Professional Documents
Culture Documents
Thesis Final
Thesis Final
Thesis Final
TABLE OF CONTENTS
ACKNOWLEDGEMENT …………………………………………........ 3
CHAPTER 1
CHAPTER 2
Construction …………………………………………………….. 22
2
Validation ………………………………………………………… 22
Retrieval …………………………………………………………. 23
Administration …………………………………………………… 23
CHAPTER 3
CHAPTER 4
Conclusion ………………………………………………………. 37
Recommendations …………………………......…………........ 38
Bibliography …………………………………………………………….….... 40
Appendix A …………………………………………………………….......... 41
Appendix B ………………………………………………………………...... 42
Appendix C ………………………………………………………………...... 46
Appendix D.............................................................................................. 53
3
ACKNOWLEDGEMENT
This study would have not been possible without the support given to us by the
following people:
Firstly, we would like to thank God for his guidance and mercy in providing us peace
To our friends and classmates who are ready to help and support us when needed.
To our loving families for their unconditional love and support, encouragement and
To our great professor and class adviser, Dr. Nerissa M. Revilla, who took the time to
guide us step by step and encouraged us with academic support to propel us higher
and work hard every day. We appreciate her deeply and thank her for being the person
And lastly, to the respondents of CAS who willingly answered our surveys and
ABSTRACT
This study aims to determine whether or not the language of memes has
implications to the millennials in the College of Arts and Sciences, San Beda University
– Manila, for the academic year, 2018-2019. The researchers decided to probe into its
perception, and experiences that they may have encountered through social media.
Studies on Compassion, Stress, Anxiety and Sympathy are also taken into account.
5
In the conduct of study, the descriptive method was used in gathering all
pertinent data for its topics. Descriptive research may be characterized as simply the
attempt to determine, describe or identify what is, which aims to cast a light on current
issues or problems through a process of data collection that enables them to describe
the situation more completely than was possible. Random Sampling was the sampling
technique with the equal probability of being chosen. A randomly chosen sample is
Sciences. If for some reasons, the sample does not represent the population, the
variation is called a sampling error. The total population of the College of Arts and
Sciences of San Beda College – Manila is 2445 students. The research adviser
required that only 4% of the population should be chosen as sample meaning a 96%
confidence level against error from the population. The researchers had to gather facts
and information as to what really the language of memes is all about. The title was first
finalized in order to determine the scope of the research. After which, the statement of
the problem was then accomplished. From that, the questions were then formulated
basing on the statement of the problem. There were questions constructed that
basically addressed the issue of this study. The first question focused on memes as
objectively viewed by the respondents. The second aims to know the problems of
memes in social media. The third question aims to know the extent of human interest in
memes. The fourth question seeks to know the implications of memes in relation to
social and political context. Lastly, the fifth question aims to find out how memes can
with added text about the photo as a caption. It’s easy to make a meme, and even
easier to share or be in one. But it comes at a personal cost. It’s rare to find someone
who wants to be turned into a meme: It could mean being Internet famous, but for all the
wrong reasons. It’s not always clear why we post or create memes. Sometimes, we
might think that the memes are funny, or we can relate to the person in the photo: after
all, everyone has awkward moments. Memes start out as photos, which show the
person in an unflattering light. Most of the time, the photo is taken without permission
and has poor quality. The photo gets block text, or macros, added on, to make it even
more embarrassing.
