Republic of the Philippines

BATANGAS STATE UNIVERSITY ROSARIO

Brgy. Namunga, Rosario, Batangas
COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS AND
INTERNATIONAL HOSPITALITY MANAGEMENT

MKT 203 MARKETING RESEARCH

Assigment 101

Required:
1) Use your own words in definition, discussion, example and explanation.
2) Write answers in filler notebook. Do not copy the questions.
3) Don’t cheat, do not copy your classmates’ works. Those copied answers/ideas
will be given zero score.
4) Submission is on August 28, 2019
Questions:
1) What is the definition of Marketing Research?
2) What is the difference between applied and basic marketing research? Give 2
examples for each
3) Differentiate product, production and customer oriented. Cite examples
4) What is marketing concept? What do you think its role for marketing research?
5) Why do you think the significant stakeholder orientation can be affected by firm
decisions?
6) How do you think relationship marketing can keep customers through marketing
research
7) In what ways do integrated marketing communication and integrated marketing
mix necessary for marketing research
8) Do research activities on page 44. Answer all five questions indicated.
9) Do case 2.1 and answer three questions indicated
10) Do and answer question number 4 in “questions for review and critical thinking.”

***End***

Prepared:

Asst. Prof. LUZVIMINDA AN ABACAN

PhDBM