'What is LinkedIn?

'
A beginner's guide to the popular professional
networking and career development site
 ● LinkedIn is a social network that focuses on professional networking and career development.
● You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting
updates and interacting with other people
● LinkedIn is free, but a subscription version called LinkedIn Premium offers additional features like online classes and
seminars, as well as insights into who's searching for and viewing your profile.

Like Facebook, Instagram, Twitter, and a dozen others, LinkedIn is a social network. And like other social network, it's owned by a big
tech company: Microsoft.

But unlike most social networks, LinkedIn is a professional networking site, designed to help people make business connections, share
their experiences and resumes, and find jobs
LinkedIn essentials
Despite the professional focus, LinkedIn is quite similar to social networking sites like Facebook. It's based on principles like connecting
to friends (or, in the case of LinkedIn, "connections,"), posting updates, sharing and liking content, and instant messaging other users.

LinkedIn also puts a professional spin on ideas you know from Facebook. Your profile, for example, becomes a resume, complete with
work experience, accomplishments, recommendations, and referrals from colleagues.
Your profile is like a resume that anyone on LinkedIn can review. Dave Johnson/Business
Insider

The site also offers things you won't find in other places, like a full-featured career board, where
you can search for and apply for jobs.

Many employment services are now compatible with LinkedIn — when applying for a position, you
may be able to share your LinkedIn profile, which sometimes means you won't need to
painstakingly enter your work experience into a long online form.

If you're new to LinkedIn, here's a quick tour around the site.

A quick tour of LinkedIn
● Home is akin to Facebook's news feed. Here you can see posts made by other LinkedIn users,
and make your own posts that others can see, like, share, and comment on. Like Facebook,
you can limit your posts to just connections in your network, or share your thoughts with
everyone.
LinkedIn's Home page will look familiar to anyone who uses a social media site like
Facebook, and serves a similar purpose. In this photo, the site's major pages are
highlighted at the top. Dave Johnson/Business Insider

● My Network is where you can see your existing network of connections, and search for
LinkedIn users to invite to join your network. You can also see existing invitations you've
received from others.
● Jobs is a comprehensive career site. You can search for and apply for jobs, get information
about companies you're interested in, and much more. You can set up notifications and get
emails when there are new job postings.
You can search for jobs by keyword, location, and other criteria. You can also get special
insights, like whether you know anyone who already works at the company you're
considering. Dave Johnson/Business Insider

● Messaging leads to an instant messaging platform you can use to chat with people in your
network. You can also use it to send messages to people outside your network with something
called InMail, if you subscribe to certain tiers of LinkedIn Premium.
● Me is where you can find your profile, which is akin to your resume. Here, you can show your
career history by posting your work experience, accomplishments, education, current
location, and more. If you have a LinkedIn account, this should be as polished as your actual
resume, as you can expect professional connections and recruiters to look at it.
What you can do with LinkedIn

It should be clear that LinkedIn is a tool you can use to enhance your professional networking and
job searching activities.

Many people use the site to grow their contacts and find career opportunities, and the Jobs section
of the site is a powerful tool for finding and applying for jobs. There are settings on LinkedIn that
let you alert recruiters that you're actively job searching as well.
Some people use LinkedIn to enhance their professional reputation by making posts in the news
feed, and commenting on other people's posts.

LinkedIn Premium is a subscription version of LinkedIn that adds a number of additional features,
such as online professional development classes, insights into who's viewing your profile, and the
ability to instant message anyone on LinkedIn, even if they're not in your network.

Reference: https://www.businessinsider.com/what-is-linkedin
Why Linkedin?
Because It is the world’s largest professional network.

It has 277 million members (and growing)

Your LinkedIn Profile ranks high in Google.

Recruiters used it.

So, how do you rock Linkedin?
TIP#1:

Complete your profile.

TIP#2:

Use Keywords in your profile.

•Add keywords to your proffessional headline.

•Use keywords in your summary

•Mention what tools and software ypu have experience with.

● Mention Clients you have worked with.
● Keywords increase your chances of getting found.

TIP#3:

Show off key projects.

● Go to your ‘experience’ section and add links to each role.

● LinkedIn will show your projects under each role.

TIP#4:

Connect only with people you know or you’ve met.

● Connect with colleagues, classmates, friends or people you’ve met at

networking events.
TIP#5:

Customize your message when inviting people.

TIP#6:

Post consistently.

● Share links to industry news and your own work, photos etc.
● Posting regularly keeps you on people’s radar.

TIP#7:

Mention People.

● But only do it when it’s appropriate.

TIP#8:

Check who’s checking your profile.

● You’ll find it at the right-hand side of your LinkedIn profile.

● Check some section to discover new people to connect with.

TIP#9:

Recommend (awesome) people.

● Share the love. Don’t be shy to leave a recommendation for people you’ve
worked with.
● Also, don’t be shy about asking for recommendations.
TIP#10:

Invite people to meet you offline.

● Invite people for coffee. Ask for informational interviews. Network.

(TALK TO PEOPLE)

Reference:
https://www.slideshare.net/kcclaveria/rock-linkedin-32792724/37-KCCLAV
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