Most of the students are prone to stress in their everyday lives, due to hard work
and school activities that require excessive mental function they find their selves and
the end of the day not only physically exhausted but also mentally tired. The
researchers in their meeting choose a subject that remotely influence the students on
how they cope up with their everyday stress. In this generation, it is necessary for every
student to acquire or be equipped with a smart phone. It’s like inherent characteristic of
a millennial that he/she should have a smart phone, because how could he cope up with
the social trend? Also, in these times where communication is viral, every student needs
The researchers concluded that, having a smart phone leads to having a social
media. The social media is a center-point of this study, because it is where the memes
are, millennials has a habit of checking their phone of what are new and funny, it is
where they find the comfort and entertainment. The objective of this research is to
7
proven in the hypothesis of the study. The respondents then would answer the
questionnaire with their utmost honesty and clear judgment to produce accurate
To determine the problems of the study, first, the researchers paved their way to
their inner millennial in order to produce the problems faced by the research. These
problems are also one of the primary substances of this study. If not for these problems
Majority of the respond answered that memes are humor only and makes them
comforted and entertained in their free time. Memes are stress reliever, it is the
Memes also help the students by not thinking to much on their personal problems and
In the light of the findings and the conclusion reached, the researchers hereby
recommend the following: The students in San Beda Manila should always think about
the meme and what it’s trying to say: Always ask permission before taking or sharing a
photo: Students must know what does the text of the meme say? Is it a pun, or a joke
about the person in the photo: Creators of memes must know if the meme is offensive
before posting it on social media. It’s important to make teens aware of what memes
really mean. After all, so many are being shared to social media. There can be many
8
different versions of the same meme, and even some that Photoshop the person in
bizarre situations. Still, what’s funny to one person could be offensive to another.
Chapter 1
BACKGROUND OF THE STUDY
Instagram and others. It is where a large part of internet users upload content, share
details about their lives and interact with other users. Life on social media is an
photo sharing and many more. For most people, social media is used to keep in touch
with friends and family. For others it is used as a platform to share ideas, partake in
discussions and advertise their businesses. Over the relatively short period since its
inception, the Web has assumed an increasingly central role in the dissemination of
information and the spread of ideas. (Freitag, Chow, Kalmer, Muezzinoglu, & Niekrasz,
2012)
At the forefront of social media, memes are present. Examples of memes are
ideas, slogans, videos, and humorous images. As a matter of fact, an internet meme is
a much narrower term. It can be described as content or a concept which has the ability
to quickly spread between Internet users. (Kobierecki 2014) Millennials love social
media and post constantly, it is no question that memes have become a part of their
language. By simply looking at Facebook, one can see an example of memes on their
newsfeed. Memes have first been used to elicit laughter through simple jokes on a
related picture. It has evolved since then and has now in recent times been used to
9
promote discourse on topics such as feminism, equality, slavery, political opinions etc.
Very frequently their subject concerns politically incorrect matters. Racist, chauvinistic,
However, claiming that all Internet memes are that kind would be an excessive
simplification. On the internet there are also plenty of memes that are highly polite.
(Kobierecki, 2014)
On a smaller scale, this research has many applications to understanding how all
memes, are formed and understood. This sheds light on the relationship between
language and humor and may allow us to design better memes or at least scientifically
distinguish between good and bad ones. On a larger scale, this study is vital to
the ability to curate the limited attention of the world is highly valued skill. It also allows
us to insight into how language can combine with non-linguistics symbols to create
meaning that would not be possible with language alone. Further, this work explores of
the line between what makes something funny or not. Humor is vital to human cognition
and experience, and yet it is one of the most difficult areas to study. This paper offers
insight into what humans do and do not need in order to run a blend to achieve both
humor and understanding. The answers suggested herein are ultimately more
complicated than we would hope but are valuable in illustrating the complexity of human
mind.
10
This topic was chosen by the researchers since a majority if not all, of CAS students in
San Beda use social media when they are on the internet, are exposed to memes. The
study’s purpose is to seek out and determine the effect of memes on the CAS Bedan
Community. This would identify the positive and negative effects of memes in social
media to Bedan students and possible to millennials in other universities and colleges
as well. It can also help professors and administrators determine how they can better
THEORETICAL FRAMEWORK
The review of existing literature helps to formulate hypothesis, identify key elements of
In Laughter: An Essay on the Meaning of the Comic, French philosopher Henri Bergson
asserts that there is a central cause that all comic situations are derived from: that of
inflexibility and rigidness in life. For Bergson, the essence of life is movement, elasticity
and flexibility, and every comic situation is due the presence of rigidity and inelasticity in
life. Hence, for Bergson the source of the comic is not ugliness but rigidity. All the
examples taken by Bergson (such as a man falling in the street, one person's imitation
11
repetitive gestures of a speaker, the resemblance between two faces) are comic
situations because they give the impression that life is subject to rigidity, automatism
and mechanism.
