Social Media Marketing (SEO)

Module 1 - Introduction to Online Search

1. The search giant Google celebrated it's _____________ birthday in 2014.
Seventeenth.

Fifteenth.

Eighteenth.

Sixteenth.

Feedback:
Correct. Well Done
Score 1.00 of 1
2. Define an Internet Search Engine.
It is a web spider that is sent out to retrieve and fetch as many documents as
possible.

A written program for the retrieval of data, files, or documents from a database or
network for the end users from the world wide web.

Feedback:
Correct. Well Done

A set of program that gives out random results as per the users query.

A set of random algorithms used by major companies to understand user queries.

Score 0.00 of 1
3. Which are the top 3 search engines of today ?
Google, Baidoo and Bing.

Google, Yahoo and Ask

Ask, AOL and Google

Google, Yahoo and Bing

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4. The type of people who are online a lot are called ____________.
Digital Omnivore
 Feedback:
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Obsessive

Newbie

Porn Hound
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5. How do knowledge workers enhance their productivity with the help of
internet ?
Physical and technical barriers are removed while on cloud.

Social, time related or contextual barriers are removed.

Complex interactions cannot be simplified.

Answer 1 & 2.

Feedback:
Correct. Well Done
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6. Users on the internet mostly search for ?
Products & Entertainment

Information

Services

All of the above.

Feedback:
Correct. Well Done
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7. The web is made of over ____________ individual web pages?
60 million

60 Trillion
 Feedback:
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60 Billion

50 Billion
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8. We can seek to access information from a search engine by typing a
_____________ ?
Alphabet

Keyword

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Correct. Well Done

Letter

Sentence
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9. Most search engines perform the below given tasks effectively.
They search Internet based on important words and index what and where they find
them.

They allow users to look for the words or combinations of words found in that index.

Answer 1 and 2

Feedback:
Correct. Well Done

None of the Above

Score 0.00 of 1
10. Briefly, what is SEO ?
SEO is about building the links and marketing the unique value of the
site/organization's offerings

SEO a discovery of the terms and phrases (keywords) that generate traffic for a site.
 SEO is simply a matter of making sure a site is structured in a way that search engines
understand.

SEO is a method of navigation for users on the internet.

Module 2 - Introduction to Search Engines
1. What is an "Advanced Search" on a Search Engine?
A more extensive form of search conducted by a Search Engine

A search option that can be used by experts from a specific subject

An option in most major search engines that allow users to specify certain search
criteria.

Feedback:
Correct. Well Done

None of the Above

Score 1.00 of 1
2. Typically, a crawling process involves…
Move across existing pages, read site map data, detect new pages and look for
updated pages.

Feedback:
Incorrect.

A search option that can be used by experts from a specific subject

An option at most of the major search engines that allow users to specify certain
search criteria.

Crawl already existing pages, scan for keywords, detect new pages, updates
existing pages, delete dead links
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3. Which of the following statements is true? "The World Wide Web is a…
A culmination of search engines

A means for one way or two way communication via the internet

A place where websites are stored and viewed

Network of Links
 Feedback:
Correct. Well Done

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4. Define Crawling
The process by which the Search Engine “Bot”  discovers new and updated pages, to
be added to it’s index.

Feedback:
Correct. Well Done

The process by which the Search Engine "Bot" scouts through web pages to
eliminate irrelevant ones

The process by which the Search Engine "Bot" sorts information

None of the above

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5. Search bots are better known as ?
Penguins

Hummingbirds

Spiders

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Pandas
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6. Which of the following statements is true…
Build for search engines, not for users

Build for users, not for search engines

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Build for crawlers, not for users

Build for users, not for social media

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7. How does one drive more visitors to the website through search
engines?
By effective use of keywords

By updating one's website regularly

By making sure your pages rank higher for specific keywords

Feedback:
Correct. Well Done

By adding sufficient images

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8. What are the classification of Keywords?
Browsing, Buyer and Comparison Keywords

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Correct, Welldone

Browsing, Seller and Buyer Keywords

Comparison, Browsing and Seller Keywords

None of the above

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9. What is Google's PPC program known as?
Google AdSense

Google AdWords

Feedback:
Correct. Well Done

Google Analytics

None of the above

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10. What is the most important element of a successful online
marketing strategy?
Having a clear understanding of what your target audience is looking for
 Feedback:
Correct. Well Done

Understanding where your TG is hanging out

Excellent quality content

Regular activity
Module 3 - Understanding Google Page Rank
1. What is the most recent update on Google Algorithms as of 2014 ?
Social referencing

Feedback:
Correct. Well Done

Paid search

Organic Search

None of the above

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2. What type of business can benefit the most from local search?
A remote tech support company

An e-commerce website

A restaurant

Feedback:
Correct. Well Done

All of the above

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3. Easier to Garner Deep links is one of the advantage of__________
domain?
Single Domain

Multiple Domain
 Feedback:
Correct, Well done

Both the Domains

None of the above

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4. Which of the following are elements that influence on-page factors?
Optimum frequency of occurrence of specific keyword(s) in that page.

Appearance of those keywords in the title and/or in the URL.

Occurrence of a related keywords in the same page – which means that whole page
talks about a specific thing.

All of the above

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5. Which of the following is not a Google Ranking Factor?
On Page factor

On Site factor

Local Search factor

Paid search factor

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6. What is the logic behind using user behavior as a factor that influences
search rankings?
It is based on the fact that, when a user clicks a link from SERP and do not come
back, then the user is satisfied or happy

Feedback:
Correct. Well Done
 The more the users visit a page, the higher the quality of its content will be

Your past search habits impact your future search results

All of the above

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7. What are on-site factors also known as?
Website factors

Primary factors

Off-page factors

Social performance
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8. Google crawls in ___________ order of page rank?
Increasing Order

Evenly Order

Decreasing

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Any order
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9. The quality of the web site (or) web portal in which the web page is
available influences which searching factor?
On Page factor

On Site factor
 Feedback:
Correct. Well Done

Local search factor

None of the above

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10. The phenomena of going back and forth to web pages and
SERP’s is known as?
Backlinking

Pogosticking

Backstinging

Pogolinking

Module 4 - Introduction to Search Engine Optimization

1. Search engines can track user clicks in order to "learn" from users which
pages are most relevant to a query. What is this process called?
Click Tracking

Feedback:
Correct. Well Done

Click Analysis

Click Checking

Click Counts
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2. What is the last step in SEO Pyramid?
Social Engagement

Feedback:
Correct, Well done

Link building
 Keyword Targeting & Research

Accessible and High quality content

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3. What is Spamming?
Any process whereby a search engine is illicitly manipulated in order to guarantee
a high placement

Feedback:
Correct. Well Done

Excessive use of keywords

Acquring paid results

Overt use of images

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4. What can good SEO do for your business?
Improve online sales

Improve content discovery

Open up career avenues

All of the above

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Correct. Well Done
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5. What % of offline purchases are conducted without any online research?
50%

30%

11%

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Correct. Well Done

22%
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6. The practice of grouping web pages by topic to form a directory is
known as ?
Crawling

Categorization

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Characterization

Page Ranking
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7. What does SEO entail?
Constructing a page in a way to improve its placement on SERPs

Feedback:
Correct. Well Done

Using keywords to make your content crawlable

Using high quality design for higher rankings

Using high quality content for higher rankings

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8. In 2011 how much money was sent by consumers on online buying?
USD 2 billion

USD 200 billion

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USD 2 million

USD 200 million

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9. What is the core goal of SEO?
 Higher rankings

More web traffic

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Correct. Well Done

Increasing Bottom Line

Internet Marketing
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10. What % of all consumer spending is done via the Internet?
30%

20%

15%

10%

Feedback:
Correct. Well Done
Module 5 - How to Build an Accessible Site
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1. Which of the statement is false in Optimizing the Meta description?
Accurately Summarize the page content

Use unique description for each page

Use common description for each page

All of the above

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2. Which of the statement about Title Tags is correct ?
It appears on each and every page on your website
 you only need to give a title tag to your Home Page

your Home Page is the only page that is likely to appear on an SERP

Feedback:
Incorrect.

it is applied to your social media pages as well

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3. Search engines understand page content through…?
Title Tags

Primary Keywords

Title text

Meta Description Tags

Feedback:
Correct. Well Done
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4. Which of the following elements can be included in the title tag?
Location of your business

What your business offers

The Company name

All of the above

Feedback:
Correct. Well Done

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5. Where does the content of your title tag appear on an SERP?
In the second line under the name of the website

On the first line

 Feedback:
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As a part of the description

It does not appear on the SERP

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6. Which of the statement is false in Optimizing the title tags?
Accurately describe the page content

Create unique title tags for each page

Use brief but descriptive titles

Create common title tags for each page

Feedback:
Correct, Well done
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7. How does one optimize a meta tag description?
Accurately summarize the page’s content

Use Unique descriptions for each page

Use relevant keywords

Answers 1 and 2

Feedback:
Correct. Well Done

Score 1.00 of 1
8. Complete the sentence. A Title Tag …
Tells the search engines the topic of a particular page

Tells the users the topic of a particular page

Tells the search engines as well as the users about the topic of a particular page.
 Feedback:
Correct. Well Done

Tells the Google Bot how to treat a page

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9. Which of the following is often used to optimize title tags?
Accurately describe the page’s content

Create unique title tags for each page

Use brief but descriptive titles

All of the above

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10. In SERP page, how do you ensure that your users understand
whether or not your page is what they are looking for?
Effective use of keywords

A crisp description

Feedback:
Correct. Well Done

Using appealing images

All of the above

Module 6 - Keyword Research and Analysis

1. What is the most important element in all web pages to optimize the number of
visitors?
Title tags

Meta description tags

Keyword tags

Feedback:
 Correct, Welldone

Anchor text
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2. What are your website's access logs also known as?
Visitor logs

Hit Logs

Feedback:
Correct, Welldone

Visitor Counts

Number of Hits
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3. What is KRA?
Keyword Ranking Analysis

Keyword Research and Analysis

Feedback:
Correct, Welldone

Keyword Ranking Algorithms

None of the above

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4. Why is Keyword Research and Analysis important?
To plan Off page SEO and Link Building Strategy

To find the best keyword to advertise

To understand competition

All of the above.

Feedback:
Correct, Well done
Score 1.00 of 1
5. In simple words, what is a keyword analysis?
Check what keywords people are using to search on the web

Feedback:
Correct, Well done

Check what keywords are popular among competitors

Check what keywords give you a high ranking on SERP

Check what keywords fit into your internet marketing strategy

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6. What is the first logical step of SEO?
Identifying and Targeting relevant and popular keywords

Feedback:
Correct, Well done

Creating rich content

Backlinking

None of the above

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7. What are the way to find the Right keywords?

