Website Analysis

The site of choosing is toomanyadapters.com, a website dedicated to consumer

electronics with an empathize on traveling. I believe the target users for this website is a Digital

Nomad, a remote worker, or just someone who enjoys both technology and travel.

TooManyAdapters offers a collection of reviews and honest opinions among products, apps, and

websites. Along with solving common problems that travelers face and how technology can help

solve it.

I say the main goal of this website is to provide usual information to solve issues that travelers

face when using technology. Useful information includes reviews of consumer electronics, info

on trying to buy a local sim card in a foreign country, and best practices to secure devices while

traveling.

Leon is in his early 30s. He is a single, extroverted person, who can talk to almost anyone. Leon

has decided to follow his dream and has become a content creator/Youtuber with an emphasis on

traveling and culture. Much like the documentarians of Anthony Bourdain and Samantha Brown.

Leon wants to learn and connect with people of all types to learn how and why one’s culture is

the way it is. He has a big heart but also is very wary of ones that are dishonest. He wants to help

almost anybody but knows when someone is taking more than they are giving.

Leon enters the site with a want for information regarding what type of drone is best to buy. As

he enters the site, he gets intrigued by some of the front-page articles. One of them is “The Best
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Chromebooks of 2020”, as seen on the middle of the home page. Even thou this is not what Leon

is looking for, he is aware of what a Chromebook is but not enough think about purchasing. He

scrolls through the site quickly and sees Amazon links to different Chromebooks. He asks

himself why he is looking at Chromebooks and goes back to the home page. As he goes back to

the homepage, he scrolls down to find an article relating to drones. He clicks on the second page

and continues scrolls down and finds more articles that pique his interest. Considering he has an

iPhone; he clicks on the article and finds one titled “Give Your Phone a Hard Time? These Are

the Toughest iPhone Cases in 2020”. Leon realizes that he needs a new case that would give him

the best protection when traveling. He finds a short review of a rugged case that he would like to

have, he looks for a link to one for the iPhone 8 Plus but does not see one. Wanting this case, he

decides to copy the case name to search for his model on Google and then exits the site.

Potential Barriers

Finding Website not easy unless directly linked

Not Specific

Finding the Search option was not easy

Easy getting lost and distracted

Social Media links not on top of Homepage

Weird Redirections on Hyperlink

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Potential Enhancements

More Distant Calls to Action

More Original Photos

More Distant Heading

Have some Testimonials

Encourage More Engagement

Make site more Marketable

Larger Fonts

More valuable to Search engines

Offer a Welcome Mat/Gate

Use the Rule of Thirds on Homepage

Have Faces of Travelers

Show a Community

Have Some Testimonials

I see that TooManyAdapters has a lot of great information regarding tech and travel, but I would

like to know how this information has been useful to frequent users of the site. Adding some

testimonials to the site would give visitors more familiarity and trust in the information provided.

Showing that users have loyalty gives the website more longevity for time to come.
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Use the Rule of Thirds on Homepage

In photography, dividing an image into thirds shows the intersections four point of interest that

that a reader’s eyes would catch. In a website, having these points of interest on the important

elements of the Homepage boots conversation within the user. Having the email list and/or social

media links within the points of interest will give users the opportunity to interact with the

authors.

Offer a Welcome Mat/Gate

Offering a welcome mat/gate will give a better understanding of what TooManyAdapters is all

about. Giving the user one choice in a call to action. This will minimize distractions while

keeping the functionality of your homepage intact. By limiting the choice of what a user can do,

the more it will make the website easier to use. Boosting conversation in the process.