Fast moving consumer goods is the talk of the town.

FMCG industry is the mostwide

spread industry of the world, that deals with the production, packaging, distribution and
marketing of consumer goods like stationery, glassware, paper products, household
products, plastic goods, food and dairy products including packaged food products,
consumer electronics, hardware and sanitary products, and many more. Not to mention
the consumers of FMCG is the population around the globe. With consumers inclining
towards the technology day by day, it has become necessary for the FMCGs to adopt
information technology to reach their targeted audience.
IN THIS WE WILL BE DISCUSSING 4 MAJOR TECHNOLOGY TRENDS; THOSE ARE
DATA ANALYTICS
ARTIFICIAL INTELLEGENCE
CLOUD TECHNOLOGY
AND INFORMATION TECHNOLOGY.
Some of the very reputed FMCG companies like Coca Cola, Britannia, Pepsi, L’Oreal,
Nestle, etc.

Many IT Outsourcing companies have emerged as pioneer in providing Information

technology services to FMCGs as they are also well acquainted with the fact that
consumer is going mobile and FMCGs do need their services to keep pace with the
consumers. So, how a FMCG can benefit from information technology is also by using
ERP software : An enterprise resource planner is what an FMCG desperately needs.
An ERP system helps manage inventory system, keep track of stock records, manage
multiple orders, accounting transactions, control multiple distribution channel, supply
chain management, workflow management, Logistics management. Nobody questions
the importance of ERP nowadays
Mobile apps : The major concern of FMCGs is to create a brand value for consumers
by serving them at the right time and right place. Mobile apps can help consumer locate
the product store at ease, surf your product portfolio any time, get alerts on discounts &
offers, purchase online from anywhere anytime. Mobile apps can help FMCGs build
customer loyalty.
Sales Force Automation : With FMCGs spread over large geography, sales are
conducted by different stores located in different areas Sales force automation hence
becomes a crucial tool for FMCG organizations. IT companies can help develop sales
force solutions that connects clients and suppliers.
Capture and track orders, set targets, track field salesman, real time insight into data,
stock management, etc are some of the features of sales force automation system.
CRM is  Another miracle of Information Technology for FMCGs is Customer
Relationship Management and believe me industry leaders love CRM. Reason being,
CRM help retain valuable customers and in case of FMCG CRM is practiced at retailer’s
or distributor levels. Industry giants are using CRM to setup customer care centers,
launching newsletters, giving notifications, etc.
So with these benefits of information technology the FMCGs are rapidly inclined towards
IT industries for such solutions.