Google keyword tool, Competitor websites

Google trends, Google search

Take help from a keyword specialist in the marketing team

All the above

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8. Which is the most important keyword in your content?
 Your tertiary keyword

Your primary keyword

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Your core keyword

Your root keyword

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9. How can you find more topics for blogging?
Tracking what your competitors are writing about

Browsing content, reading books and doing KRA

Feedback:
Correct, Welldone

Asking your readers

Looking up other industry blogs

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10. What is the ideal number of tertiary keywords your page must
contain
No more than 5

No more than 7

No more than 10

No More than 15
Module 7 - Link Building Strategies
1. Reasons why your page doesn't get listed in SERP pages ?
Poor page rank,Broken site structure,Original Content, Cloaking
 Poor page rank,Broken site structure, Duplicate content, Cloaking

Feedback:
Correct, Well done

All of the above

None of the above

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2. Which of the following factors prevent your website from being listed on
search engines?
Cloaking

Duplicate content

Broken site structure

All of the above

Feedback:
Correct. Well Done
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3. What is the most effective strategy to build an online community?
Social Media

Feedback:
Correct. Well Done

Link Building

Blogging

Keyword targetting
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4. Which is the best blogging platform for business blogs?
Blogger

Blogspot

Wordpress
 Feedback:
Correct. Well Done

Google+
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5. Which of the following are NOT strategies of link building?
Social Networking

Article Marketing

Video Marketing

All of the above are strategies for link building

Feedback:
Correct. Well Done
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6. Which of the following is NOT a social bookmarking site?
Twitter

Pinterest

Facebook

Feedback:
Correct. Well Done

Reddit
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7. Which of the following search engines don't allow you to submit your
site for free?
Google

Yahoo!

Feedback:
Correct. Well Done

MSN

Altavista
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8. Which of the following is an Article Directory
Twitter

StumpleUpon

Reddit

Facebook

Feedback:
Correct. Well Done
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9. Which of the following is NOT a search engine?
Wikipedia

Feedback:
Correct. Well Done

Google

Bing

Yahoo!
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10. How is starting a blog useful for link building?
It helps build more internal links for pages you want higher rankings for

Motivates readers to share your content

Creates authenticity

All of the above

Feedback:
Correct, Well done
Module 8 - Useful Tools for SEO
1. Which of the following is not a tool of link building and analysis?
Openstream
 Buzzstream

Ontolo Instant Prospector

igoogle Link Analysis

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2. Identifying broken links assists in…
Enhancing user experience

Maintaining record of broken links for future reference

Building new web pages

None of the above

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3. Link Building is essentially ________
The process of connecting web pages which are relevant to each other

Feedback:
Correct, Well done

Linking with customers on social media websites

Used to measure Cost per Click (CPC)

Building blogs and subsidiary websites

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4. The following is a measure to decide on commercials for Pay-per-click
advertising
Link Building

Click stream data

Feedback:
Correct, Welldone
 Return on investment

None of the above

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5. ___________increases the credibility of any website, often leading to
increase in page rank
Advertisements

Testimonials

Inbound and Outbound links

None of the above

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6. The popular tool, Alexa, is a subsidiary of which multi-billion enterprise
Amazon

Facebook

eBay

Apple
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7. Broken Links are….
Links which throw a 404 error page

Feedback:
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Those which provide irrelevant information

Those which display only images and no text

Those which display only text and no images

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 8. Line tracking is the process of _________
Tracking number of users on the website at a given time

Building credible spider friendly links

Identifying similar webpages

Identifying and analyzing various inbound and outbound links from a website

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9. Which of the following in NOT a tool for identifying page rank
Quantcast

ComScore

Alexa

eBay

Feedback:
Correct, Welldone
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10. Page Rank primarily helps marketers to _________
Boost the image of their company

Know the present status of their web page

Feedback:
Incorrect

Assess the number of hits on their website

None of the above

Module 9 - The Past, Present and Future of SEO

1. What is the latest Google Algorithmic update known as?
Google Panda

Google Hummingbird
 Feedback:
Correct. Well Done

Google Penguin

Google Bear
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2. Which algorithm targets low quality content with greater precision ?
Panda 4.0

Payday Loan Algorithm 3.0

Panda 4.1

Feedback:
Correct, Well done

All of the above

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3. Which platform gave momentum to social media marketing?
Wordpress

Google Plus

Facebook

Feedback:
Correct. Well Done

YouTube
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4. How could one achieve high rankings on SERP in the early 2000s?
Lots of content

Stuffed keywords

Meta data
 All of the above

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5. What factors influence the Authority of a website?
Inbound and outbound links

Number of comments on posts

Social media conversations

Answers 1 and 3

Feedback:
Correct. Well Done
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6. In the 2000s, search ranking was primarily dependent on?
Keywords

Design

Navigation

Web page content

Feedback:
Correct. Well Done
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7. What were companies that churned out low quality content called?
Content Factories

Content Manufacturers

Content Farms

Feedback:
Correct. Well Done

Content Barnyards
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8. What percent of internet users are active on social networking
websites?
 50%

43%

95%

82%

Feedback:
Correct. Well Done
Score 1.00 of 1
9. Link worthiness leads to…?
Increased bottom line

More revenues

More shares

Feedback:
Correct. Well Done

Positive online reputation

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10. A document that links to many other (same-topic) documents is
called?
Expert document

Feedback:
Correct. Well Done

A wikipage

Expert page

None of the above

Search Engine Marketing (SEM)
Module 1 - Introduction to Internet and Search Engine Marketing
1. Why do marketers use Search Engine Marketing ?
Revenue Generation

Lead generation

Brand awareness

All of the Above

Feedback:
Correct, Well done
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2. Uploading is the process of ___________
Saving an image file from a website

Pushing a File into the World Wide Web

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Posting an email attachment

Copying and pasting an image to email

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3. Which of the following services and resources are supported by the
Internet?
Inter-linked hypertext documents

Telecommunication

Email

Answers 1 and 3

Feedback:
Correct, Welldone

Score 1.00 of 1
4. How can one find relevant information on the Internet?
 By visiting a website

By using Google

By using a search engine

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Correct, Welldone

By clicking on Hyperlinks
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5. Web Surfing is _______
Visiting websites of Government and private organizations

Going through images and videos in internet

The practice of exploring the Internet

Feedback:
Correct, Welldone

Designing a website
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6. What is the Internet?
A global system of interconnected computer networks that use the standard Internet
protocol suite (TCP/IP) to serve several billion users worldwide.

Feedback:
Correct. Well Done

A global database of pages that uses the standard Internet protocol suite (TCP/IP) to
serve several billion users worldwide.

A global system of interconnected websites that use the standard Internet protocol
suite
(TCP/IP) to serve several billion users worldwide.

None of the above

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7. The millions of public, private, academic, business, & government
networks on the Internet are connected by?
 Wi-Fi

Fiber-optics

3G Technologies

Wireless, Electronic & Optical networking technologies

Feedback:
Correct, Welldone
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8. _________ doesn't allow 2 way communication
Forums

Chats

Static websites

Feedback:
Correct, Welldone

Social Media
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9. Which of the following formats can be shared via the Internet?
Pictures

Songs

Videos

All of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
10. Which of the continent is having 48.4% of Worldwide internet
users?
Asia

Feedback:
Correct, Well done
 America(North & South)

Europe

None of the Above

Module 2 - Getting Started with Google Adwords

Question: 
When was GoogleAdwords launched?
Response:
in 2010
In 2007
In 2000
Feedback:
Correct, Welldone
In 2003
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Question: 
Which industry is considered to be the top user of Google Adwords?
Response:
Travel and Accomodation
Shopping
Feedback:
Correct, Welldone
IT Hardware
Social Media
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Question: 
What are the benefit of Google Adwords?
Response:
Relevance
Return On Investment
Reach
All the above
Feedback:
Correct, Well done
Score 1.00 of 1
Question: 
What is Google Adwords?
Response:
Google’s advertising platform
Displays ads on Google sites or its partner sites
 All of the Above
Feedback:
Correct, Well done
None of the Above
Score 1.00 of 1
Question: 
Where do your Google Adwords Ads appear on an SERP?
Response:
Sponsored Links Area
Feedback:
Correct. Well Done
Sponsored Result Area
Sponsored Page Area
Sponsored Website Area
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Question: 
In the year 2002 it introduced what new pricing system?
Response:
Pay per Click
Cost per Click
Feedback:
Correct, Welldone
Cost per View
Pay per View
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Question: 
If a customer sees your ad and follows the link to learn more or to do business with
you, it is recorded as a ________?
Response:
Click
Feedback:
Correct, Well done
CPC
CTR
None of the Above
Score 1.00 of 1
Question: 
In which year Google Adwords was launched?
Response:
2005
2000
Feedback:
Correct, Well done
 2002
2001
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Question: 
What is Google's Advertising Platform known as?
Response:
Google AdPlay
Google Advert
Google AdWords
Feedback:
Correct, Welldone
Google AdMedia
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Question: 
Adwords Site targeting is now known as?
Response:
Display and Website Network
Display and Webpage Network
Display and Content Network
Feedback:
Correct, Welldone
Display and Design Network

Module 3 - Adwords Account Structure

1. When a campaign is running and is able to show its ads it's status shows as?
Running

Active

Eligible

Feedback:
Correct, Welldone

Sucessfully Active
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2. What is a Campaign?
A specific marketing activity for a particular product / service or your business

Feedback:
Correct. Well Done
 A group of ads to form a single communication message

Conducting events in a mall

A group of ads that represent a single brand

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3. What does an Adword Account consist of?
TG Behavior

Budget

Search Rankings

Unique email address, its password and company description

Feedback:
Correct, Welldone
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4. What are the Tools to monitor campaign effectiveness?
Custom Alerts

Reports

Google Analytics

All of the above

Feedback:
Correct, Well done
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5. Which of the following settings can you find on the settings tab?
Campaign Status

Campaign name

Location Targeting

All of the above

Feedback:
Correct, Welldone
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6. Which of the following steps are false in creating an effective campaign?
Stick to the goal

Keep customers in mind

Pick the most relevant keywords and placement to start with

None of the above

Feedback:
Correct, Well done
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7. A campaign consists of?
Budget

Start and end dates

Geographic and language targeting options

All of the above

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8. Your AdWords budget should be set on the basis of?
Your advertising goals and the general amount comfortable spending each day

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Audience Expectations and advertising goals

Audience behavior patterns and advertising goals

Amount your comfortable with spending each day and audience behavior
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9. What are the three levels an Adwords Structure is based on?
Account, Content and Budget

Account, Campaign and Ad groups

 Feedback:
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Account, Campaign and Budget

Account, Content and Ad groups

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10. Which of the following statements is false?
Device targeting is possible through the Setting tabs

An advertiser cannot edit the name of a campaign

Feedback:
Correct, Welldone

You need to set a default bid for each ad group

The Campaign Tabs show an overview of the campaigns at a glance

Module 4 - Navigating in Google Adwords

1. With Adwords Editor you cannot perform which of the following activity?
Work offline on your PC

Make large-scale changes efficiently.