From this, the researchers were able to relate this theory to their research study
because people laugh at stock memes for laughter, assurance and comfort. the
researcher note that Bergson’s essay is timeless and therefore was applicable to
studying interactions in the cyberspace. There is a central cause that all memes are
derived from. These memes have a generic template or a stock caption with mostly little
to no difference. Memes follow the same concept and flow of thought. Due to their
variety in terms of topics, it can rage from politics down to traffic on the road. The format
is constant and easily identifiable, but the same meme may not elicit the same reaction
depending on the one reading it. Regardless, all who see these memes can see the
mechanism or rigidity in its creation. They contain certain linguistic practices distinct in
CONCEPTUAL FRAMEWORK
This research was conceptualized to determine the relationship between memes and
millennials.
Memes Millennials
Interaction and transfer
Language in
interaction
13
Memes are defined as an idea, behavior, style, or usage that spreads from person to
person within a culture. Richard Dawkins further emphasizes that Memes (discrete units
of knowledge, gossip, jokes and so on) are to culture what genes are to life. Just as
biological evolution is driven by the survival of the fittest genes in the gene pool, cultural
evolution may be driven by the most successful memes. For memes, the usual distinct
features are in the context of the design, caption and applicability of format. The
important variables of the study. In line with this, the researchers aimed how to
understand the interaction of millennials specifically those in San Beda University and
memes, how it becomes a tool to impart knowledge, humor and form opinions.
4. What are the implications of memes in relation to social and political context?
This study may be an important topic in linguistics. The study is aimed to delve
into the online community (Social Media) through the internet, it has a faster and easier
between millennials also reveal the role of language within that community. We can also
determine how language molds the online identity of millennials. Furthermore, this study
is beneficial to those studying language and improve their knowledge on the topics of
culture, online identity and the online community. Other researchers can also benefit
from this because this paper can act as an example or resource in the topic. The
by gathering various reviews in the field of social media, internet platforms and
communications, the implication of memes and its history, etc. An extensive variety of
journals and books were specified to have an analysis on the various works of
factors comprising the language of memes and its perceived definition to the millennials
at San Beda University. This paper is useful for psychology students, teachers or
implication to millennials. This research can also help future researchers that are
DEFINITION OF TERMS
15
1. Memes - A meme is an idea, behavior, or style that spreads from person to person
within a culture.
3. Social Media - Websites and applications that enable users to create and share
content or to participate in social networking.
7. Pop culture - Modern popular culture transmitted via mass media and aimed
particularly at younger people.
10. Stress - A state of mental or emotional strain or tension resulting from adverse or
very demanding circumstances.
This research will focus on the language of memes and its implications to
millennials. This study limits its coverage to the College of Arts and Sciences students
16
only. Out of the 2445 CAS students enrolled, 96 students were used as a sample in
conducting the survey in line with the Slovin formula. The data was primarily composed
researchers and online observation also added to the data collection. This study
focuses on the reactions and interactions of millennials about memes in social media
but did not include other factors such as peer pressure and family upbringing.
common problems encountered, the extent of human interest in memes, its implications
in terms of social and political context, and how memes help millennials cope with their
problems. Therefore, the age group of 17 to 22 years old would be the perfect
respondents for this research. Each of the respondents is given the same questionnaire
to answer. Given the limited time, this study is limited to the conduct of surveys and
Memes were originally described by Richard Dawkins in his book The Selfish
memes are tunes, ideas, catch-phrases, fashion trends, tool making or architectural
techniques. Just as genes propagate in the gene pool, ideas also propagate. A meme in
the meme pool (much like a gene in the gene pool) can only survive if the represented
17
knowledge evolves. Without adapting to the constantly changing conditions of the social
world, the value or usability of knowledge will diminish and the meme will die.
