Krispy Kreme

Krispy Kreme started with their hot original glazed doughnut that is why this is one of their
known and first slogan “Original Glazed Doughnut.” The company has no tagline, barely
changes their logo and just changes their slogans and those are “Happy All Around,” “Take some
home today,” “Melt-in-your-mouth delicious,” “You Doughnut want to miss it,” “Bring a
box. Bring a joy,” “Hot. Now,” “Lose an hour,” and “Gain a doughnut.” One of their vintage
slogan is “Wholesome goodness your whole family can enjoy,” one of the newest “Make Today
Special,” and the slogan “Doughnuts & Coffee Since 1937” and “Hot Doughnut Experience” that
quietly used on today’s generation shows their best experience doughnuts to every customer and
their humble and giving privilege to their beginning. No wonder why Krispy Kreme is still close
to its roots.

Krispy Kreme once said “We must never settle for "second best;" we deliver on our
commitments.” One of the longest running doughnut store worries for being the second best that
is why they stand still for their quality and commitments to their customer but even that happen
in market world we cannot avoid having a competitor in our business. Krispy Kreme’s
competitors are Starbucks that is known with their and coffees and their sweets tasty breads, Mc
Donald’s that is known as the best fast food chain in the world and their biggest competitor,
Dunkin Donuts that also have the same product their selling to the consumers.
Reference:
Advergize Staff, Askingalot.com. Krispy Kreme: Slogan & Humble Beginnings. Retrieve from
https://askinglot.com/open-detail/63876

1000logos.net (2016) Krispy Kreme Logos. Retrieve from https://1000logos.net/krispy-kreme-

logo/

Krispy Kreme Arabia. (2020) Our Story. Retrieve from https://www.krispykremearabia.com/our-

story (Pwede po ito sa History and this one, https://krispykreme.ca/about-us/history/ )

Owler.com (2020) Krispy Kreme’s Competitors, Revenue, Number of

Employees, Funding, Acquisitions & News. Retrieve from
https://www.owler.com/company/krispykreme