Integrating AdWords data with other databases, such as inventory systems.

Feedback:
Correct, Welldone

Move items between campaigns, ad groups and accounts.

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2. The Setting Tab in Google Adwords does not include which one of the
following settings?
Campaign Status

Campaign name

Product Type
 Feedback:
Correct, Welldone

Location Targeting
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3. A ____________ for each ad group needs to be set
False Statement

Default bid

Feedback:
Correct, Well done

Advertisement

None of the above

Score 1.00 of 1
4. When a campaign has 'ended' is means __________
The campaign has passed its end(final) date, so its ads are no longer running

Feedback:
Correct. Well Done

The campaign is temporarily paused because your prepaid account balance has
run out

The campaign and its ads aren't running because you have deleted

None of the above

Score 1.00 of 1
5. If Shyam an advertiser decides to use the exact match keyword Delhi
Doctor, which would be the right way of adding it to the campaign?
[Delhi Doctor]

Feedback:
Correct. Well Done

{Delhi Doctor}

"Delhi Doctor"
 - [Delhi Doctor]
Score 1.00 of 1
6. The tools that help you to manage multiple Adwords accounts are…
My Client Center, Adwords Editor,Adwords API

Feedback:
Correct. Well Done

My Client Center, Adwords Editor, Google Analytics

My Client Center, Adwords Editor, Website Optimizer

My Client Center, Adwords API, Google Analytics

Score 1.00 of 1
7. Which of the following tools is used for bidding and budgeting on
Adwords?
The Site and Category Exclusion Tool

The IP Address Exclusion Tool

Display Ad Builder

Conversion Optimizer

Feedback:
Correct, Welldone
Score 1.00 of 1
8. Which one of the following is not the common reason for the increase
in the number of clicks ?
Increase in daily budget or max CPC bid.

Seasonal Changes.

If a competitor has stopped running his ad.

Lower ad position.

Feedback:
Correct, Welldone
Score 1.00 of 1
9. Google uses ___________ to protect advertisers from invalid clicks.
 Non real-time filters

Automated algorithms and manual analysis by Ad Traffic Quality Team

Feedback:
Correct, Welldone

Proactive investigations.

Reactive manual algorithms

Score 1.00 of 1
10. Through Adwords editor ____________
An Advertiser can sell event tickets

An advertiser cannot edit the name of a campaign

It is possible to edit the name of a particular campaign

Feedback:
Correct, Welldone

True, you can also edit the campaign status

Module 5 - Working with Keywords
1. How much Percentage of the Searches in each day are new?
20%

Feedback:
Correct, Well done

50%

30%

None of the above

Score 1.00 of 1
2. What is the Character Limitation for Keywords on Google Adwords?
60 Characters

40 Characters

80 Characters
 Feedback:
Correct, Welldone

100 Characters
Score 1.00 of 1
3. Which of the following activities cannot be performed on the Adwords
Keyword Tool?
Allows users to enter words or phrases in order to generate keyword ideas

Enter any of the website to find ideas based on the content of the page

Helps users to Use predefined categories to find the most relevant keywords

None of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
4. __________ is the term used for the keyword that you don't want your ad
to appear for.
Unrelated keyword

Unwanted Keyword

Negative Keyword

Feedback:
Correct, Welldone

Unused Keyword
Score 1.00 of 1
5. What is treated as spaces by Google Adwords?
Commas

Hyphens

Periods

All of the above

Feedback:
 Correct, Welldone
Score 1.00 of 1
6. Which of the following symbol does Adwords recognize?
@

&

Feedback:
Correct, Welldone
Score 1.00 of 1
7. What can the maximum length of a keyword on Google Adwords be?
5 Words

10 words

Feedback:
Correct, Welldone

4 Words

11 Words
Score 1.00 of 1
8. Google keyword tool is also called as?
Google Tool

Adword Tool

Feedback:
Correct, Well done

None of the above

All of the above

Score 1.00 of 1
9. Which Google Application helps find Ideas for new Keywords?
Google Adwords
 Google Analytics

Google Keyword Tool

Feedback:
Correct, Welldone

None of the above

Score 1.00 of 1
10. Minimum bid price is ________
The minimum bid amount set by Google, for any keyword, to keep your ad active.

Feedback:
Correct. Well Done

The minimum amount you need to spend to post an Ad

The minimum amount you need to spend for a particular keyword

None of the above

Module 6 - Creating Ads in Google Adwords
1. What is Ad Rotation?
A sequence that advertisers define for placement of ads

A preference that determines which ad in the ad group should show

Feedback:
Correct, Welldone

Rotation of ads to make sure each one of the ads from an Ad group are equally represented

None of the above

Score 0.00 of 1
2. What setting allows Ads to be rotated evenly for a indefinite amount of time,
without ever optimizing?
Infinite Rotation

Rotate Evenly
 Rotate indefinitely

Indifinite Rotation
Score 1.00 of 1
3. What setting on Google Adwords allows you to give equal preference to all
active ads in your Group?
Optimize for Rotation

Rotate Evenly

Feedback:
Correct, Welldone

Optimize for Conversion

Random Rotation
Score 1.00 of 1
4. Mobile Ads are also known as?
Cellular Ads

Device Ads

WAP Ads

Feedback:
Correct, Welldone

Tablet Ads
Score 0.00 of 1
5. What are the Types of Ad rotation?
Optimized for clicks

Optimized for conversion

Rotate evenly & Rotate Indefinetly

 All of the above

Score 1.00 of 1
6. Which of the following is not an acceptable Ad format on Google
AdWords?
Text Ads

Image Ads

Video Ads

Audio Ads

Feedback:
Correct, Welldone
Score 1.00 of 1
7. In simple words what is 'Optimized for Clicks' mean?
Google will try to show ads that have the lowest CTR to increase popularity

Google will try to show ads that the advertiser needs to improve the CTR of more often than o
in ad group

Google will try to show ads with a higher past CTR more often than other ads in ad group

Feedback:
Correct, Welldone

Answers 1 and 2
Score 1.00 of 1
8. What does 'Optimize for Conversions' do?
It gives preference to ads that are expected to give more conversions like purchases or sign-up

Feedback:
Correct. Well Done

It gives preference to ads that are have given fewer conversions like purchases or sign-ups in

It gives preference to ads that the advertiser wants more conversions for

None of the above

Score 1.00 of 1
 9. What is the default setting on Adwords for Ad Rotation?
Optimized for Clicks

Feedback:
Correct. Well Done

Optimized for Keywords

Optimized for Anchor text

Optimized for SERP

Score 1.00 of 1
10. What are Text Ads also known as?
Content Ads

Sponsored Links

Feedback:
Correct, Welldone

Sponsored Ads

Paid Ads

Module 7 - Creating and Managing Your 1st Ad Campaigns

1. What does the Ad Group tab consist of?
One or more ads, placements, keywords or other targeting methods

Feedback:
Correct. Well Done

Ad group management tabs and A/B testing tools

Ad group performance reports

None of the above

Score 1.00 of 1
2. When a campaign is running and is able to show its ads it's status shows as?
 Running

Active

Eligible

Feedback:
Correct, Welldone

Sucessfully Active
Score 1.00 of 1
3. Basic and Bid adjustment are the two types of delivery modes available in?
Ad rotation

Bidding

Ad scheduling

Feedback:
Correct, Well done

None of the above

Score 1.00 of 1
4. What does the first tab in the Campaign tab do?
Allows you to create a new campaign

Shows an overview of all of the campaigns and the statistics at a glance

Feedback:
Correct, Welldone

Allows you to bid on Ads

Allows you to manage your campaign

Score 1.00 of 1
5. Which of the following statements is false?
Device targeting is possible through the Setting tabs

An advertiser cannot edit the name of a campaign

Feedback:
 Correct, Welldone

You need to set a default bid for each ad group

The Campaign Tabs show an overview of the campaigns at a glance

Score 1.00 of 1
6. How many types of Location Targeting available?
4 Types

Feedback:
Correct, Well done

6 Type

5 Type

None of the above

Score 1.00 of 1
7. Your AdWords budget should be set on the basis of?
Your advertising goals and the general amount comfortable spending each day

Feedback:
Correct. Well Done

Audience Expectations and advertising goals

Audience behavior patterns and advertising goals

Amount your comfortable with spending each day and audience behavior
Score 1.00 of 1
8. The keywords and the ads should be directly related to…?
TG Behavior

Budget

Search Rankings

The Group's Theme

Feedback:
Correct, Welldone
 Score 1.00 of 1
9. Which of the following settings can you find on the settings tab?
Campaign Status

Campaign name

Location Targeting

All of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
10. Which of the following is not tab within the Campaign tab?
Ad Groups

Settings

Keywords

Create Ads

Feedback:
Correct, Welldone
Module 8 - Adwords Reporting and Account Performance Reports
1. Which of the following is NOT a type of Adword Report?
Site or keyword performance

Ad performance

URL performance

Bid Performance

Feedback:
Correct, Welldone
Score 1.00 of 1
2. A process developed for the purpose of testing under controlled
circumstances that yield the highest odds of success before cloning those
testing efforts into more speculative areas of AdWords is known as?
Campaign Cloning
 Feedback:
Correct. Well Done

A/B Testing

Performance Testing

X/Y Testing
Score 1.00 of 1
3. What information do you need to prove while generating a Google AdWords
Report?
Template, Scheduling, and Email

Feedback:
Correct. Well Done

Budget, Scheduling and Template

Email, Budget, Scheduling

Template, Budget and Email

Score 1.00 of 1
4. __________ is the amount of money, on an average, a single visitor to
your website is worth.
Bidding average

Visitor value

Feedback:
Correct, Welldone

Bidding value

Visitor average
Score 1.00 of 1
5. Where can you get guidance on what not to put in your Google Adwords?
Vitruvian Ongoing Support

AdWords Editorial Guidelines

 Feedback:
Correct, Welldone

Google Group for Adwords Help

Adwords Learning Centre

Score 1.00 of 1
6. Why do you need to provide an email while creating a report?
To verify your identity

To log in

To receive report summaries on email

Feedback:
Correct, Welldone

For security
Score 1.00 of 1
7. How often can you generate reports on Google Adwords?
Hourly

Daily

Quarterly

All of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
8. You cannot filter your information to which one of the following
criteria?
Ad distribution

