A

Project

On

Entrepreneur

At

Submitted To: Prof. Ritesh Patel

Submitted By:

Anisha Jani [F - 20]

Janki Desai [H-13]
Nikesh Ditani [F -23]
Ronak Patel [F-13]

S.V.Institute of Management
Introduction about Gajanand Foods PVT LTD:

 In the earlier life Mr. Natvarbhai patel has a floor factory.

 After that he generates the idea of starting the selling of different types
of massala’s that are used in home.

 The name “Gajanand” is generated by him because of great belief in

lord Ganpati.

 In 1982 the Gajanand Foods Pvt. Ltd established.

 In starting stage company sale their product without packing that is

loose material.

 In 1990 company use packing for its product.

 Company has variety products like chilli powder, turmeric powder,

coriander powder, coriander cumin powder, in the various instant mix,
garam masala, tea masala, achar masala, hing and many other
products.

“Let him who would be moved to convince others, be first moved to convince
himself”
Thomas Carlyle

S.V.Institute of Management
 In 1995 company as a quality product gets Agmark as symbol for the
products.

 In the year 2003 company use metallic packing in all the products. Due
to metallic packing the quality of the products is maintained.

 In the year 2009 company take actress Apara Mehta as a brand

ambassador.

 Recently company is in good position and wants to boost up the

business and going to start its project in Santej in Gujarat and through
this plant the company wants to export their products.

 The company’s main target is to maintain quality of the products.

 In 27 years company’s Growth is five time than of establishment.

“A leader is a dealer in hope”

Napoleon Bonaparte

S.V.Institute of Management
Vision of the Company:

Our aim to reach millions of kitchen can be achieved

through customer's love, trust and proper feedback for our
products.

Mission of the Company:

To start its project in Santej in Gujarat and through this

plant the company wants to export their products.

“We are what we repeatedly do. Excellence, therefore,

is not an act but a habit”

Aristotle

S.V.Institute of Management
Punch line:

We, from India ... the “Spice Land”

Separated unit:

PATELJI brand is being developed at a separated unit with

standard quality and its marketing network has already
started under the banner of Gajanand Foods Pvt. Ltd.

“Try not to become a man of success but a man of value”

Albert Einstein

S.V.Institute of Management
About Samir Patel:
 Mr.Samir Patel born in 8th july 1976.

 He completed his graduation in commerce in Ahmedabad.

 He recently working as a Director of Gajanand Foods PVT. Ltd.

 He currently stays near science city in Ahmedabad.

Quality which lead Samir Patel towards Success:

 His entrepreneurial ability.

 Strong Belief in themselves.

 Have passion for his Business.

 Highly Motivated and Energetic.

“I don't design clothes, I design dreams”

Ralph Lauren

S.V.Institute of Management
Traits of Samir Patel:

TRAITS FACTS

 IDEA GENERATER
 Opportunity seeker
He came out with new brand PATELJI is being developed at a
separated unit with standard quality and its marketing
network has already started under the banner of Gajanand
Foods Pvt. Ltd.
He finds opportunity in EXPORT business so he developed
new brand PATELJI at a separated unit with standard quality
under Gajanand Foods Pvt. Ltd.

ENTREPRENEURIAL He falls to the business entrepreneur group who strike both

production and marketing.
CHARACTRISTICS

 Active Person He actively participated in Marketing as well as Production

activity.

 Flexible Flexibility and adaptability in business which molded him

into successful entrepreneur.

“Life is like a game of cards. The hand that is dealt you represents determinism; the way
you play it is free will”

Jawaharlal Nehru

S.V.Institute of Management
Key Success Factor of Samir Patel:

 According to him Experience is the most important part for lead in

the market.

 According to him strong family is the pillar that leads business

towards success.

 Setting High Target.

 Proper Utilization of resources.

 By providing best quality product create good image in the

market.

“There are no secrets to success. It is the result of preparation, hard work, and
learning from failure.”

Colin Powell

S.V.Institute of Management
 Samir Patel on success dimension:

Very
Very favourable Intermediate unfavourable

Leader-Member Good Good Good Good Poor Poor Poor Poor

Relations                
                 
Task Structure High   Low   High   Low  
                 
Leader Position                
Power Strong Weak Strong Weak Strong Weak Strong Weak

Situations 1 2 3 4 5 6 7 8

“Success is the ability to go from failure to failure without losing your enthusiasm”

Sir Winston Churchill

S.V.Institute of Management
Samir Patel on leadership dimension

“Skill and confidence is an unconquered army”

George Herbert

S.V.Institute of Management
Market Network of the Company:

Gujarat

Maharashtra

Rajasthan

“When was ever honey made with one bee in a hive?”

Thomas Hood

S.V.Institute of Management