Final Paper: Advocacy Plan

Dear Class,
Pursuant to the March 22, 2020 e-mail of VCA Geronio Ulayao, specifically the following:

…“In order to accommodate students and faculty who wish to continue learning and teaching during the ECQ
period, our learning management system, BigSky, will remain open for the following purposes on a purely
voluntary basis: 
Faculty: 
 Populate online courseware with the requisite content, supplementary learning materials, and useful
resources on topics that have yet to be covered for the remainder of the term. 
 Create online exercises, quizzes and other relevant tasks intended for the resumption of classes but may
be accomplished by students online with credit towards the completion of course requirements.
 Students:
 Access course content, learning materials and other resources for self-paced and self-directed learning.
 Accomplish exercises, quizzes, and other relevant tasks towards the completion of course requirements
using the online platform, when available AND if desired.”…,

I am posting the following activities towards the completion of your final advocacy plan paper.

This is a group activity.*

Submit only one word document file of your output under the name of the group “leader” on
the first day of resumption of classes.
See Final Paper Rubric in the BigSky content.

Format:
Times New Roman, font size 12
8.5” x 11” bond paper (digital copy)
One (1) inch margin, all sides
Single space within paragraphs
Double space between paragraphs
At least five (5) varied types of references (i.e., books, journals [newspapers,
magazines, journal articles], internet, etc.)
Both in-text citation and Reference list in APA 7th edition format

*Kindly remind your groupmate/s and classmates who have not yet submitted their individually
graded IEC materials to do so.

Stay safe and healthy, class. God bless you and your family members!😊

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 An Advocacy Campaign Plan on ____________________: ____________________

Group Members’ Names (in Alphabetical Order):

Benildean Expression/s (BenEx) Covered:

I. Introduction
REMEMBER TO:
1. Use at least five (5) different sources. DO NOT USE WIKI SOURCES.
2. Summarize or paraphrase your answers to the questions.
3. Write the in-text citation of your sources/references in APA 7th Edition format.
*Guidelines on writing in-text citations can be found on this link:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_styl
e_guide/general_format.html

A. Conduct research to gather information from credible sources to support your advocacy
plan.
B. Answer the following questions in paragraph form:
1. Why did you choose this topic?
a. What is the current national/regional problem about (your topic)? 
b. What policies and programs on (your topic) currently exist? Are they
comprehensive, integrated and of good quality? Are they being funded and
implemented?
c. What is the level of awareness about (your topic) in the population?
d. Among government officials, influential people, organizations and the public in
general, what is the level of understanding of, and commitment to (your topic)?
e. What advocacy, lobbying, or communications activities are currently being
undertaken, and which organizations and individuals are involved? What are their goals,
objectives and target audiences?
f. What resources do they have and what has been the impact of their advocacy
efforts to date?
2. Based on your answers to 1.A. to F. above, what is the specific focus of your plan?

Below is a sample Draft Introduction.

An Advocacy Campaign Plan on Reducing Plastic: Halili*

I. Introduction
Plastics have always been used in the industry, deeming it to be reliable and convenient.
However, it is now one of the country’s top pollutants of canals, rivers, and other waterways
(“Plastic Problems”, 2018). According to the Ocean Conservatory’s report, the Philippines is one
of the five countries where plastic originates from (“Plastic Problems”, 2018).  It is the third
biggest source of plastic waste that leaks into the seas (Macaraeg, 2019). Every day, almost 57
million shopping bags are used throughout the country, totalling to roughly 20.6 billion pieces
in a year (Macaraeg, 2019). These numbers are alarming to environmental groups since they
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are used only once. The present “sachet economy” is also a large contributor to the growth of
single-use plastics (“Plastic Problems”, 2018). 

As a way to resolve the problem at hand, the Philippine’ government passed Republic
Act No. 9003 in 2002 (Macaraeg, 2019). Also known as the Ecological Solid Waste Management
Act, this serves as a landmark legislation for proper waste management in the country. At least
29 bills have been filed in the 18th Congress for the purpose of banning or regulating plastic.
Unfortunately, there are no bills filed for the development of the zero-waste system in the
country (Macaraeg, 2019). However, NGOs such as Greenpeace have been working in response
to the problem. Not only are they campaigning against the single-use plastics, they are also
targeting the biggest source which are multinational companies (Mogato, 2019). The Mother
Earth Foundation is helping to inform the public regarding the gravity of the growing plastic
waste, encouraging them to change their lifestyle (Vila, 2018). 

There has been progress with the ongoing fight against the plastic waste. Companies
such as Nestle have been looking into innovating their plastic packaging designs and alternative
materials in order to reduce the plastic produced in their factories (Tantuco, 2018). Local
companies have also been doing their part to address the issue. Messy Bessy and Human
Nature have taken the initiative of opening refilling stations to oppose the Filipino tingi-
tingi culture (De la Cruz, 2019). Online communities are also promoting the lifestyle change,
such as the Buhay Zero Waste group on Facebook. It is the biggest online community working
for the zero-waste movement in the country (Macaraeg, 2019). However, some individuals are
being criticized as being “elitist” due to their calls of refusing plastic and replacing them with
alternatives that are sustainable and eco-friendly (Macaraeg, 2019).