Ad Group status

Region Status

Feedback:
 Correct, Welldone

Campaign status
Score 1.00 of 1
9. The display of an ad on a web page is known as ____________?
Insertion

Placement

An Impression

Feedback:
Correct, Welldone

Adword
Score 1.00 of 1
10. Which of the following Landing Page elements must you test in
Adwords?
Graphics

Headline

Background Color

All of the above

Feedback:
Correct, Welldone
Module 9 - Enhanced Campaign
Score 1.00 of 1
1. How do you make sure your Google Ads reach visitors using all kinds of
devices?
Create responsive web designs

Enhanced Campaigns

Feedback:
Correct, Welldone

Device specific campaigns

 Ensuring High Search Rankings
Score 1.00 of 1
2. How does one make sure that your ads are served mobile devices only?
Reduce your desktop bid and adjust your mobile bid by 400 %

Feedback:
Correct. Well Done

Increase your mobile bid

Reduce your desktop bid to 20%

None of the above

Score 1.00 of 1
3. What % of internet users are using multiple screens to accomplish tasks
online?
75%

80%

90%

Feedback:
Correct, Welldone

93%
Score 1.00 of 1
4. Which of the following cannot be performed on an Enhanced Campaign?
The bidding can be modified depending on the device type

Display Smarter Ads for varying user contexts

Easily manage bidding, complex targeting , and ads for different platforms like mobile
and computers all within the same campaign

Separate bids for tablet and desktop ads

Feedback:
Correct, Welldone
Score 1.00 of 1
5. Which of the following Google tools is now 'paid only' ?
 Google PageRank

Google Shopping

Feedback:
Correct, Welldone

Google Analytics

Allof the above

Score 1.00 of 1
6. What are the factors that you need to consider when planning a cross
device Ad campaign?
Device type

Location

Time of the day

All of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
7. What % of people are known to use their mobile phones for product
information and reviews?
25%

31%

Feedback:
Correct, Welldone

23%

22%
Score 1.00 of 1
8. When was the Google Enhanced Campaign Announced?
22 Aug 13
 22 Jul 13

Feedback:
Correct, Welldone

22 Jun 13

20 Jul 13
Score 1.00 of 1
9. Which of the following are considered direct competitors of Google
Adwords?
Microsoft AdCenter

Yahoo! Search Marketing

Facebook Marketplace

All of the above

Feedback:
Correct, Welldone
Score 1.00 of 1
10. What is the difference in conversion rates between Google
Adwords and Yahoo! Search Marketing?
1 as to 2

Feedback:
Correct. Well Done

2 as to 1

1 as to 3

1 as to 4

Social Media Marketing

Module 1 - Introduction to Social Media
Score 1.00 of 1
1. Marketers believe that Maximum lead generation is possible via which one of
the following Social Media Platforms?
Twitter
 LinkedIn

Google+

Facebook

Feedback:
Correct. Well Done

Score 1.00 of 1
2. Which is the Fastest growing Social networking platform online today?
Google+

Facebook

Pinterest

Feedback:
Correct. Well Done

Twitter
Score 1.00 of 1
3. What Three Elements Characterize an Effective Social Media System?
Communications Media, Content and Interactive Marketing

Communications Media, Interactive marketing, Social Interaction

Communication Media, Social Interactions, Technical Requirements

Communications Media, Content, Social Interaction

Feedback:
Correct. Well Done
Score 1.00 of 1
4. If your Social Media objective is to develop social commentary, which of
the following is the most appropriate type of social media?
Blogger/ WordPress

Feedback:
 Correct. Well Done

Twitter

Google

YouTube
Score 1.00 of 1
5. What is Social Media?
An web platform where users can upload videos, photos and other content.

Part of digital medium that allows users to generate content, participate and expedite
conversations.

Feedback:
Correct. Well Done

An online medium where users can list themselves and rank in search engines

An online medium where brands can engage with its target audience.
Score 1.00 of 1
6. What is social bookmarking?
Websites that help users to store, organize and share links of other web pages or
blogs

Users can categorize bookmarks and tag them so that even others can view & use
them

Allows people to share various forms of media like photos, videos and music

Both 1 & 2

Feedback:
Correct, Well done
Score 1.00 of 1
7. Social network reach is _____ of worlds internet users?
75%

82%

Feedback:
 Correct, Well done

78%

80%
Score 1.00 of 1
8. Which Two Social Media Platforms have the Maximum Number of
Users in the World?
Facebook and Google+

Twitter and Google+

Facebook and Twitter

Feedback:
Correct. Well Done

Facebook and LinkedIn

Score 1.00 of 1
9. Which one of these is NOT a blogging Platform?
WordPress

Tumblr

Twitter

Feedback:
Correct. Well Done

Blogspot
Score 1.00 of 1
10. What is a Microblog?
A platform where brands and celebrities share information with their followers

A shortened version of a blog where there is a limitation in the characters one can
use to post

Feedback:
Correct. Well Done

A blogging platform on which your posts can be only of 140 characters or less
 A social media platform for news, updates and other trending information

Module 2 - Why social Media

1. What is the Primary Advantage of Social Media Marketing over Conventional
Media for Marketing?
You are able to bombard your message to your target audience

You are able to give your prospects a choice to access your

messages

Feedback:
Correct. Well Done

Social Medial Marketing is a lot cheaper

Social Media allows you to leverage audio, visual as well as

textual content
Score 1.00 of 1
2. What is the fastest growing age bracket on Twitter?
15-24

25-34

45-54

55-64

Feedback:
Correct. Well Done
Score 0.00 of 1
3. What is the Key to an efficient dialogue with consumers?
Large marketing budgets

Regular announcements of sales and promotions

Comprehensive social media presence

 Sufficient television and print coverage
Score 1.00 of 1
4. What were the conventional elements in a marketing Funnel?
Attract, Engage, Nature, Sell, Deliver

Feedback:
Correct. Well Done

Engage, Attract, Nature, Sell, Deliver

Nature, Engage, Attract, Deliver, Sell

Attract, Engage, Nature, Deliver, Sell

Score 1.00 of 1
5. Which is the most effective source of consumer buying influences?
Print Ads

Sales and Promotions

Other people's reccomendations

Feedback:
Correct. Well Done

TV Ads
Score 0.00 of 1
6. Which of the following is not a social media application?
Bing

My Space

Twitter

LinkedIn
Score 1.00 of 1
7. An Average person is exposed to how many advertising messages a
day?
 500

1000

3000

Feedback:
Correct. Well Done

100
Score 1.00 of 1
8. What is the Shelf Life of a Social Media Link?
3 Hours

Feedback:
Correct. Well Done

1 Hours

30 Mins

15 Mins
Score 1.00 of 1
9. What addition to Social Media bring about to the Marketing Funnel?
Competitor Actions

Post Purchase Behavior of Customers

Feedback:
Correct. Well Done

Pre Purchase Behavior of Customers

Online Reputation Management

Score 1.00 of 1
10. What is the percentage of brand fan questions on social media
that go unanswered?
30%

50%
 70%

Feedback:
Correct. Well Done

90%

Module 3 – Getting Started with Social Media

1. What are the six important elements you need to consider before starting a
social media marketing campaign?
Strategy, Channells, Guidelines, Content, Call-to-Action,
Engagement

Strategy, Budget, Content, Engagement, Promotions,

Guidelines, Monitoring & Analysis

Strategy, Budget, Engagement, Call-to-Action, Promotions,

Monitoring & Analysis

Strategy, Channels, Guidelines, Engagement, Call-to-Action,

Monitoring & Analysis

Score 1.00 of 1
2. Which of the following factors need to be considered while engaging with
customers online?
Smooth Conversations

Appropriate addressal of grievances

Addressal of complaints within stipualted time frame

All of the Above

Feedback:
Correct. Well Done
Score 0.00 of 1
3. What are the 5 rules of Social Media Engagement?
Consistent Monitoring, Regular Updates, Interaction,
Maintenance of Transpernacy, Response Turnaround Time
 Regular Updates, Quality Content, Interaction, Maintenance of
Transperancy, Consistent Monitoring

Consistent Monitoring, Listening, Interaction, Maintenance of

Transperancy, Response Turnaround Time

Maintainence of Transperancy, Quality Content, Interaction,

Listening, Response Turnaround Time
Score 0.00 of 1
4. What is the definition of 'Key Performance Indicators' (KPIs)?
The number of 'likes' on Facebook or 'retweets' on Twitter

A set of values used to measure the success of a range of

activities

How well your brand is doing on a social media platform

How well your brand is doing on social media in relation to

your competitors
Score 0.00 of 1
5. How do you Quantify your Social Media Goals on Facebook?
Creating a Target for number of 'Followers'

Creating a Target for number of 'Views'

Creating a Target for number of 'Fans'

Creating a Target for number of 'Shares'

Score 1.00 of 1
6. What are the key elements in engagement?
Observe & Listen

Interact & Maintain Transparency

 Response Turn around time

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
7. What are the most important type of Guidelines to teach your
ambassador in social media channel?
Design guidelines

Engagement Guidelines

Best Practices

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
8. Which of the following questions are not relevant to building an
effective social media strategy?
why do you want to use Social Media ?

What would be your plan of action ?

What would be your Key Performance Indicators (KPI’s) or

milestones through which you will measure success ?

