Consumer profile

Gender Both male and female

Age all aged people mostly millennial and working people
Social structure Single person, with family, families with children
Geographic location Denmark
Climate All around the year
Class middle, upper-middle and elite
Behavior Customers who have a preference for health and nutritious meals
which are light on their pockets.

 Power distance: This component deals with the idea that all people in society are not
equal. It communicates the mindset of the community towards these differences between
people. Germany is not surprisingly in the lower power in distant countries (score 35).
This is relatively decentralised, and a large middle class supports it.

 Individualism: The central topic that this factor answers is the degree of interdependence
between the participants of a community. Germany is a genuinely individualistic culture
(score 67). Instead of aunts and uncles, small families with an emphasis on parent-child
ties are most common.
 Masculinity: a high masculine score on this level reveals that society is driven by
competitiveness, accomplishment and performance, with the winner and best on the field
determining success, which is an educational value structure that persists throughout
organisational existence. With 66 scores, Germany is considered as a masculine society.

 Avoiding uncertainty: It has to do with the way a business treats that the future is never
decided. Germany is one of the countries that avoid ambiguity with a score of 65; the
score is high, but uncertainty avoidance is somewhat favoured.

 Long-Term Orientation: This component explains how each culture needs to preserve
those ties with its own history while addressing the pressures of the future and the
current. The high score of 83 in Germany shows that the nation is pragmatic.

 Indulgence: The extent of socialisation of children is one of the problems facing society
now and in the past. In this dimension, the low score of 40 suggests that German culture
is reserved in nature. Companies with a poor score in this region tend to be cynistic and
negative.