Professional Documents
Culture Documents
Case Study For Food Delivery and Service Company
Case Study For Food Delivery and Service Company
The option for expansion across different cities and colleges in America is the right choice for
food service because the demand for pickup and delivery service would increase owing to the
The decision for target market and expansion would base on many factors. Regarding colleges
and towns in America, the primary element would be demand. The food delivery service should
be increased in colleges that are far from a city or require appropriate access for transportation.
In this element, students would require food at their disposal and the service would be widely
accepted by people[ CITATION Kee20 \l 1033 ]. There college town in Iowa, Florida, Texas,
and Indiana would be the best entries for business expansion as less competition is present in the
food supply chain. Moreover, most of the students have access to technology.
The prioritizing can also base on company physical representation and factors related to
development and infrastructure. The mode of transportation would also remain a deciding
element for expansion as the delivery service cannot be expanded in low lying areas.
Another element that can help in prioritizing business expansion would be the locality and
suburbs of colleges and towns. For example, consider the case of colleges in New Jersey and
Connecticut. Some of the education centers are far from supermarkets and fast-food chains. Here
the food delivery service would receive the highest attention as a student can easily order food
through a mobile application[ CITATION Pér17 \l 1033 ]. However, the colleges present near to
city would be the last category for selection as a lower number of students would use the mobile
prioritizing expansion in American cities. Some of the high schools and colleges restrict students
to mobile phones on school premises. The business would not target these schools and the
The first strategy would be direct marketing and promotion. The food delivery and
service application can offer cash discounts and free service for students which can easily
increase the number of subscribers to a mobile platform. Moreover, fringe benefits would
attract people towards food delivery services[ CITATION Kum183 \l 1033 ]. It would be
a wise decision for schools and colleges as most of the students tend to look towards
economical services. A good promotion would certainly populate the application form to
present competitors.
system for students in school and colleges. Moreover, the option of student identification
can help to gather many participants because it helps to provide a secure platform for
identification. The food delivery service can easily track students and provide a high
The strategy of a free trial can also help to maximize initial signups. The major reason for
this approach is to engage the audience with innovative and non-conventional business.
Trials would not only reduce the economic issue but involve students from local suburbs.
user engagement on platforms like Facebook and Twitter. The food delivery service can
easily run a campaign that includes a complete package for features and service. The
application can also include an option for feedback and recommendation. It would gather
new areas in America and help to reach people who require delivery service in their
locality[ CITATION Lin181 \l 1033 ]. Many colleges in America face the issue of food
supply and it would a main advantage for the food delivery service.
It is clear that company offer discounts to order made through its applications. The key
value proposition can be used as a strategy in locales where the supply chain of food is
limited. There are many towns in America where the Black community resides and the
food chain is affected base on long distances. The company can easily target colleges and
provide the service. It would help to expand the customer base and connect more towns
Initial signups can be maximized if the company uses direct channels for business.
Colleges can be approached for short term contract and permanent business relationship.
Moreover, demographics like population and education centers can easily improve the
subscribed for a web application. The main requirement for the company is to expand its