While this simple idea has been the source of much academic debate about what a
meme is and how it works, the word “meme” has been picked up by internet users
around the world (Shifman, 2013). As stated previously, online, a meme or “internet
meme” is used to describe the rapid uptake and spread of a ‘‘particular idea presented
as a written text, image, language ’move,’ or some other unit of cultural ’stuff’’’’ (Knobel
and Lankshear, 2007). Another definition states that an internet meme is “a neologism
used to describe a catchphrase or concept that spreads in a fast way from person to
person via the Internet” (Wikipedia). An internet meme can be anything from a single to
word to a graphic, from a song to a video. A simple Google search of the term “internet
meme” returned 62,500,000 results (March 23, 2014). Many of the first results lead to
sources of templates that internet users can use to make their own.
One of the main differences between academia’s view of memes and the internet’s is
that “serious” memetics tends to focus on the longevity of its memes. Internet memes,
on the other hand, tend to describe recent, often short lived fads that can rise to
“internet fame” in a matter of hours or days or weeks and then fade away into nothing.
Another difference is that the unit of an internet meme tends to be considered obvious
and concrete such as youtube videos or image macros that lure many spinoffs as
18
opposed to the more abstract and controversial unit of traditional memetics research.
Both types of memes however can be best understood as cultural information that is
passed from person to person, but in aggregate scales into social phenomena with a
wide- reaching impact on the mindsets, behavior and actions of social groups (Knobel &
Lankshear, 2007).
human processes that usually take decades if not centuries of time to take place. One
of the most obvious areas of study is language change. Diachronic linguistics is often
difficult because it deals with changes that take place over hundreds of years and the
data available from past centuries is very sparse and heavily edited. Internet memes,
particularly those with linguistic elements are a unique opportunity to look at language
Unfortunately, academic research into internet memes in general is still in its infancy.
There has been some interest in the general model of evolution or growth that internet
memes follow. A “meme lifecycle” has been compared to that of both viruses
(Paradowski 2012) and parasites (Bjarneskans et al.). Various studies have attempted
to create a generalized model of the growth and spread of memes over time. Wei et al,
2013) used a viral model to predict which of two generic memes would spread the
farthest and also experimented with whether or not the outcome of meme propagation
ideas,” which they also call memes. They also found that a standard epidemiological
model was a good fit for diachronic patterns of the adoption of lexical memes.
In a more general sense there has been a great deal of work on showing how the
spread of information online follows a power law distribution often with reference to
Zipf’s law (Huberman & Adamic 1999, 2001, Adamic 2011). Zipf’s (1949) law states that
the frequency of a word is inversely proportional to its rank in a frequency table. In other
words, in natural language the most frequent word is twice as frequent as the second
most frequent word and three times as frequent as the third most frequent word. The
distribution shows that you get a few high frequency words and very many low
frequency words. None of these studies have looked at specific examples of memes or
Chapter 2
This chapter of the research will discuss in further detail the research
methodology that has been adopted in the present study. The method of the study used
in this study was not chosen randomly but was chosen because of its applicability on
the details of the topic and considers procedures for gathering, analyzing and
interpreting the data inferred from the collective answers of the respondents to the
questionnaire related to this study, to gather reliable information and apply the same to
this research. This chapter also presents specific procedures or techniques used to
This study uses the Convenience Sampling Method in obtaining and analyzing the data
necessary for the study. This method is used when the research’s objective is to gain
data and information from a population where subjects are selected because of their
population that is close and easier to test. The researchers took into consideration the
topic of the study, the Convenience Sampling Method was found to be an appropriate
method because matters which involve all or almost of the respondents use social
media and encounter memes on a frequent basis. The study aims to serve as a means
to study memes and its effects on millennials, their perception and its critical role online.
The origin of this research study began when researchers, through Dr. Nerissa
M. Revilla decided to formulate a topic that would be submitted for validation at a given
deadline. The researchers through group meetings, created and designed a topic that is
relevant to College of Arts and Sciences of San Beda University students’ everyday
lives.