None of the Above

Feedback:
Correct. Well Done
Score 1.00 of 1
9. As a School or University, what type of business page will you
create on Facebook?
Local Business or Place

Company Organization or Institution

Feedback:
 Correct. Well Done

Brand or Product

Cause of Community
Score 1.00 of 1
10. How does one arrive at a Social Media Plan of Action?
Identify Target audience, Identify Channels, Identify Time,
Identify Actions

Feedback:
Correct. Well Done

Identify Target audience, Identify Budget, Identify Channels,

Identify Time

Identify Budget, Identifyget Audience,Identify Actions,

Identify Time

Identify Target Audience, Identify Channels, Identify Budget,

Identify Time

-Module 4 - Building Relationships via Facebook

Score 1.00 of 1
1. What are the Key elements that consist of a business page on Facebook?
Cover photo, Profile Picture, Views and Apps, Admin Panel
and your wall

Feedback:
Correct. Well Done

Albums, Profile Picture, Views and Apps, Admin Panel and

your wall

Albums, "Like" Tab, Views and Apps, Admin Panel and your
wall

Cover Photo, "Like" Tab, Views and Apps, Admin Panel and
your wall
Score 1.00 of 1
2. What are some of the well known ways of connecting with your customers
through Facebook?
Facebook Ads & Facebook Plugins

Sponsored stories

Sharing original content from your official blog

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
3. Which one of these activities CANNOT be tracked on Facebook
Page Views

Friends of Fans

Total Likes

None of the Above

Feedback:
Correct. Well Done
Score 1.00 of 1
4. What are the Key element of your Facebook page?
Cover photo & Profile picture

Profile photo & Views, Apps

All the above

Feedback:
Correct, Well done

None of the above

Score 1.00 of 1
5. Which of the following should be your objectives while building
relationships via Facebook?
Build
 Engage

Influence

All of the Above

Feedback:
Correct. Well Done
Score 1.00 of 1
6. what should be your core objective behind building a business page on
Facebook?
To build a community

To show the world what your brand stands for

To build a community and to show the world what your brand

stands for

Feedback:
Correct. Well Done

To promote your products

Score 0.00 of 1
7. What are the guiding principles of building a successful Facebook
Strategy?
Strategy that is Social by Design, Authentic Brand Voice,
Affordable, Nurturing the Relationship, Continuous learning

Strategy that is Social by Design, Authentic Brand Voice,

Affordable, Easy to Share, Continuous learning

Strategy that is Social by Design, Authentic Brand Voice,

Interactive, Nurturing the Relationship, Continuous learning

Strategy that is Social by Design, Authentic Brand Voice, Not

Agressive, Affordable, Continuous learning

Score 1.00 of 1
8. How does one build credibility among consumers on Facebook?
By staying active on Facebook
 Aligning the purpose of your brand with your content and
other marketing activities

Feedback:
Correct. Well Done

Introducing regular promos

Reducing turnaround time for response

Score 0.00 of 1
9. You will be allowed to create a business page on Facebook only if
you have a...
Business website

A valid email ID representing your business and/or

designation

Credit Card

Facebook account

Score 1.00 of 1
10. What should act as your control role for a successful Facebook
Marketing program?
Your Blog

Your Website

Your Facebook Page

Feedback:
Correct. Well Done

None of the Above

Module 5 - Building Relationships via Twitter

1. What should be your first consideration before creating a Twitter account for
your brand?
 Coming up with an appropriate name that represents your
brand

Feedback:
Correct. Well Done

The budget of pursuing a Twitter campaign

Your profile picture

How many times should you tweet in a single day

Score 1.00 of 1
2. How can your make your Tweets more Searchable on Twitter?
By making sure they are Retweeted

By staying activeon Twitter

By using Hashtags

Feedback:
Correct. Well Done

By Increasing the number of your followers

Score 1.00 of 1
3. What are the some of the most common use of Twitter?
Building community & Prospecting

Customer service & selling

Branding & Awareness

All of the Above

Feedback:
Correct, Well done
Score 1.00 of 1
4. What makes Twitter stand apart when compared to Facebook, LinkedIn,
Blogger and other Social Media Platforms?
Ability to pursue paid campaigns

Ability to speak to the brand and get back a real-time reply

 Feedback:
Correct. Well Done

Share brand information

Ability to tell stories and launch promotions

Score 1.00 of 1
5. Why should brands consider using Promoted Tweets?
To increase followers

To reach the right person, at the right place, at the right time

Feedback:
Correct. Well Done

To improve the relevance of your message

None of the Above

Score 0.00 of 1
6. How many 'Tweets' are posted per day on Twitter?
1 billion

2.4 million

340,000,000

3 million
Score 1.00 of 1
7. What is Twitter as a platform ideal for?
Building Communities

Customer Service

Selling

All of the Above

Feedback:
 Correct. Well Done
Score 1.00 of 1
8. Which one of these elements should definitely be added on your
Twitter profile?
Your Profile Picture

Your Cover Photo

Tag Line

Website URL

Feedback:
Correct. Well Done
Score 1.00 of 1
9. Which of the following promotion tools can be paid for for higher
reach on Twitter?
Tweets

Accounts

Trends

All of the Above

Feedback:
Correct. Well Done
Score 1.00 of 1
10. A tweet is restricted to _____ characters in length
128

140

Feedback:
Correct, Well done

64

None of the above

Module 6 - Building Relationships via LinkedIn
1. What is an effective way to build contacts on LinkedIn?
Participating in different professional groups

Feedback:
Correct. Well Done

Asking people to connect with you at random

Getting more people to recommend you

Building a strong LinkedIn profile

Score 1.00 of 1
2. What is the highest motivating factor that encourages users to log on to
LinkedIn?
Fostering their Professional Identity

Following current industry discussions

Learning about different companies

Networking with other Professionals

Feedback:
Correct. Well Done
Score 1.00 of 1
3. LinkedIn is used for _________ other than building networks
recruiting

Feedback:
Correct, Well done

advertisements

posting videos

None of the Above

Score 1.00 of 1
4. What is the percentage of employers that use social media as a
recruitment tool?
30%
 80%

Feedback:
Correct. Well Done

50%

40%
Score 1.00 of 1
5. Which one of these is not a professional community?
XING

Monster

Feedback:
Correct. Well Done

Chatter

LinkedIN
Score 1.00 of 1
6. What are the Best Practice to Follow in Twitter?
Post weekly, Keep your Linkedin page Up to date

Participate in GD, Ask & Answer questions

All of the above

Feedback:
Correct, Well done

None of the Above

Score 1.00 of 1
7. What should be your primary consideration while making product
listings via your business page on LinkedIn?
Conversions

Feedback:
Correct. Well Done

Target demographic
 Budget

SEO
Score 1.00 of 1
8. What LinkedIn tool allows you to stay abreast with news specific to
your industry of choice?
LinkedIn Groups

LinkedIn Today

Feedback:
Correct. Well Done

LinkedIn News

LinkedIn Share
Score 0.00 of 1
9. What is the most effective way to suggest that your LinkedIn profile
is not just about promoting your self?
Strong content on your LinkedIn profile

A large number of connections

Acquiring more Reccomendations from colleagues and

superiors

Becoming a member in various professional groups.

Score 1.00 of 1
10. What sets LinkedIn apart from other social networks?
Its sleek user-interface

Its ability to facilitate employment opporutnities

Its focus on only business relationships as against casual,

personal ones

Feedback:
Correct. Well Done
 Comprehensive user profile page

Module 7 - Marketing Through YouTube

1. YouTube is a popular platform for?
Watching, Sharing and promoting videos online

Feedback:
Correct. Well Done

Watching movies, music videos and advertisements

Uploading home videos

Uploading music
Score 0.00 of 1
2. What Is the Maximum File size limit for uploading a video in YouTube?
1Gb

2Gb

5Gb

Unlimited

Score 0.00 of 1
3. What does Planning a YouTube Marketing Campaign Involve?
Identifying the budget for the campaign

Hiring the right people for the video

Writing a creative strategy for the videos

Hiring a creative agency

Score 1.00 of 1
4. What does a Creative Strategy for a YouTube campaign include?
 Target Audience

Objective

Call to Action

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
5. What is an Informational Video?
One that helps establish expertise in your business

One that informs online viewers about upcoming promotions

One that explains the basics of your product or service

Feedback:
Correct. Well Done

None of the above

Score 1.00 of 1
6. Educational videos can be used to?
Show how to assemble a product

Exhibit a knowledge driven presentation

Show how to use your product in more ways than one

All of the above

Feedback:
Correct. Well Done
Score 0.00 of 1
7. What are the Key Ranking factors in YouTube?
Title, Tags and Description

Views/Frequency, Likes&Dislikes
 Shares,Comment & Age of video

All of the Above

Score 1.00 of 1
8. What are the steps to get started on your YouTube marketing
campaign?
Plan, Shoot, Edit, Publish, Promote

Feedback:
Correct. Well Done

Plan, Purchase a video, Publish, Promote

Plan, Shoot, Edit, Review, Publish

Shoot, Edit, Review, Publish, Promote

Score 1.00 of 1
9. Which one of these video types can include a call to action?
Informational video

Educational video

Sales video

Feedback:
Correct. Well Done

Success Story based videos

Score 1.00 of 1
10. YouTube is integrated with which tool that helps businesses
reach their online audience?
Google Analytics

Google Adwords

Feedback:
Correct. Well Done

Google +
 Google Drive

Module 8 - Handling Positive and Negative Comments

1. How should one reciprocate to positive feedback on a social media platform?
Share the feedback on other social platforms

Send across a personal thank you note that shows you value
the comments

Feedback:
Correct. Well Done

Send across freebies or gift vouchers

Let the positive feedback be. Organic comments are the most
effective
Score 0.00 of 1
2. Listening Patiently Helps in…?
Coming up with a better defensive strategy

Effective future planning

Getting more insights on what the views of the audience are

All of the above.

Score 1.00 of 1
3. How does one project a positive image in the mind of the customers using
social media?
By getting proactive about repsonding to online feedback

Feedback:
Correct. Well Done

Giving away freebies to online customers who complain

Sharing positive feedback

 All of the above
Score 1.00 of 1
4. Social Media has given what power to consumers around the world?
To share photos and videos

Complain about and compliment products and brands

Feedback:
Correct. Well Done

Make new friends

Follow celebrities
Score 1.00 of 1
5. Which brand has come to become famous for implementing a robust
social media monitoring system?
Apple

Google

Dell

Feedback:
Correct. Well Done

Microsoft
Score 1.00 of 1
6. Which of the following is not an effective way to participate in a
dialogue?
Flood your Facebook page with marketing messages

Feedback:
Correct. Well Done

Interacting with fans on exisiting discussiosn

Creating new discussion threads

Rewarding individuals for their participation

Score 1.00 of 1
7. What is the best way to monitor social media conversations?
 Being active on your social media profiles all day

Hiring competent social media ambassadors

Feedback:
Correct. Well Done

Tracking competitor actions

Google Searching
Score 1.00 of 1
8. What is one of the key elements to consider while handling negative
or positive feedback?
Listen first

Feedback:
Correct. Well Done

Get defensive

Learn how to ignore negative feedback

Pamper your customers

Score 1.00 of 1
9. What are the 4 key things to consider while handling negative or
positive feedback?
Participate in a dialogue, defent your standing, stay up to date,
solitic a call to action

Listen first, participate in a dialogue, defend your standing,

solicit a call to action

Listen first, defend your standing, stay up to date, solicit acall

to action

Listen first, participate in a dialogue, stay up to date, solicit a

call to action

Feedback:
Correct. Well Done
Score 1.00 of 1
 10. Which of the following is a tool that helps monitor social media
conversations?
ViralHeat

Feedback:
Correct. Well Done

Google+

GoogleAdwords

None of the above

Module 9 – Creating Social Media Content Base

1. What is the key discriminator between social media and mainstream media?
Social media is cheaper

Social media has a wider reach

Social media is more interesting

Anyone can create, comment on or add content on social

media

Feedback:
Correct. Well Done
Score 1.00 of 1
2. What is the first step to customer acquisition?
Social Media Marketing

Sales and Promotions

Engagement

Feedback:
Correct. Well Done

Adverising
Score 1.00 of 1
3. How can one encourage conversations online?
By sharing funny content
 By sharing fresh content on trends and current affairs

Feedback:
Correct. Well Done

By sharing quotes and images

By sharing original content

Score 1.00 of 1
4. The content you post online should be proofed for…?
content, accuracy, professionalism and legality

Feedback:
Correct. Well Done

content, originality, professionalism and legality

content, accuracy, originality and legality

Originality, accuracy, professionalism and legality

Score 1.00 of 1
5. How does one create a positive brand image online?
A well designed website

Credible Content

Feedback:
Correct. Well Done

Being active on Social Media

Testimonials
Score 1.00 of 1
6. What is a sure shot way to damage your brand's reputation online?
Not replying to customer complaints

Plagirised Content

Defamatory comments on individuals or companies

Feedback:
 Correct. Well Done

Aggressive online marketing

Score 1.00 of 1
7. What is the key element of Engagement?
Large budgets

Social Media

Your Website

Content

Feedback:
Correct. Well Done
Score 1.00 of 1
8. Social Media cannot take the form of
Communities

Text

Audio Video

None of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
9. Social media provides a way for people to share…?
Ideas

Content

Relationships

All of the Above

Feedback:
Correct. Well Done
Score 1.00 of 1
10. Which are the golden rule for an "Content"?
 Follow KISS principle

Feed content, Respond and interact regularly

All of the Above

Feedback:
Correct, Well done

None of the Above

Module 10 – Who is doing it right?

