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5-1 Sources of Information
5-1 Sources of Information
5-1 Sources of Information
Secondary Research
Examples: newspapers, television, the internet (including social media), books and government
publications.
1. It is relatively cheap.
2. It is relatively quick.
Primary Research
Primary data is data that is being collected for the first time.
1. It can be expensive.
Quantitative Data- This is data that can be stated numerically e.g. how many days per week do
Qualitative Data- This is data that cannot be stated numerically, e.g. why do you eat fruits?
study is an analysis of a proposed project to decide whether it is practical and profitable. For
example, to determine the possible costs involved in establishing the business and the possible
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