The researchers, being creative and socially aware of the problems of the
internet came up with the topic “The Language of Memes and its Implication to
Millenials”. The topic aforestated, being the integral part of social media, has become
the day to day go to of every student rather than their books. The substance of the topic
being foreign to past academic research, and one of the first topic to emerge in
22
Upon its approval, Dr. Nerissa M. Revilla instructed the researchers to create
problems regarding the topic, through hours of research, it emerged as the main
problems of the research study. The five problems become the epicenter of the
research. Its one of the main parts of the research, because it determines the flow of the
study. Through the approval and guidance of Dr. Nerissa M. Revilla the designed
determine the methods and instruments to be used for gathering of data; the method to
six (96) College of Arts and Sciences students of San Beda University. The statement of
the problem has a vital role, it is the root for the formulation of sub-questions to add up
in accuracy of obtaining reliable information and data regarding the said topic.
CONSTRUCTION
research topic, research title and statement of the problem were consecutively
approved. There were six research objectives that we ought to be answered in the
adviser suggested that all questions must be a closed-ended question was approved
consequently so that the researchers can elicit a more substantive response from the
23
respondents. The first, second, third, and fifth objective questions were constructed as
checklists while the fourth and sixth objective questions used the Likert rating scale.
VALIDATION
In the allotted meetings for the topic proposal, Dr. Revilla required the
researchers to give at least five possible research thesis topics to choose from. She will
then choose one before the researchers can conduct the actual research. When the
topic, Memes: The Cyberworld and Effects on Students was proposed, the title was
revisions made to the Statement of the Problem and the Survey Questionnaire when it
was submitted for approval. The Statement of the Problem was revised in order to
better capture the desired sentiments of the researchers. It was done in a way where
the questions were relevant to the topic. The survey questionnaire underwent four
revisions due to compatibility errors between the Statement of the Problem and its
RETRIEVAL
the survey. However, the researchers experienced delays because some respondents
decided not to immediately answer the questionnaires and return them in a later date.
24
October 2018.
ADMINISTRATION
students in the vicinity of the campus. The researchers computed for the sample size
conclusion for the study. The process of computation will be expounded upon later on in
this chapter. The answers acquired through the distributed hard copies of the Survey
Questionnaire were then encoded to avoid confusion and create a concrete copy of the
true total of respondents who answered and likewise their answers. The researchers
underwent a manual process of checking and tabulation, the process was time costly
but successful.
SAMPLING PROCEDURE
explained and the computation of the Sample Population will be provided for. This study
has 1st Year to 4th year students from various courses in the College of Arts and
Sciences as its desired respondents. The number of Respondents from each course are
determined through the use from the Random Sample Generator and are as follows: 47
25
from Entrepreneurship, 2 from Psychology and 6 from Sports and Wellness with the
total of 96 respondents. The total number of respondents was determined with Slovin’s
Formula.
n = ___N____
(1 + Ne²)
Where:
n = Sample Population
N = Total Population
e = Margin of Error
Substituting the value of N with 2445 which is the total number of CAS students and e,
n = __2445____
(1 + 2445(0.10) ²)
n = 96.070726
n = 96
We now have the number of respondents which is 96 CAS students. The group will use
Chapter 2 will discuss the data interpretation process. The information gathered by the
questionnaire and the formulas used on different type of questions is included. For Part
IV & VI on the questionnaire, the Likert scale was used to compute the weighted mean
in order to come up with the correct interpretation. It is arranged as such that 5 stands
for Strongly Agree, 4 for Agree, 3 for Neutral, 2 for Disagree and 1 for Strongly
Disagree. For the other remaining questions in the questionnaire, they were in the form
of multiple choice wherein the respondents could have more than 1 answer, the
A. Weighted Mean
WM = Σfx
Σn
Where:
WM = Weighted Mean
f = Frequency
x = data
n = number of respondents
A set of corresponding verbal interpretation was assigned for the value of the
B. Percentage
This formula is to be used in interpreting the data under the multiple-choice
questions.