Score 0.00 of 1
1. Which Swiss village launched a Facebook campaign around putting up photos
of Facebook fans all over the village to boost tourism ?
Ascona

Wengen

Lutry

Graubünden

Score 1.00 of 1
2. What is the key to successful viral marketing?
Humurous content

Proactive sharing

YouTube

Content that triggers curiosity or when the audience is able to

connect with it instantly.

Feedback:
Correct. Well Done
Score 0.00 of 1
3. Which brand recently celebrated its 100 years by making 100 Facebook
posts in 100 days?
 Coke

Mercedes

Oreo

Cadbury

Score 0.00 of 1
4. A condiment brand chose to screen their Facebook Fans before they were
allowed to join the community. Who is this?
Grey Poupon

Tabasco

Hienz

HP Sauce
Score 1.00 of 1
5. Which brand decided to create a giant Facebook "Like" thumb to increase
online engagement?
Nestle

Coke

Pepsi

Cadbury

Feedback:
Correct. Well Done
Score 1.00 of 1
6. Which brands used custom YouTube Videos to reply to Tweets from
followers?
 Old Spice

Feedback:
Correct. Well Done

Gillette

Nivea for Men

Lakme
Score 0.00 of 1
7. Which one of these is NOT a video sharing website?
Vimeo

Netflix

DailyMotion

Facebook

Score 1.00 of 1
8. Which Hollywood movie was made with a meagre budget of USD
15,000 and eventually went on to make millions do to smart online and
traditional marketing?
Borat

Paranormal Activity

Feedback:
Correct. Well Done

The Social Network

Slumdog Millionaire
Score 1.00 of 1
9. How many views did 'Kolaveri Di' have within the first three weeks of
its release on YouTube?
100 million
 19 million

Feedback:
Correct. Well Done

1 billion

2 million
Score 1.00 of 1
10. Which brand was able to use Social Media effectively to promote
CSR while maintaining its Youthful Image?
Coke

Mountain Dew

Pepsi

Feedback:
Correct. Well Done

Red Bull

Analytics
Module 1 - Analytics 101
1. In what ways Web analytics helps your business?
To understand your audience

To realise how your website is performing

You’ll be able to put things into the right context

All the above

Feedback:
Correct, Well done
Score 1.00 of 1
2. Bounce rate refers to the number of visitors who ___________
jump from one page to another
 view only one page in a website and then leave as they
couldn't find what they were looking for.

Feedback:
Correct. Well Done

go back to the previous page

None of the above

Score 1.00 of 1
3. Who is able to take advantage of Web Analytics for insights into Online
User Behavior?
Web Admins

Internet Marketers

Senior Management

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
4. Web Analytics is helpful for
Web marketers

Senior Management

Business Owners

All of the Above

Feedback:
Correct. Well Done
Score 0.00 of 1
5. What is on-site web analytics ?
Onsite analytics is the process of analysing and optimising the
digital data collected after a user has entered the designated
site
  It is the site-side analytics and constitutes the part of the
consumer journey before he enters the site.

Display, search, social, e-mail etc. form  part of on site media

analytics.

Page views, time spent on site, visits, visitors, bounce rate,

conversion rate are not analysed in on-site analytics.
Score 1.00 of 1
6. Why do we need Web Analytics ?
to measure and maximize ROI

to make marketing efforst better targeted

optimize conversions

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
7. What are traffic source from the perspective of Analytics?
Traffic source is a page wise segregation of traffic

The Search engine advertisement

Traffic source is a webpage or website or a SERP page or an

ad, from which a user gets routed to a particular website or
webpage.

Feedback:
Correct. Well Done

Keyword optimized webpage which links back to another

webpage
Score 1.00 of 1
8. What is Web Analytics ?
Web analytics is the optimiziing keywords to better rank in
search engine ranking page.
 Web analytics is the measurement, collection, analysis and
reporting of Internet data for the purpose of understanding and
optimising web usage.

Feedback:
Correct. Well Done

Web analytics is the measuring only the visitors of the website

Web analytics is identifying web traffic source

Score 0.00 of 1
9. _________ of a page refers to percentage of people who browsed
through multiple pages and then left the website from that particular
page.
Exit Rate

Bounce Rate

Unviewed Rate

Departure rate
Score 0.00 of 1
10. With the help of web analytics you can -
ward off competition

Feedback:
Incorrect

Pinpoint the exact Online Revenue-Enhancing Opportunities

get Google and Yahoo page one ranking

None of above
Module 2 – Web Analytics and Intelligence Tool
1. The goal conversions on Google Analytics are defined by?
CTR

Specific URLs

Bids

Keywords
Score 1.00 of 1
2. What sets apart CrazyEgg from other web analytic tools?
The Plus Sign

The Overlay feature

Feedback:
Correct. Well Done

The Visitor Tracker

All of the above

Score 1.00 of 1
3. Which of the following is not an Analytics tool?
Google Analytics

Crazy Egg

Bing Check

Feedback:
Correct. Well Done

KISSmetrics
Score 1.00 of 1
4. Which of the following is not a feature on Google Analytics?
It provides an Excellent Graphical Representation of Data

Provides data that caters to web admins, digital marketers and

 the management team.

Allows seamless data segmentation through customized

tracking variables, profile filters and advanced segmentation.

None of the above

Feedback:
Correct. Well Done
Score 0.00 of 1
5. From the perspective of Google Analytics, when is a Page View
recorded?
A pageview is recorded every time the Google Analytics
pageview tracking method is executed

Every time a page is viewed

Everytime a visitor clicks on a link

Everytime the user clicks on 'Home'

Score 1.00 of 1
6. Which analytic tools is best to track your customer conversion process
and discover areas where you are losing the potential customers?
Yahoo! Analytics

Google Analytics

KISSmetrics

Feedback:
Correct. Well Done

CrazyEgg
Score 1.00 of 1
7. What does the Heatmap feature on CrazyEgg do?
Reveals the popular websites with darker colors compared to
the less popular ones
 Shows the most popular content in darker colours compared to
the less popular ones

Reveals the more effective keywords with different colours as

compared to the less effective ones

Reveals the most visited places with different colours as

compared to the less frequented one

Feedback:
Correct. Well Done
Score 0.00 of 1
8. The Unique ID that identify visitors on a website are stored in…?
A ID Cookie

The IP Address

The Visitor's Cookie

The URL
Score 1.00 of 1
9. Upto How many actions can be defined in yahoo analytics?
20

40

50

Feedback:
Correct, Well done

10
Score 1.00 of 1
10. What does Yahoo! Analytics use to collect information on how
visitors use our customers' websites?
Web Beacons

Feedback:
 Correct. Well Done

Web Bits

Web Crumbs

None of the Above

Module 3 – Basic Metrics Demystified

1. Organic Traffic comes through…?
Natural Search Results

Feedback:
Correct. Well Done

Paid Search Results

Search Engine Results

None of the Above

Score 0.00 of 1
2. Traffic that comes from links on a search engine results page is known as?
Search Engine Traffic

Indirect Traffic

Search Traffic

Organic Traffic

Score 1.00 of 1
3. Which of the following CANNOT be tracked by web analytic tools?
Traffic sources

Visitors
 On page metrics

None of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
4. On an average what % of traffic comes from referring sites?
30.22%

15.74%

Feedback:
Correct. Well Done

22.13%

11.22%
Score 0.00 of 1
5. When your brand name is a popular search term, what according to you
is the real search driver?
Paid Search results

Offline advertising

Internet Marketing

SEO
Score 0.00 of 1
6. Which of the following areas can you not assess using web analytics?
How many visitors visited your website?

Did they find you via search engines?

What are they doing on your website?

 What is the age of the individual browsing your website?

Score 1.00 of 1
7. Which of the following tasks cannot be performed by Yahoo!
Analytics?
Tracking through the modification of URL

Feedback:
Correct. Well Done

yahoo analytics builds custom reports in minutes with real

time data.

Funnel’s / Scenarios can be created to analyze a (conversion)

process, Ad hoc funnels enable you to query data in the past.

