«BUILDING THE BUSINES: ont * 84 5 PLAN: BEGIN “s eo INING CONSIDERATION ct b NS He “anita Schachter, co-owner ofa highly sucessful MAACO (automate services) franchise 1 franchiser taught them is winced that the system the aia, ee with her husband and her son, is com eas rf the key to their company’s progress and growth. The Schlachters follow the franchisers plan using it asa road map to success. "you ston > ‘what your franchise says and fol you'l be successful," she says “Those who think-they— —— ers 8a i fow its policies and procedures, ing and racree [than the fanchser] should nt go into franchsina 5 ip between a franchiser and franchise. market research, a proven business SYS- ance; in return, the franchise Pays 1 his or her outlet’s sales tothe Franchising is built on an ongoing relationshi ‘The franchiser provides valuable services such &s tem, name recognition, and many other forms of ass an intial franchise fee as well as an on-going percentage © franchiser ava royalty and agrees to operate the out according % the franchisers 95° tem, Because franchisers develop the business systems their franchisees use and direct thet lebution methods they maincain substantial contol OY=t their franchisees. Yet ising’ success as a method of distribution Seer ths standardization Hes a the core of franc meter. (ee Mgwe 62) Setening © sig in 4. Tekst wee Apes of Franchising _ x iaga™ There we tees bate pes of franchising: rade mame franchising. produ distribution Sen he eee ee “Trade name franchising involves 2 rand me suchas me Thus Value Hardware or Westem Auto. Her, the franchisee purchases the right 1 use the ew Fyts exclusively under the franchiser's trade name without distributing particular Pro