P = f x 100
N
Where:
P = Percentage
f = Frequency
n = Number of Respondents
Chapter 3
This chapter presents the results and discussion of the data gathered. The data
aims to show the insights of students in the College of Arts and Sciences in San Beda
University regarding the Language of Memes and its Implications. The following data
shows the collective answers gathered through a survey for the questions enumerated
in the Statement of the Problem. The order of data is in the same order of the questions
I. Respondents Profile
Table 1.1 Age
The tables above show the data regarding the demographic profile of the
respondents. A total of 96 CAS students from SBU participated in the study. In table
29
1.1, The majority of students were Fourth Year or Seniors at 48.95%, followed by First
Year or Freshman at 26.04% then by Third Year or Juniors at 18.75% and lastly by
gender, Table 1.2 states that 55.20% are male and 44.80% are female. Table 1.3
shows that most of who participated were ages 19 and 20 with a corresponding
percentage of 73.95% & 41.6% respectively. The number of respondents with ages 18,
21 and 22 has a percentage of 10.41%, 16.6% and 13.54%. For the courses, table 1.4
since the researchers used the convenience sampling method, the highest percentage
ended up being Legal Management at 48.95%. The two courses Financial Management
and Marketing placed second at both 13.54%. The other courses such as Accounting,
Table 2
The table provided above shows the insights of the respondents regarding the
research topic. The respondents could have more than one answer to this question, so
the total number of answers shown do not reflect total number of respondents. Majority
of the respondents answered that they believed that memes are just Jokes having been
followed by Creative Work and Humorous Image at 87.5% and 81.25% respectively.
With these results, most of the respondents answered that they view memes as for fun
only. However, it is worth noting that almost half of the respondents classified or
answered Social Idea at 44.70%. The least number of votes being propaganda tool.
Seen above is the nuisances of memes in social media. There are nine items
stated wherein respondents are allowed to choose whatever problems they could
discern in using social media. As seen on table 2 the landslide result that memes is a
joke for most of the respondents conflicts this table, because as humor being the
essence of memes means it does not afflict people problems and relieve them for any
stress they are going through. Which is why here memes are facing nuisances.
The highest percentage problem is that ‘Meme makers don’t always think about
the person/s involved behind the photo’ it means that the creator of the memes does not
think about the feelings of the person that is the subject of meme. It only means that we
the user of social media disregard the feelings of the person show on the photo just to
feel happy and relieve our stress from the injury of another.
I consider memes to be an
essential part of social media 3.98 1
Table 4 provides the result of what is the extent of human interest in memes. The
top choice of respondents with a weighted mean of 3.98, is that they consider memes to
be a part of social media. Its is necessary for a meme to be on social media because
33
memes are the vital part of social media, respondents go to social media and look at
memes. They always look for memes, because its their everyday routine to check out
It is necessary for every individual to open their phone and go to social media
apps and check out memes because if not for it, the social media has no life and cannot
have their phone in hand to continuously, every day, have the ability to check memes.
V. What are the implications of memes in relation to social and political context?
Table 5
34
Table 5
shows the Assessment on the implications of memes in relation to social and political context.
The data presents the corresponding frequency and percentage of each statement from this
objective. With the highest percentage of 77%, the respondents agree that funny memes can
act as an avenue to young adults who wouldn’t otherwise pay much attention to politics. Most of
the respondents also agree that using memes, social issues can be highlighted and be made
aware of (62.5%), making fun of politicians often serves as a release valve, a way to make
difficult truths into something digestibly viral (56%), memes bring power or celebrity or influence
35
down to the level of the crowd (55%), memes can be used as a tool to change political views
(54%), memes are a powerful force in driving ideas (53%), the combination of social media and
politics can of course have many negative effects (52%) and memes tend to shape the
mindsets, forms of behavior and actions of social groups (50%). While some of the respondents
agree that memes can easily become our own personal echo chambers with 46.87%. The least
frequency with 26.04% is the statement; political memes have the potential to completely
VI. How do memes help the respondent cope with personal problems?
Table 6
Table 6 shows the assessment on the implication of meme in relation to social media
and political context. The result of the consolidated answers of the respondents to the question,
How do memes help the respondents cope with personal problems. Among the answers
provided in the questionnaire, the one that has the highest computed weight mean of 1.43, is
the statement which says that memes are a viral delivery system to get ideas into people’s
head. Meanwhile, among the answers in the questionnaire, the one with the lowest computed
mean weight is the statement saying that the internet meme culture can potentially lead to a
Chapter 4
37
millennials on CAS students in San Beda University – Manila. From the significant findings, the
researchers arrived at some conclusions and recommendations that serve as contribution to the
research study.