The main focus of our plan is to advocate reducing plastic. Since the issue calls for an
action, we decided to form a group called Halili. In Filipino, the term halili means "to change" or
"to substitute". Our advocacy in reducing plastic focuses on educating the Filipino community
about alternative materials that are reusable, sustainable, and unharmful to the environment.
We want them to make a change in their lifestyle in order to make the world a better place. By
conducting seminars, we hope to educate the public, starting with the De La Salle-College of
Saint Benilde community, about the current plastic waste situation and teach them ways on
how to reduce plastic from their daily lives. In order to resolve a problem that occurs
worldwide, we must first start with ourselves since a little change can go a long way. 

*Obnial, M.A. & Torres, A. (2019, November 25). Paper submitted to Purposive Communication
TGE01. De La Salle College of Saint Benilde.

II. Short-Term Goal (Specific, Measurable, Achievable, Relevant, Time-bound, Challenging

[SMART+C]; answers the 5 Ws [Who, What, When, Where, Why] and H [How])
Write the advocacy’s final and approved short-term goal in one sentence only.

III. Design (Read the PowerPoint Presentations on these topics)

A. Resources and Assets
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 Specify both resources and assets (financial, human, infrastructure/facilities) that are
available and that you will need to achieve your short-term goal.

(Note: Availability and Needs may be interchanged. Specify your answers.)

Resources and Assets

Financial Human Infrastructure/

Facilities
Available funds; contributions – group members’ and computers/laptops; office
volunteers’ individual (for meetings) – What are
How much do you have skills (writing, artwork, these?
(estimate)? (DO NOT interviewing, etc.) –
INCLUDE PERSONAL Where is the office
CONTRIBUTIONS FROM Who among the group located?
GROUP MEMBERS) members are skilled in a
specific activity?
Needed supplies; materials – useful contacts from the access to transportation,
community (barangay libraries, or government
What are these? officials, NGOs, private offices –
corporations/companies,
etc.) What are these?

Who or what are these

contacts?

B. Supporters and Opponents

Specify possible supporters and opponents of your advocacy topic.

Supporters and Opponents

Supporters
NGOs/Environment groups – e.g., GAIA
Big corporations – e.g., Coca-Cola, Nestle, Unilever
Barangay/Local officials – e.g., Barangay Chairman,
Mayor, Governor
DLS-CSB organizations – e.g., Greenergy
Students – e.g., year level/s; majors
Faculty – e.g., school
Opponents
Plastic manufacturers
Hotels/Restaurants/Bars owners
Government officials / employees – e.g., DENR (because
they already have an existing similar program)
Parents – (because of their own personal practices or
beliefs)
Owner and Staff – School Cafeteria

C. Targets and Agents of Change

Specify the advocacy’s targets and agents of change.

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 1. the stakeholders, their interests, their support or opposition to the issue, and their
influence and importance.
2. the primary audiences/decision-makers, and secondary audiences/ influencers.

Targets and Agents of Change

Target How to Contact Target’s How to Ways of People Whom

Target Position Influence Decision-making Target Listens
About the Issue the Target To

-Kitchen City -Letters/Emails -Unaware of the -Presenting the -Consultation -Faculty

-Meetings existing plastic benefits of the with owners, -CSB students
problem advocacy with employees, and -School
the support of school administrators
the school administrators
faculty
-Benildean -School -Hesitant about -Showing good -Self-reflection -Faculty
Students administrators observing effects of the -Peer influence -Co-students
-Social Media plastic-free advocacy on the -Family -School
practices environment influence administrators
from other -Family
countries

References
REMEMBER TO:
Write your list of references/sources in APA 7th Edition format on the last page of your
paper.
*Guidelines on writing bibliographic citations can be found on this link:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_styl
e_guide/general_format.html

References:
De La Cruz, C. I. (2019, April 26). 10 Solutions to the Philippines' problem on plastic

waste. Spot.ph. spot.ph/newsfeatures/the-latest-news-

features/77481/solutions-plastic-problem-philippines-a833-20190426-lfrm

Macaraeg, P. (2019, September 13). How going zero waste is addressing PH's plastic

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 pollution. Rappler. https://www.rappler.com/science-

nature/environment/239891-how-going-zero-waste-address-philippines-plastic-

pollution

Mogato, A. G. A. (2019, March 23). 'Drastic solutions' needed to fight plastic pollution-

groups. https://www.rappler.com/science-nature/environment/225449- drastic-

solutions-needed-to-fight-plastic-pollution

Plastic problems, pollution in the Philippines. (2018, July 3). Gaia Discovery.

https://www.gaiadiscovery.com/planet/plastic-problems-pollution-philippines

Tantuco, V. L. (2018, September 15). The problem with plastics: Stopping it 'at the

source'. Rappler.com. https://www.rappler.com/newsbreak/in-depth/212001-

solving-problem-plastic-waste

Vila, A. (2018, October 18). Philippines plastic pollution: Why so much waste ends up in

oceans. South China Morning Post.

https://www.scmp.com/lifestyle/health/article/2168819/philippines-plastic-

pollution-why-so-much-waste-ends-oceans