API is used to access Yahoo Web Analytics, Data by external

applications.
Score 0.00 of 1
8. __________ provides maximum traffic to any website.
Social media

Referral pages

Search engines

Offline sources
Score 1.00 of 1
9. Which one listed below is a type of click ?
in-unit clicks

On-unit clicks

Click-throughs

All of the Above

 Feedback:
Correct, Welldone

Score 0.00 of 1
10. Which of the following are metrics related to traffic?
Search engine traffic, visitor demographic and page views

Search engine traffic, page views and Traffic through referrals

Search engine traffic, visitor demographic and Traffic through

referrals

Search engine traffic, Direct traffic and Traffic through

referrals

Module 4 - Introduction to Google Analytics

Score 0.00 of 1
1. Measure Map was a web analytics tool developed by…?
Urchin Software

Yahoo! Web Tools

Adaptive Path

Google Lab
Score 1.00 of 1
2. Which of the following aspects cannot be Analyzed by Google Analytics?
Tools for Web Analysis

Social Analytics

Content Analytics

None of the above

Feedback:
 Correct. Well Done
Score 1.00 of 1
3. Which of the following is not a social plug-in?
Facebook like/share buttons

Retweets

Feedback:
Correct. Well Done

Google +1 buttons

Pin It Buttons
Score 1.00 of 1
4. Mobile analytics cannot help assess performance of pages performance of
pages compatible with …?
Screen resolution

User experience on different pages

Social engagement

Feedback:
Correct. Well Done

Mobile Application performance

Score 1.00 of 1
5. What is the objective of Google Analytics?
To help web administrators and digital marketers with
complete statistics about their websites and web portals in an
interactive and detailed format

Feedback:
Correct. Well Done

To help implement effective internet marketing strategies

based on critical web information

To help track success of keywords and website traffic

All of the above

Score 1.00 of 1
6. From whom did Google purchase the web analytics tool in 2005?
Microsoft

Sun Software and Analytics

Urchin Software Corporation and Adaptive Path

Feedback:
Correct. Well Done

CISCO
Score 1.00 of 1
7. What are the two types for setting up your Google Analytics Account?
Standalone Account & Adwords Account

Freeware Account & Linked Adword Account

Linked Adwords Account & Standalone Account

Feedback:
Correct, Well done

Adword Account & Linked Adword Account

Score 0.00 of 1
8. Social analytics helps increase…?
Community Engagement

Bottom Line

Followers

Fans

Score 0.00 of 1
9. What was the tool developed by Urchin Software for web statistics
known as?
 Urchin On Demand

Urchin Analytics

Urchin on Web

None of the above

Score 1.00 of 1
10. What helps indentify top selling content in their web portals?
Content Analytics

Feedback:
Correct. Well Done

Social Analytics

Keyword Analytics

Traffic Analytics

Module 5 - Goals and Actionable Insights

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1. If the user does not take the designated path and drops out in the middle it is
known as?
Failed path

Unsuccessful Goal

Unsuccessful Path

Failed Goal

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2. With respect to Google Analytics, define Goal
 A desired activity that you, as a web admin, wants your visitor
to perform, in your web site or web portal

A desired traffic result that you, as a web admin, wants to

achieve in your website or web portal

Feedback:
Incorrect

A desired rate of conversion that you want to achieve in your

website or web portal

All of the above

Score 1.00 of 1
3. When does Google Analytics start to sample your data?
After receiving 1 million vistors

After receving 1 million hits

After receiving 1 million vistors unique dimension

combinations

Feedback:
Correct. Well Done

All of the above

Score 0.00 of 1
4. Further activity is ignored by Google after receiving ____ or more hits from
a single visitor session
200

100

Incorrect

500

1000
Score 1.00 of 1
5. Which of the following are common reasons behind failed goals?
Confusing forms

Broken links

Wrong product path linkages

All of the above

Feedback:
Correct. Well Done
Score 0.00 of 1
6. What are Key Performance Indicators called on Google Analytics?
Goals

Designated Paths

KPIs

None of the above

Score 1.00 of 1
7. To improve the conversion rate which is most important
Product & Pricing

Competition & Imagery

Keywords & Sales funnel

All the above

Feedback:
Correct, Well done
Score 0.00 of 1
8. What should be to Goal of a Corporate Blog?
 Submit comments and Social bookmarking / likes / shares

Read an article / watch videos, Subscribe / download

Register for Newsletters

Increased Bottom line

Score 1.00 of 1
9. What do you mean by designated path?
A navigation path that a web admin sets with 'call -to- action'

A sequence that the visitor to perform actions appropriately to

have completed a specific goal

Feedback:
Correct. Well Done

A series of 'Call-to-actions'

None of the above

Score 0.00 of 1
10. How many Goals can you set per profile on Google Analytics?
15

10

20

Module 6 - Data Management

Score 1.00 of 1
1. Which filter allows digital administrator to view only the most relevant metrics
filtering out those which are not highly relevant to track?
 View Filter

Feedback:
Correct. Well Done

Custom Variables

Advaanced Segments

None of the above

Score 0.00 of 1
2. What filter allows you to analyze specific kind of traffic by isolating certain
segments?
Profile Filters

View Filters

Advanced Segments

Custom Variables
Score 1.00 of 1
3. What are the two types of Profile Filters?
View Filters and Custom Filters

Predefined Profile filters and Custom filters

Feedback:
Correct. Well Done

Predefined Profile Filters and View Filters

Defined Profile Filters and Custom Filters

Score 1.00 of 1
4. What is the first step to generating data on Google Analytics?
Generating a Tracking Code

Feedback:
Correct. Well Done
 Logging in

Selecting a Metric

None of the above

Score 0.00 of 1
5. What is the final stage in the data capture process?
Sending data to Google Servers

Data Segmentation and Storage

Display on Dashboard

Generation of Javascript Tracking code

Score 1.00 of 1
6. What does the tracking code do?
captures information about the visitor, his/her geographic
location, demographics, browser information, IP address,
system information, his/her activity etc., and displays it on the
dashboard

Incorrect

captures information about the visitor, his/her geographic

location, demographics, browser information, IP address,
system information, his/her activity etc., and sends it to the
Google Servers

Feedback:
Correct. Well Done

None of the above

Score 1.00 of 1
7. Profile filters are also known as?
Advanced filters

Social Filters
 View Filters

Feedback:
Correct. Well Done

User Filters
Score 0.00 of 1
8. What are the methods in Report generation in Google Analytics?
Standard Report & Customized Report

Customized Report & Linked Report

Standard Report & Linked Report

Standard Report & Business Report

Score 0.00 of 1
9. Which are the three most powerful ways to segment data on Google
Analytics?
Basic Segments, Social Filters, Custom Variables

Custom Variables, Profile Filters, Basic Segments

Profile Filters, Custom Variables, Basic Segments

Profile Filters, Custom Variables, Advance Segments

Score 0.00 of 1
10. How does one get more insights about different variables related
to your website or web portal?
Through data segmentation

Through the Google Analytics Dashboard

 Through the Javascript Tracking Code

Through the Google Servers

Module 7 - Social Media Analytics

Score 0.00 of 1
1. Vkontakte has maximum number of users in which country?
China

Saudi Arabia

Russia

Portugal

Score 1.00 of 1
2. Which of the following social media platforms is a leader with respect to
number of users?
Twitter

YouTube

Google+

Facebook

Feedback:
Correct. Well Done
Score 1.00 of 1
3. As of December 2013 the total number of users across the top 4 networks -
facebook, twitter, linkedin and wordpress are
800 Million

1 Billion

1.8 + Billion
 Feedback:
Correct, Welldone

1.7 Billion
Score 0.00 of 1
4. In the widest sense of the term what does social media mean?
A platform though which individuals and businesses can share
information in form of text, video, images and audio

The sum total of all users networking with eachother via the
internet

The sum total of all conversations, interactions and

transactions happening online

A platform through which individuals network with friends

and businesses
Score 1.00 of 1
5. Which of the following is a social media platform?
PLURK

Hi5

Flickr

All of the above

Feedback:
Correct. Well Done
Score 0.00 of 1
6. Which is the most popular social media platform in China?
Facebook

Twitter

Qzone
 Orkut

Score 1.00 of 1
7. Social media reaches _____% of the world's internet users?
40

80

Feedback:
Correct. Well Done

75

55
Score 0.00 of 1
8. What is the first step to master social media?
Staying updated at all times

Getting social

Going where your audience is

None of the above

Score 0.00 of 1
9. What is the disadvantage of traditional media over social media?
Delivers untouched content

Cannot share all file formats

No chance of networking
 No chance of building relationships
Score 1.00 of 1
10. Which of the following is not a social media website?
Google+

Pinterest

AOL

Feedback:
Correct. Well Done

Instragram
Module 8 - Social Media Goals and KPI’s
Score 1.00 of 1
1. The following is NOT counted as an Activity according to social media goals
Number of posts made by you on social media websites

Feedback:
Incorrect

Number of responses received for each post you have created

on social media websites

Minimum time frame within which people respond to your

posts

Number of fans who shared your web links in their social

media channels
Score 0.00 of 1
2. Engagement is an essential goal of Social Media. What does it mean?
It denotes how many new users 'Like'or 'Follow' you on Social
Media websites

It assesses if your followers are likely to buy your brand or not

It denotes if your customers are active in responding to your

posts and campaigns
 None of the above
Score 0.00 of 1
3. Social Media can help you accomplish the following goal….
To increase your brand exposure

Improve traffic to your website

Engage with your present and prospective target audience

All of the above

Score 1.00 of 1
4. what are the most popular social media analytical tools?
Radian6 & Social Mention

Facebook Insights & Twitalyzer

Unmetric

All the above

Feedback:
Correct, Welldone
Score 1.00 of 1
5. The following is a Social Media goal…
Activity

Engagement

Acquisition

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
6. The following is a Key Performance Indicator to know your Reach
Number of people who saw your post on Facebook
 Number of followers your brand has on Twitter

Total Number of impressions for your LinkedIn posts

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
7. Activity is an essential goal of Social Media. What does it indicate?
The activities done by people on your buisness/ brand pages
on social media websites

Feedback:
Incorrect

The activities you put up on your social media pages

The activities people undertake on their own pages on social

media websites

None of the above

Score 0.00 of 1
8. In the Social Media circuit, what does acquisition mean?
The determination of traffic from social media websites to
your web portal

Acquiring new customers through social media efforts

Partnering with social media websites to gain new followers

None of the above

Score 1.00 of 1
9. What is the full form of KPI?
Key Portal Issues

Key Performance Indicator

 Feedback:
Correct. Well Done

Key Profit Indicator

None of the above

Score 0.00 of 1
10. Measuring the Reach of your brand in Social Media would
mean…
The measurement of the total number of customers of your
brand

The difference between the number of customers you have as

compared to your nearest competitor

Assessing your market position

Understanding how many people know about your brand

Module 9 - Tools for Social Media Analytics

1. What is Radian6?
A tool helping companies post on social media websites

A tool which adds followers to social media websites

A social media monitoring tool

Feedback:
Correct. Well Done

None of the above

Score 1.00 of 1
2. What is Facebook Insights?
An analytical dashboard provided by Facebook

Feedback:
Correct. Well Done
 A tool to analyse how many other pages your friend 'like'on
Facebook

A Facebook tool to connect with other users 'liking' the same

page

None of the above

Score 1.00 of 1
3. Which of the following services does Social Mention provide?
Daily social media alerts

API

Point-in-time social media search and analysis

All of the above

Feedback:
Correct. Well Done
Score 1.00 of 1
4. Radian6 was recently acquired by….
Salesforce.com

Feedback:
Correct. Well Done

Twitter.com

Yahoo.com

None of the above

Score 1.00 of 1
5. How do Developers access data on the Insights Dashboard?
Through Facebook Query Language or Analytics

