Retail Management

Q1.What is retailing and functions of retailer?

Q2.What are modern retail store format?

Q3.Explain the key drivers of retailing in India?

Q4.Retail marketing mix?

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Marketing Research

Q1.What is marketing Research?

Q2.Various Survey Methods?

Q3.What is need of qualitative research?

Q4.What are the benefits and limitations of Secondary Data?

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B2B

Q1.Differentiate between B2B and B2C?

Q2.What is the role of advertising in industrial marketing?

Q3.What is CRM?

Q4.How to develop an industrial sales force?

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Industrial Marketing

Q1.Why do companies and nations go for international marketing?

Q2.Discuss the importance of FDI in promoting international business?

Q3.Differentiate between domestic business & international business?

Q4. Discuss international marketing W.R.T an Indian Company?
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Marketing Finance

Q1.What is Marketing Finance?

Q2.What is ROI?

Q3.Given a Budget of 10 Lakhs? How will you plan your marketing budget for 6 Months?

In finance, rate of return (ROR), also known as return on investment

(ROI), rate of profit or sometimes just return, is the ratio of money
gained or lost (whether realized or unrealized) on an investment
relative to the amount of money invested. The amount of money gained
or lost may be referred to as interest, profit/loss, gain/loss, or net
income/loss. The money invested may be referred to as the asset,
capital, principle, or the cost basis of the investment. ROI is
usually expressed as a percentage rather than a fraction.

ROI is a measure of cash[citation needed] generated by or lost due to

the investment. It measures the cash flow or income stream from the
investment to the investor, relative to the amount invested. Cash flow
to the investor can be in the form of profit, interest, dividends, or
capital gain/loss. Capital gain/loss occurs when the market value or
resale value of the investment increases or decreases. Cash flow here
does not include the return of invested capital

Qualitative research is a method of inquiry appropriated in many

different academic disciplines, traditionally in the social sciences,
but also in market research and further contexts.[1] Qualitative
researchers aim to gather an in-depth understanding of human behavior
and the reasons that govern such behavior. The qualitative method
investigates the why and how of decision making, not just what, where,
when. Hence, smaller but focused samples are more often needed, rather
than large samples.
Qualitative methods produce information only on the particular cases
studied, and any more general conclusions are only hypotheses
(informative guesses). Quantitative methods can be used to verify
which of such hypotheses are true.