ACKNOWLEDGEMENT

I express my special thanks to the company and its staff who gave me opportunity to
this project. I express my special thanks to MR. SUSHIL KUMAR RUHELA the Dy.
General Manager (HR) of the company.
I express my sincere thanks to Mr. Mandeep Singh (SR. Executive HR) and our project
Supervisor Mr. Nitish Sharma at Jai Beverages Pvt. Ltd. Jammu for their sincere and
proper guidance, direction and encouragement given to me for the successful completion of
this project.
Last but not the least, I express my gratitude to all those who directly & indirectly directed me
for successful completion of this project.

AVINASH SHARMA

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 CERTIFICATE BY THE GUIDE

This is to certify that work entitled project “RETAILERS SATISFACTION WITH THE
PRODUCT OF JAI BEVERAGES” is done by AVINASH SHARMA under my guidance and
supervision for the partial fulfillment of degree of BBA ,Institute of Management Sciences
Jammu.
This report has not been submitted to any others University and Institution for the award of any
Degree /Certificate

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 CERTIFICATE OF ORIGINALITY

I hereby declare, that the project report on the “RETAILER SATISFACTION WITH THE
PRODUCT OF JAI BEVERAGES” completed and submitted under the guidance and
supervision of ____________________ is my original work
The preparation of the project is based on my personal findings, several visits to the origination ,
interaction with the officials, employee and Retailers and secondary sources

AVINASH SHARMA MS. DIVYA JAM

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 DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “RETAILERS
SATISFACTION WITH THE PRODUCTS OF JAI BEVERAGES” written and submitted by
me to IMS, in partial fulfillment of the requirement for the award degree of BBA under the
guidance of MS. DIVYA JAMMWAL is my original work and the conclusion drawn therein are
based on the material collected by myself.

DATE: SIGNATURE (student)

PLACE:

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 EXECUTIVE SUMMARY

The project titled “RETAILERS SATISFACTION PRODUCTS OFJAI BEVERAGES” was

done for “Jai Beverages Pvt Ltd” a franchisee of PepsiCo India.
Summer internship is known to be a student’s first brush with cooperate world. This is the time for
the students to put words and theories into action. This opportunity to integrate classroom learning
with real life situation. While doing the project students are placed under the guidance of a manager
who serves as a mentor.

This project report deals with Satisfaction of retailers towards products and services offered by
Pepsi. Using the questionnaire for retailers.
The objectives of this topic are-

.To study satisfaction level of retailers towards products of Pepsi.

.To study the products of pepsi.
The project is carried out depending on the various data which are obtained from primary source
(direct interview with retailers)
Satisfaction is a result of a product related experience and this question reflects the overall opinion
of a consumer’s experience with the product performance. Satisfaction and attitude are closely
related concepts. The psychological concepts of attitude and satisfaction may both be defined as the
evaluation of an object and the individual relationship to it.
Anything that can be offered to a market for attention, acquisition, use, or consumption that might
satisfy a want or need, include physical objects, persons, organizations, and ideas is called as
product.
Services mean the work done by one person which is helpful to another person and these are
intangible in nature. It is an act of help and assistance.
The analysis is made studying the questionnaire and observation which was distributed among 50
Retailers to find their response about the various questions asked related to the satisfaction level
and problems faced by them, conducted in Jai Beverages Ltd (Pepsi).
The sampling method is using conveyance sampling; the total size of sample is 50 for retailers. The
data and interpretation done through bar diagram and table.

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The major findings of the study are related with the Pepsi products and services offered to retailers
in Jammu city which includes the retailer’s stock more products of Pepsi soft drinks as compare to
another company products. Retailers were also satisfied with the distribution network of Pepsi,
information regarding new schemes and discounts. They were also satisfied with the sales person of
Pepsi. The retailers were dissatisfied with the credit facilities provided by Pepsi in Jammu city.

The few suggestions for Pepsi from the researcher are-

Delivery of goods should be increased in number for proper catering in the entire area of Jammu
Central region effectively and efficiently.
The company should supply its glow sign board, banners etc.as an advertisement media to the
retailers of few areas, which will as usual for satisfaction of retailers.
Credit facilities should be provided to retailers to satisfy their needs regarding payment.

The conclusion of the survey is based on the objectives of the study i.e. various problems faced
by retailers of Pepsi product, complaints of retailers towards products and services of Pepsi,
retailer’s satisfaction level towards Pepsi products and services and effective solution to the
problems faced by retailers.

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TITLE INDEX

CHAPTER NO. LIST OF CONTENTS PAGE NO.

i Acknowledgement (i)
ii Certificate By The Guide (ii)
iii Certificate Of Originality (iii)
iv Declaration (iv)
v Executive Summery (v)-(vi)
1 Introduction 1-5
2 Company Profile 6-21
3 Review of Literature 22-25
4 Research Methodology 26-34
5 Data Analysis & Interpretation 35-52
6 Findings 53-54
7 Conclusion ,Suggestions& Limitations of the 55-57
project
8 Appendix 58-63

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