foreign entrant which is launched is
OLX in 2010.A platform which not only connects business to consumer but also consumer to
consumer recently operating. Other platforms are Uber, Careem and Bykea which provides
delivery and transportation services came in 2015-2016. There are some regional players such as
Cheetay in Lahore provides a competition to e-commerce market.

Current Situation:
E-commerce is a vast and encompassing field which incorporates in multiple sectors in it.

Here is the list of operating e-commerce verticals in Pakistan:

 Retail e-commerce
 E-ticketing
 Transportation & Delivery
 Classifieds
 Takeaway

Four Leaf Clover Model:

Occurrences
Sectors such as classifieds and ride hailing are fairly saturated right now. OLX globally has
close to no competitors. A few years ago Schibsted entered Pakistan with Asani.pk. However,
OLX soon bought them out. In the property, automobile and jobs space there is Zameen,
PakWheels and Rozee, all of whom have a very high share of mind in their respective categories.
Both Zameen and Pakwheels have also enjoyed the validation of outliving the Rocket Internet
funded startups such as Lamudi and Carmudi.
Now in 2020 we have jazz cash, Visa and other cards to pay for our online buying habits. But
there is still room for improvements. Such as apple pay, Android pay, Google wallet and
Samsung pay. You might have heard about this already but let me explain it in detail one more
time. This technology is like you no longer need cards or valets all you have to do is carry your
phone with you which most of us already do. Our mobile will be able to make day to day in
person transactions as well as online payments all wirelessly without putting information again
and again all it needs is your finger print to make the transaction happen.

Incongruities
Do you still remember those days when people use to carry bulk of cash around or a bulky wallet
if you were wealthy enough including all those. Then they got replaced by cards but still cash is
still around. Having cash in hand specially in Pakistan is a dangerous thing you can always get
robbed or misplace wallet/ cards. So I think this is the perfect time and opportunity to go paper
less and since you already keep you cell phone with you. Time to put it on its real potential.
What I am offering is paper less transactions for the most part since our malls/fuel pumps already
have a machine for cards. All we have to do now is use our phone on it and put a finger print
every time we make a transaction and done.

No cash or card or Hassel required

Missing Links
Unlocking content’s potential
There is a story for every retailer to tell, a picture to share, and a video to reveal.
Content should tell your brand and product stories in rich and engaging ways that propel
and help customers through the purchasing process, presented through your e-commerce
proposal.

Content & commerce: worlds apart?

Marketing and e-commerce workers often work in silos with various priorities. 
Although content has historically been part of marketing, e-commerce is 
fundamentally related to the conventional supply chain and sales cycle. 
This leads each group to purchase and operate separate solutions for brand
content and transactions, naturally.

Understanding your content needs

Not only does content have to be important and engaging, it has to click the right
output boxes as well. There would be very little ROI to calculate at all if it doesn't. 
It is important for brands who want to get it right and monitor the success of 
their content for trade approach to put a plan in place with KPIs and business objectives.
Innovations

Technical innovations are the ones you experience as a consumer and can’t imagine shopping
with that brand without it. This year’s most innovative ecommerce brands have:

1. Built the next generation of streaming TV, i.e., less ads and more shopping, built-in.
2. Solved for multi-location shipping complexity to give back to veterans who gave all they
had.
3. Used WebDev to custom code unique FAQs for all product pages on a complex product
purchasing journey.