COMPANY NAME:

Shabbir Tiles
GROUP MEMBERS:
Fahad Arshad (64332)
Ali Aoun (62618)
Muzammil (64069)
Hiba Khan (63340)

FINAL REPORT:
MICROECONOMICS:
 INTRODUCTION:
“Shabbir Tiles and Ceramics Limited (the Company) was incorporated
in Pakistan as a public limited company, under the repealed Companies
Act 1913 on November 7, 1978 and listed on the Pakistan Stock
Exchange Limited. The Company was the private sector enterprise in the
Ceramic field in Pakistan. The Company is primarily engaged in the
manufacture and sale of tiles and trading of allied building products. The
Company is also a member of Karachi Chamber of Commerce &
Industry, All Pakistan Ceramics Tiles Manufacturers Association and
Landhi Association of Trade & Industry.”
 VISION:
While maintaining our “STILE” Brand as
Market Leader, We Continue to Delight
Our Customers by also bringing in
International Brands in the Field of
Building Materials, By Offering the
Best Quality and Innovative Products
At Competitive Prices, Taking into
Account the stakeholders’ Interest.
 MISSION:
Our Mission is to maintain our Position
As the Leader in the tile industry in
Pakistan and for this Purpose we will
Continue to Focus on:
We are committed to Quality Products
And will provide our customers with
Innovative sizes, Designs and Color
Scheme that they will be Delighted to have
And shall provide them with Excellent
Service to earn their loyalty.

We shall treat our employees fairly and

Shall provide conductive working
Environment for them to learn and to grow
With the company.

The company shall earn adequate

Profits for its progress and growth and for
Providing reasonable return to its shareholders.
 OBJECTIVES:
The Company Brand STILE enjoys leading position in the Ceramic and
Porcelain Tiles industry in Pakistan, as our products are of international
quality standards and we believe in constant product development. We
offer wide range of sizes, colors, and designs in Porcelain and Ceramic
tiles and other allied products, conforming to high quality standards of
durability and aesthetic values. The Company has successfully
diversified into some allied building material products and has achieved
considerable success in marketing DIY (DO IT YOURSELF) products.

PRODUCT LINES:
1. Exclusive emporium collection
2. Features wall tiles
3. Floor tiles
4. Bathroom tiles
5. Kitchen tiles
6. Outdoor tiles
7. Ethnic collections
PRODUCTION CAPACITY:
The stile plants based in Karachi incorporate the latest European
technologies and techniques to manufacture high class products
confirming to European standards. The company is manufacturing
Digital inkjet, Porcelain and Ceramic international tiles of high quality
in different sizes and color, employing the latest technology and the state
of the art machinery imported from Italy and other European countries.
From a humble capacity of 600,000/- sq. meters per annum, the
company is producing over 12 million of tiles.
FACTORY AND OFFICE LOCATION:
There factories are located in Landhi, Karachi and Deh Kanto, Tappo
Landhi, District Malir, Bin Qasim Town, Karachi. Stile emporium and
design studio and sale offices are located in Islamabad, Peshawar,
Sukkur, and Multan.
PARTNERS OF COMPANY:
Habib is committed to its time honored tradition of serving the Nation
by extending a wide range of insurance products offering maximum
protection, backed up by matchless service with prompt claim settlement
as its utmost priority. With high quality service to all its customers, the
Company will also strive to continue to give its shareholders a consistent
return on their investment. In addition to the Fire, Marine, Motor,
Engineering and Miscellaneous insurance products, the Company is
actively exploring possibilities of new products and markets.
AFFILIATED OF COMPANY:
HABIB INSURANCE CO.LIMITED & THAL LIMITED.
NUMBER OF EMPLOYEES:
The number employees working for STILES are 939.
COMPETITORS:
CHINA FLOOR TILES.
PERFECT COMPETITORS:
Because Perfect competition is a market structure in which the following
five criteria are met: 1) All firms sell an identical product; 2) All firms
are price takers - they cannot control the market price of their product; 3)
All firms have a relatively small market share; 4) Buyers have complete
information about the product being sold and the prices charged by each
firm; and 5) The industry is characterized by freedom of entry and exit.
ELASTICITY OF DEMAND:

P*Q=
(Revenue)

90 100

1. If the price increase by 100 then the quantity decrease by 5 and if

the price is decrease by 90 then quantity increase by 40.
2. Ceramic tiles has elastic demand because it has good substitutes.
SIMILARITIES:
 Quality
 Innovative Product
DISSIMILARITY:
 Financial Losses in FY 16 & 18