SUMMARY OF FINDINGS
The following are the findings formulated from the responses and data gathered on the
1. Demographic Profile
respondents are with the age bracket of 18 to 22 years old. 55.20% of the
were male and 44.80% were female. Most of the respondents has a 4 th year
The problems of memes in social media that shown in the gathered data was
that meme makers don’t always think about the person/s involved behind the
photo (77.08%) and that while memes are supposed to be funny, it could also
Based on the gathered data in Chapter 3, with the highest weighted mean
and that memes are a medium born for the internet (3.94).
5. What are the implication of memes in relation to social and political context?
The highest percentage that is shown in the data about the implication of
memes in relation to social and political context was that funny memes can
act as an avenue to young adults who wouldn’t otherwise pay much attention
to politics (77.08%) and that using memes, social issues can be highlighted
Based on the findings, it was shown that with the highest weighted mean of
1.43, memes are a viral delivery system to get ideas into people's heads.
CONCLUSION
1. More than majority of the respondents believe memes are viewed as jokes and
visual representations.
2. That the respondents Strongly Agree that memes are funny due to their
3. That objectification, stereotyping, racism, sexism and many more are very
apparent in memes.
4. That certain things in Philippine society are taboo but millennials are
challenging these societal norms and memes are helping by highlighting these
5. For most of the respondents, they do not believe memes inherently should
6. That almost all respondents believe that memes are essential to social media
and are inseparable. That memes are a medium born for the internet and is
7. The respondents barely agree that political memes can change how society
views mass media news. Although at the same time, more than majority of
involved in politics more. Funny memes are effective in inciting interest due to
the respondents’ habit of spending time on social media. They are exposed to
9. That millennials often use memes as a way to cope with their own personal
problems.
RECOMMENDATIONS
Based on the summary of the findings and the conclusions drawn, the following are the
1. For students and researchers with the same studies such as this:
To learn and understand meme culture and its effects on student millennials with
Using the gathered data on this research, future researchers should place
importance on how to approach the topic with respondents who are in different
age targets.
The researchers likewise recommend that they constantly ask for perspectives
their own understanding and knowledge and not rely on external factors such as
BIBLIOGRAPHY
Attardo, S. (2001). Humorous Texts: A Semantic and Pragmatic Analysis. Humor Research
Series, 6. Berlin and New York: Mouton de Gruyter. ISBN 3-11- 017068-X.
Attardo, S. & Chabanne, J. (1992). Jokes as a text type. HUMOR. 5:1. 165-176
Freitag, D., Chow E., Kalmer, P., Muezzinoglu, T., & Niekrasz, J. (2012). A Corpus of Online
Discussions for Research into Linguistic Memes. Proceedings of the seventh Web as Corpus
Workshop (WAC7). Kilgarri, A & Sharo, S. (Eds.).
Lewis, Paul. (1989). Comic Effects: Interdisciplinary Approaches to Humor in Literature. Albany,
NY: State University of New York Press.
Renouf, A., Kehoe, A. & Mezquiriz, D. (2004). The Accidental Corpus: issues involved in
extracting linguistic information from the Web. Advances in Corpus Linguistics. K. Aijmer & B.
Altenberg (Eds.). Amsterdam: Rodopi, 403-419.
Wei, X., Valler N.C., Prakash, B.A., Neamtiu I., Faloutsos M., & Faloutsos C. (2013). Competing
Memes Propagation on Networks: A Network Science Perspective. IEEE Journal on Selected
Areas in Communications, 31(6), 1049-1060.
APPENDIX A
LETTER TO RESPONDENTS
Dear Respondent,
Pax!
We, students from the College of Arts and Sciences of San Beda University, are
conducting a study entitled, “The Language of Memes: Its Implication to Millennials” as
partial fulfillment of the requirements in ENG04 (Research Methods and Applications) by Prof.
Nerissa Revilla.
Relative to this, we kindly ask five minutes of your time to fill out the following questionnaire as
honestly as you can. The objective of this research is to ascertain the relationship or connection
between memes and millennials. All answers and information submitted will remain confidential.
Please answer objectively and truthfully.
