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<p>VOUGUISH encapsulates precisely what it


means�a collection of beautiful garments brought together. VOUGUISH has been a
destination store for those in the know for over 25 years. Our DNA is not only made
up of great fashion moments but also of many special occasions.
<p>
To us clothes are not only for an
occasion, they are an integral part of our lives. What makes us unique is our
passion for championing and nurturing traditional Indian craftsmanship. From
bringing the sari back into fashion, to reviving fabrics and embroidery techniques;
VOUGUISH is committed to marrying India's rich heritage of incredible workmanship
with an elegant contemporary aesthetic.
&nbsp;Innovation, creative vision and quality determine which designers we choose
to work with. The team tracks a designer over a couple of seasons to evaluate his
or her work�s quality and consistency, ensuring that quality and production meets
our standards. We try to remain true to a designer�s vision while matching our
sensibility. At times, this leads to stellar collaborations with capsule collection
or limited editions exclusively for VOUGUISH. </p>
<p>Since its launch in December 1987 in Mumbai, VOUGUISH has been regarded as a
pioneer. It became the first luxury multi brand store providing talented Indian
designers a platform to showcase their work. From Pakistan to Sri Lanka, we pride
ourselves on spotting talent and having launched the majority of Indian designers
who are today at the helm of the industry. VOUGUISH is where it all began!</p>
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