The 3 C’s of Pharmaceutical Marketing

The 3 C’s of marketing is a very popular concept for marketers. This model takes
into consideration 3 variables to develop an effective marketing strategy.
The 3 C’s of marketing strategy are

 The Customer
 The Company
 The Competitors

1- Customers:
The first C deals with the customer, that is who is in the target group that the
company is targeting to dispose of its products. Customers are the reason for your
business and the driving force behind all you do. It's important to communicate
with them in a personal way,rather to just selling your products. You have to know
your customer base well and make sure you are pitching to them to make your
product exactly what they need. If your company customers are loyal it will be
difficult for your competitors to penetrate. It's crucial you meet your customers
where they are, rather than simply hoping they'll come to you. Find ways to
express your appreciation, and support them through their buyer journeys.

2-Competition:
The second C stands for the competitors in a branch. Regardless of the industry
your business is in, you'll always have competition and that's a good thing. You're
doing something right if you have direct competitors, but you'll want to understand
how they market themselves, as well as any gaps they fill that you don't. It is very
important to determine the strategies and approaches of the competition. You can
collect competitor analysis data by conducting research, gather competitive
information then analyze competitive information and determine what is your own
competitive position. You can use their website, newsletters and annual reports and
utilize your sales force to access competitive information.

3-Company:
The third C stands for the own company. It Starts by defining your company's
mission and building a brand that accurately represents it. That way, people
understand who you are and what to expect from you, and you'll feel more
confident in your marketing messages. It encompasses the goals as well as the
strengths and weaknesses of the company. In order to continuously improve, a
company must constantly look for opportunities for improvement and optimization
in its own ranks.