If you have any questions or concerns, please contact Ravenson Bernardo at 09983268763 or
Jasper Montero 09062727391.
Thank you for taking the time to assist us in our educational endeavors.
Sincerely,
Bernardo, Ravenson
Montero, Jasper
Cabrera, Vinz Lawrenz
43
APPENDIX B
I. Respondent Profile
☐ Joke
☐ A humorous image
☐ Viral video
☐ Piece of text.
☐ Cultural Symbol
☐ Social Idea
☐ Propaganda Tool
44
☐ Social commentary
☐ Political opinion
☐ Others: _________________________
_________________________
_________________________
☐ Meme makers don’t always think about the person/s involved behind the photo.
☐ Meme makers crop out the full story behind a controversial issue.
☐ While memes are supposed to be funny, it could also be offensive to others.
☐ Some memes encourage stereotyping, sexism and cruelty online.
☐ The macros on memes can encourage racial or gender stereotypes.
☐ Some meme makers do not always think about the consequences of their actions. (e.g.
capturing a
photo without permission or posting an old middle school photo without the person’s
consent).
☐ Objectification or the prejudice of an individual is the humor or the very essence of memes
☐ Memes don’t circulate because they’re true. They circulate because they’re funny.
☐ Memes that are spread as fake news are also a significant driver
of misinformation especially on Facebook
Strongly Agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1)
SA A N D SD
4.1 I consider memes to be an essential part of social media
4.2 Memes are relevant to my interests
45
V. What are the implications of memes in relation to social and political context?
Place a check ( / ) if you agree with the statements
VI. How do memes help the respondent cope with personal problems?
Strongly Agree (5) Agree (4) Neutral (3) Disagree (2) Strongly Disagree (1)
SA A N D SD
6.1 The Internet meme culture can potentially lead to a better awareness
46
confront them
6.5 The Internet meme culture has contributed to opening an honest
APPENDIX C
47
TABULATION OF DATA
I. Respondents Profile
Age
Table 1.1
Gender
Table 1.2
Year
Table 1.3
Course
Table 1.4
48
47 48.95%
Memes that are spread as fake news are also a
significant driver of misinformation especially on
Facebook.
V. What are the implications of memes in relation to social and political context?
Table 5
51
the crowd.
Making fun of politicians often
attention to politics.
VI. How do memes help the respondent cope with personal problems?
Table 6
and anxiety
often characterized in
APPENDIX D
CURRICULUM VITAE
54
Ravenson Bernardo
33 Almond St., Brgy. San Roque, Marikina City
09983268763
bernardoravens@yahoo.com
______________________________________________________________________
Educational Background
2013-Present San Beda University Manila
Undergraduate, Bachelor of Science in Legal Management
2011-2013 Morning Dew Montessori
2009-2011 Marikina Catholic School
2008-2009 Mother Goose Grade School
______________________________________________________________________
Skills:
Computer literate
Time management
Self-motivated
Detail attentive
Strong leadership skills
______________________________________________________________________
Seminars Attended
November 7, 2018 - LEX Start Up: Legal Aspects of Starting a Business in the
Philippines
Blk 14 Lot 4 Diamond Crest Village San Jose del Monte Bulacan
09062727391
monterojasper@yahoo.com
______________________________________________________________________
Educational Background
2015-Present San Beda University Manila
Undergraduate, Bachelor of Science Major in Legal Management
2013-2015 University of Santo Tomas
Undergraduate, Bachelor of Music in Music Educatio
Empahasis in Piano
2009-2013 Mater Carmeli School of Novaliches
2003-2009 Our Lady of Fatima University
______________________________________________________________________
Skills:
Adaptability
Time management
Self-motivated
Team work
Leadership
______________________________________________________________________
Organization
09362226713
vinz_cabrera@yahoo.com
______________________________________________________________________
Educational Background
2013-Present San Beda University Manila
Undergraduate, Bachelor of Science Major in Entrepreneurship
2010-2013 Angelicum College
2003-2010 Angelicum College
Skills:
Adaptability
Time management
Self-motivated
Team work
Leadership
______________________________________________________________________
Seminars Attended