Shopee Malaysia Background

    Shopee is an e-commerce online shopping platform that headquartered in the

Singapore under the Sea Group that previously known as Garena. This company are
set up in 2009 by Forrest Li. Shopee which was first launched in Singapore by 2015
and since its extended reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and
the Philippines. It also have users in Southeast Asia and Taiwan to buy and sell
online products. With mobile and social elements built into the concept of the
business, Shopee is described as one of the five disturbing e-commerce start up that
has saw in 2015 by Tech in Asia.
  
Shopee, a newly launched customer market that is Consumer to Consumer (C2C)
has officially launched in Malaysia earlier June 2015. This company are the first
social market where everyone can browse,buy and sell. Shopee offer a wide range
of products, complemented by secure payment methods and innovative inspire to
create fun and safer free shopping and sales experience to the consumer.  

  Shopee Mobile Malaysia Sdn Bhd, a subsidiary of Garena Online's consumer

Internet platform, believes that it become one of the major consumer users over the
next five years. With the right amount of financing with the right products, there is a
good chance for us to win the winner, said by managing director of shopee, Ian Ho to
the Digital New Asia (DNA) in Kuala Lumpur recently. 

Information density

Shopee is the e- commerce business that have a website that users can
browse,shop and sell their product like Lazada , Tokopedia and AliExpress. To
differentiate with other website, shopee offers online shopping security service are
called “shopee Guarantee” that means shopee withholds payment to seller until
buyers have received their orders. Users are more trusted to buy online shopping
from shopee because of this service. Nowdays, Information is the king of the world
and shopee one of the e – commerce that can be access information easily to find a
detail about the product. The web offers a great solution to this need through
information density which is the sum of the quality and information available to all
market participants, users and traders. E-commerce technology it goods to reduces
the cost of data collection, storage, processing and communication while improving
the currency, accuracy and timeliness of information for consumer. Unlike
publications and print media catalogs have high costing to management, the Web
provides instant access to information. As the information changes, the website like
a shopee can be edited in real time and updated regularly without the expense of
reproduction. It is faster to update the information as soon as possible to consumer.
As a result, the information is more accurate and relevant to the timing. Information
density offers reduced costs and increased levels of revenue generating services.

Shopee also appointed brand ambassadors like Blackpink, Got7 and now
Cristiano Ronaldo global football icon to promote their website online shopping.
People all around the world will know this website because of marketing from the
famous people and icon in the worldwide. Mostly people have their smartphone and
with the online shopping from shopee everyone can buy and sell anywhere at
anytime as long as they have the internet to access. The best part when doing
shoping online is users also can check the information of the product through the
comment and rating of the other users before buy this product. They also can
compared the price from other traders because so many trader are sold the same
product.

Shopee have strict rule and regulation about buy and sell the product to
protect the trader and user from cheating. The density of information in the e-
commerce market makes pricing and costs more transparent without have any
secret payment. Price transparency refers to the ease with which consumers are
able to know the various prices in the market. Cost transparency refers to the ability
of consumers to discover the true cost of merchants paying for the product. Many
see price and cost transparency as a benefit to consumers, but many businesses do
not want this form of information to be published, limiting strategic initiatives and
potential benefits.
    However, there are advantages to traders as well in the e – commerce bussiness.
Online merchants can find out more about users than ever before. This allows
traders to seal the market into groups that are willing to pay different prices and allow
traders to engage in price discrimination that sells the same or almost the same
goods to different target groups at different prices. For example, Reviews are a way
for buyer to know if a buyer is real and trustworthy. The more good reviews you
have, the more trustworthy you appear. At the same time, online merchants should
give their good services to the user and also have a strategy to get more good
review and high rating from the other trader that sold same goods. Consumer can
get benefit from the competitor of the online trader fight their prices to attract the
consumer. The density of information also helps merchants differentiate their
products in terms of cost, brand and quality.

References

 Marketingmagazines, 2015,Shopeemalaysia,byhttps://www.marketing-
interactive.com,Retrieved 2018, June 23.
 website entrepreneurcampfire.com/sell-on-shopee-malaysia/
 Wikipedia,2018,Shopeebackground,byhttps://www.en.m.wikipedia.org/wiki/Sh
opee.com,Retrieved 2018, June 23.
 Bryan, C. ,
2015,Shopeemalaysia,byhttps://www.hardwarezone.com.my,Retrieved 2018,
June 23.
 Lidiana, R. ,2017,Shopeemalaysia,byhttps://www.pressreader.com,Retrieved
2018, June 23.
 Zieman,2016,Shopeemalaysia,byhttps://www.thestar.com.my,Retrieved 2018,
June23.
 Website https://careers.shopee.com.my/about