Through Facebook Query Language or Facebook's Graph API

Feedback:
Correct. Well Done

Through Facebook's Graph API or Analytics

 None of the above
Score 1.00 of 1
6. In context of Radian6, which of the following statements is true?
Radian6 answers queries on behalf of their client

Radian6 extends consulting services to sort through customer

complaints

Radian6 allows online comments to be assinged within the

business, to sales, customer service, marketing, etc

Feedback:
Correct. Well Done

None of the above

Score 0.00 of 1
7. The following is NOT a Social Media Analytic Tool..
Twitter

Radian6

Social Mention

Twitalyzer

Score 1.00 of 1
8. What is Insights API?
The index that measures the number of followers according to
demographics

The index that measures the rate of posts per business day on
Facebook

Methods by which Facebook Platform developers can access

the underlying data that is presented on the Insights Dashboard

Feedback:
Correct. Well Done
 None of the above
Score 1.00 of 1
9. Which of the following holds true?
To access Facebook Insights, your Facebook business page
must have at least 30 followers

Feedback:
Correct. Well Done

To access Facebook Insights, your Facebook business page

must have at least 500 followers

To access Facebook Insights, you must have over 1000 friends

None of the above

Score 1.00 of 1
10. Radian6 is deemed to be the ears of the enterprise because
It listens and responds to customer feedback

It allows users to voice their customer complaints on its forum

It offers comprehensive coverage of discussions on the social

web

Feedback:
Correct. Well Done

It allows users and companies to interact with one another on

its website

Online Reputation Management

Module 1 - What is ORM
1. What puts the online reputation of a company at risk ?
Financial irregularity

Unethical behavior

Executive misconduct

All of the above.

 Feedback:
Correct, Well done

Score 1.00 of 1
2. How can you check your brand's perception instantly online ?
Through Search Engine

Feedback:
Correct, Well done

Newspapers

Advertisements

Word of Mouth
Score 1.00 of 1
3. What is a sure shot way to manage your brand's online reputation ?
Roll out new products

Spend more on advertising

Engage with customers in the virtual space

Feedback:
Correct, Well done

Aggressive online marketing

Score 1.00 of 1
4. What influences people's perception of a brand
Social Media

Word of mouth

Feedback:
Correct, Well done

Infographics

Newspapers
Score 1.00 of 1
5. How to monitor what people say about your business in social media ?
 Through Facebook or Twitter pages of the company

Feedback:
Correct, Well done

Google Alerts

Blogs

Newspapers
Score 1.00 of 1
6. What is a Brand Personality?
Goodwill

Advertising

Content

It is the way a brand behaves and speaks

Feedback:
Correct, Well done
Score 1.00 of 1
7. How should companies manage negative reviews?
By hiring Top Executives

By improving a social media Page

Instragram

By regularly monitoring the Internet

Feedback:
Correct, Well done
Score 1.00 of 1
8. How do you get notified when a company is being talked online
Word of Mouth

Social Media

Customer feedback
 Google Alerts

Feedback:
Correct, Well done
Score 1.00 of 1
9. What is the first step in building corporate reputation?
Involve the CEO

Fomulate a crisis management plan

Identify strength and weakness of stakeholders

Feedback:
Correct, Well done

Social Media
Score 1.00 of 1
10. What is the biggest misconception people have about ORM?
Easy to control perceptual reputation

Acting only after a slew of negative reviews is cheaper

Unnecessary for your business

All of the above

Feedback:
Correct, Well done
Module 2 - Need for ORM and Benefits
Score 1.00 of 1
1. How are messages controlled?
Blogs

Social Media

Customer reviews

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
2. What is the best SEO tool?
Keyword

Images

Social media

Fresh and Unique content

Feedback:
Correct, Well done
Score 1.00 of 1
3. What are the positive effects of a good online reputation?
Retain existing customers

Easier to get new customers

Maintain positive brand image

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
4. How do you maintain your online reputation?
Distribute positive content regularly

Respond and interact with consumers online

Monitor online conversations about your brand

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
5. Before the internet how did companies control their messages?
Goodwill

Content
 Social Media

One way communication

Feedback:
Correct, Well done
Score 0.00 of 1
6. How can you get customer review?
Link business listing profiles to your website

Google Alerts

Feedback:
Incorrect

TV Ads

Newspapers
Score 1.00 of 1
7. How does a negative review affect a company?
Low reach

Loss of revenue

Feedback:
Correct, Well done

No effect

Loss of confidence
Score 1.00 of 1
8. What are the effects of a bad online reputation?
Loss of existing customers

Difficulty getting new customers

Financial loss

All of the above

 Feedback:
Correct, Well done

Score 0.00 of 1
9. How can you drive down the negativity online for your brand?
Roll out new products

Spend more on advertising

Use SEO

Aggressive online marketing

Score 1.00 of 1
10. Why should you respond and react?
Builds relationships

Shows that you care

Allows others to see your point

All of the above

Feedback:
Correct, Well done
Module 3 - Case Studies
1. What is the last resort to deal with unethical erroneous negative pages about a
company?
Do nothing

Report the page

Collect data about the host and write to them

Take legal action

Score 0.00 of 1
2. What helps consumer recognize a brand better across social media platform?
Images

Videos

Universal ID

Infographics
Score 0.00 of 1
3. What acts as a greater connect between brand and consumer?
Goodwill

Advertising

Content

Social media

Score 1.00 of 1
4. What should you do after a negative post has been posted?
Don’t delete it

Address the issue

Contact the grieving party

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
5. Which of the following are free tools to check ORM?
Tweet deck

Google alerts
 Social mention

All of the above

Feedback:
Correct, Well done
Score 0.00 of 1
6. Apart from professional reputation, what else does negative link
damage?
Nothing else

TV Ads

Personal reputation

Aggressive online marketing

Score 1.00 of 1
7. What happens if the query is not solved the same day?
Keep updating the customer and follow up

Feedback:
Correct, Well done

Do nothing

Not sure

None of the above

Score 1.00 of 1
8. Who should handle the ORM for a company?
Social Media

CEO

Traditional PR

A specialized team
 Feedback:
Correct, Well done

Score 1.00 of 1
9. What is the next step after addressing the customer on social
media?
Do nothing

Call them to further discuss the issue

Feedback:
Correct, Well done

Change TV ads

All of the above

Score 0.00 of 1
10. Where can you check credible ratings of a new smartphone?
Online reviews

Smartphone's website

Newspaper

All of the above.

Module 4 - Getting Started with ORM

1. What should you do to monitor your product on Online Reputation?
Your brand

Your Competition

Industry

All of the above

Feedback:
 Correct, Well done
Score 1.00 of 1
2. What are the most important suggestion to avoid monitoring sources that do
mention the main subject but are not really influential?
What is the source visibility

Credibility and trust factors of source and audience

Is it a scoop source

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
3. What are the steps in setting up a Reputation Management Mechanism ?
Prevention-Monitor-Analyse-Influence

Feedback:
Correct, Well done

Monitor-Prevention-Analyse-Influence

Analyse-Prevention-Monitor-Influence

Analyse-Influence-Monitor-Prevention
Score 1.00 of 1
4. Which of the following is responsible for taking prevention in Online PR?
Register your brand on social profiles

Get Geo Tagged

All of the above

Feedback:
Correct, Well done
Score 1.00 of 1
5. What is influencing?
Joining the conversations
 Contributing to the blogs, posts, comments etc

Leading the conversation about your brand

All of the above

Feedback:
Correct, Well done

Module 5 – Building it right and tools required

Score 1.00 of 1
1. How to protect your Online Reputation?
Initiate personal Contact & cleaning up on the Google

Send correct information to the publisher

Ask for full retraction & Legal steps

All of the above

Feedback:
Correct, Well done
Score 0.00 of 1
2. When done right, ___________ enables customers and potential customers
to engage with your brand much more effectively than traditional marketing
channel?
Corporate blogging

Facebook Insights

Brand image

Twittalyzer

Score 1.00 of 1
3. Which is the correct action plans to Make ORM on-going?
Stakeholder analysis - Crafting a strategy - SWOT analysis -
 Implementation/Feedback

Stakeholder analysis - SWOT analysis - Crafting a strategy -

Implementation/Feedback

Feedback:
Correct, Well done

SWOT analysis - Stakeholder Analysis - Crafting a strategy -

Implementation/Feedback

Crafting a strategy - SWOT analysis - Stakeholder Analysis -

Implementation/Feedback
Score 1.00 of 1
4. What are the Tool for Monitoring ORM?
Google & Yahoo Alerts

Social Mention & Radian6

Hootsuite & Technorati

All of the above

Feedback:
Correct, Well done
Score 0.00 of 1
5. What are the Important tools that help your manage your online
reputation?
Get Reputation, User voice

Get Satisfaction, User Voice

Get Voice, Get Reputation

None of the above

Web Analytics
Google Analytics

 Provides an excellent Graphical Representation

 Provides all data for stakeholders
 Allows Data segmentation
 Allows Customized reports

Yahoo Analytics

 Define up to 50 actions

CrazyEgg

 Powerful tool to analyze clickstream (which page is most clicked )

 Overlays – Amount of which button is clicked
 List features
 Heatmaps for most visited segment in website

KISSmetrics

 Makes it easier to track customer conversion

 Helps to navigate world business decisions
 Helps to understand where your valuable customers are coming from

Clicktable

 Let’s you record and view how each of the visitors navigates their way around your site.

Web Intelligence Tool

Statcounter

 Offers charts and graphs

 Stats are invisible
 Provides drilldown

Webtrends

 Allows admins to track and monitor user behavior

 Tracks user navigational behaviour between the pages on site
 Tracks referrals from search engines

Compete

 Provides competitive intelligence

 Checks and analyzes keyword efficiency and traffic
 Analyzes site rankings
 Alerts malicious websites
Quantcast

 Is good for accurately measuring audience reach and the composition

 Gives traffic overview- visitors passing through versus regulars and addicts
 Provides a central repository for local reporting
 Delivers a one sentence summary


Tools for Online Reputation Management

Get Satisfaction

Empowers companies and business users in the company to embed community to embed
community anywhere they want to online.

User Voice

Enables clients to collect feedback, popular ideas by customer vote etc.

Google and Yahoo alerts

Receive mails every time someone mentions your brand. Set keywords searches and receive RSS
feeds.

Social Mention

Tracks Blogs, comments, Tweets, mainstream news and images.

Hootsuite

Enables you to manage multiple accounts across twitter, FB, Myspace, Linkedin and wordpress.

Technorati

Largest blog search engine directions

Reputation Defender

Protects and helps you keep track of your brand with its robust features such as Myedge

Saral Notes

Csit Nepal
Mero spark